Reports

The Unified Customer Experience Imperative

Please login or register to download the report

13 April, 2016

The Unified Customer Experience Imperative

Adobe

Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity.

In a recent Adobe survey, 76% of marketers said marketing had changed more in the last two years than in the previous fifty.

No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digital gives them more control over where and when they choose to interact with your brand.

The new imperative for marketers is a unified customer experience - a consistent, relevant brand experience that spans all channels and touch points, whether customers are online or offline.

Today, brands that deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organisation to meet the challenge.

Download the new Adobe white paper, The Unified Customer Experience Imperative, and learn:

• Why organisational alignment is essential in the world of the hyper-connected customer
• The four-step formula to delivering unified customer experiences across channels
• Which digital marketing capabilities are required for success

 

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more

Latest reports

See all
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more
Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation

Reputation.com
Reputation.com
Read more
Online Reputation Management Success Kit

Online Reputation Management Success Kit

Reputation.com
Reputation.com
Read more
Charities and the Digital Future

Charities and the Digital Future

Digital Doughnut
In partnership with
Wirehive
Read more
2018 Research in Action Matrix for Marketing Lead Management

2018 Research in Action Matrix for Marketing Lead Management

Act-on
Act-On
Read more