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Digital Marketing and Accessibility: The Modern Marketer’s Handbook

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7 May, 2021

Digital Marketing and Accessibility: The Modern Marketer’s Handbook

Siteimprove

With buyers spending more time online than ever before, web accessibility has never been more important. Download this eBook to learn how to prioritize accessibility in your top digital marketing initiatives this year.

Worldwide, 1.3 billion people with disabilities control over $8 trillion in annual disposable income. That means a website that’s not inclusive creates a major barrier between you and a huge potential market share of customers. But when marketers are responsible for everything from click-through rates to lead generation, accessibility considerations often fall through the cracks.

In this eBook, Siteimprove highlight the top 10 digital initiatives that marketers are focused on this year and identify how accessibility ties into each. You'll learn how to break down web accessibility into digestible tasks and takeaways that your whole team can get behind.

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