Reports

Uncovering Customer Intent When Creating Digital Financial Products

Please login or register to download the report

15 April, 2016

Uncovering Customer Intent When Creating Digital Financial Products

383

For today’s financial services customer there is an overwhelming level of choice when it comes to digital banking products and services.

From the everyday management of personal finances, through to selecting new financial services, customer decisions are typically motivated by selecting a product they believe will solve their problem.

In this 10-Minute Guide, we look at how financial services providers can make better digital product and market decisions by understanding the Jobs To Be Done framework; by understanding the ‘jobs’ that customers ‘hire’ a product or service to do. By doing this, providers will be able to move beyond simply improving user experience to differentiate their services and begin to serve the higher level motivations behind why customers really choose to hire their products.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Recommended reports

See all
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more
Context Marketing Organisation and Governance

Context Marketing Organisation and Governance

Sitecore
Sitecore
Read more

Latest reports

See all
How To Make Your Website Compliant With The GDPR

How To Make Your Website Compliant With The GDPR

crownpeak
Crownpeak
Read more
Choosing A WCM That Strengthens Your Cybersecurity Strategy

Choosing A WCM That Strengthens Your Cybersecurity Strategy

crownpeak
Crownpeak
Read more
The Financial Services Marketer's Guide To Web Accessibility

The Financial Services Marketer's Guide To Web Accessibility

crownpeak
Crownpeak
Read more
Achieving Digital Experience Transformation

Achieving Digital Experience Transformation

Decibel Insight
Decibel Insight
Read more
Finding patterns in digital body language

Finding patterns in digital body language

Decibel Insight
Decibel Insight
Read more