Reports

Uncovering Customer Intent When Creating Digital Financial Products

Please login or register to download the report

15 April, 2016

Uncovering Customer Intent When Creating Digital Financial Products

383

For today’s financial services customer there is an overwhelming level of choice when it comes to digital banking products and services.

From the everyday management of personal finances, through to selecting new financial services, customer decisions are typically motivated by selecting a product they believe will solve their problem.

In this 10-Minute Guide, we look at how financial services providers can make better digital product and market decisions by understanding the Jobs To Be Done framework; by understanding the ‘jobs’ that customers ‘hire’ a product or service to do. By doing this, providers will be able to move beyond simply improving user experience to differentiate their services and begin to serve the higher level motivations behind why customers really choose to hire their products.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
Building a Successful Multisite Practice

Building a Successful Multisite Practice

Acquia
Acquia
Read more
Digital Factories: Manage Your Sites and Content at Scale

Digital Factories: Manage Your Sites and Content at Scale

Acquia
Acquia
Read more
Digital Personalization 101

Digital Personalization 101

Acquia
Acquia
Read more
Digital Personalization: Taking an Agile Approach

Digital Personalization: Taking an Agile Approach

Acquia
Acquia
Read more
Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Gartner Report: Use Personalization to Enrich Customer Experience and Drive Revenue

Acquia
Acquia
Read more

Latest reports

See all
Online Reputation Management & Your 2019 Budget

Online Reputation Management & Your 2019 Budget

Reputation.com
Reputation.com
Read more
CMO Whitepaper - Turn Your Customer Into Brand Champions

CMO Whitepaper - Turn Your Customer Into Brand Champions

Reputation.com
Reputation.com
Read more
Getting started with ORM

Getting started with ORM

Reputation.com
Reputation.com
Read more
The Forrester Wave: Web Content Management Systems, Q4 2018 Report

The Forrester Wave: Web Content Management Systems, Q4 2018 Report

Acquia
Acquia
Read more
ORM Guide: What is Online Reputation Management?

ORM Guide: What is Online Reputation Management?

Reputation.com
Reputation.com
Read more