Reports

Content Methodology: A Best Practices Report

Please login or register to download the report

5 April, 2016

Content Methodology: A Best Practices Report

Contently

Why a Content Methodology  Is Needed

Irrelevant, Inadequate, or Non-Existent Measurement

Content marketing investment is on the rise, with everyone from financial giant Chase to mattress startup Casper investing heavily in robust content operations. According to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more content in 2015 than they did in 2014. According to the Content Marketing Institute’s benchmark report, 76 percent of B2B marketers and 77 percent of B2C marketers  plan to create more content this year than last.

Yet roughly two-thirds of marketers create content without any documented strategy,1 and over half of both B2B and B2C marketers are not clear on what a successful content program looks like within their organization. Most organizations just add  to the noise, lacking a clear sense of both content objectives and the metrics that  signal success. As a result, it’s impossible to know whether their content has made any impact whatsoever.

To learn more, download our Content Methodology:  A Best Practices Report

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Attract More Prospects

How to Attract More Prospects

Act-On
Act-On Software
Read more
How to Convert More Leads into Customers

How to Convert More Leads into Customers

Act-On
Act-On Software
Read more
Marketing Automation Strategy Guide: Effective Content Mapping

Marketing Automation Strategy Guide: Effective Content Mapping

Act-On
Act-On Software
Read more
What Is Digital Marketing (and Why Should You Care)?

What Is Digital Marketing (and Why Should You Care)?

Act-On
Act-On Software
Read more
How Slimming World Builds Brand Value with Content Marketing

How Slimming World Builds Brand Value with Content Marketing

censhare
censhare
Read more

Latest reports

See all
The Economic Impact Of Progress Sitefinity Digital Experience Platform

The Economic Impact Of Progress Sitefinity Digital Experience Platform

Forrester
In partnership with
Progress
Read more
Marketing's Missing Millions

Marketing's Missing Millions

Phrasee
Phrasee
Read more
Email subject line optimization tips

Email subject line optimization tips

Phrasee
Phrasee
Read more
Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Goodbye Junk Folder, Hello Inbox! A Guide to Email Marketing Deliverability

Upland Adestra
Upland Adestra
Read more