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The Unified Customer Experience Imperative
Marketing in the digital age means you can reach your audiences with more touchpoints and on more channels than ever before. But it also means the customer journey is increasing in complexity.
In a recent Adobe survey, 76% of marketers said marketing had changed more in the last two years than in the previous fifty.
No longer can you predictably guide your customers through a funnel to conversion and loyalty, because digital gives them more control over where and when they choose to interact with your brand.
The new imperative for marketers is a unified customer experience - a consistent, relevant brand experience that spans all channels and touch points, whether customers are online or offline.
Today, brands that deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organisation to meet the challenge.
Download the new Adobe white paper, The Unified Customer Experience Imperative, and learn:
• Why organisational alignment is essential in the world of the hyper-connected customer
• The four-step formula to delivering unified customer experiences across channels
• Which digital marketing capabilities are required for success
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