Reports

Uncovering Customer Intent When Creating Digital Financial Products

Please login or register to download the report

15 April, 2016

Uncovering Customer Intent When Creating Digital Financial Products

383

For today’s financial services customer there is an overwhelming level of choice when it comes to digital banking products and services.

From the everyday management of personal finances, through to selecting new financial services, customer decisions are typically motivated by selecting a product they believe will solve their problem.

In this 10-Minute Guide, we look at how financial services providers can make better digital product and market decisions by understanding the Jobs To Be Done framework; by understanding the ‘jobs’ that customers ‘hire’ a product or service to do. By doing this, providers will be able to move beyond simply improving user experience to differentiate their services and begin to serve the higher level motivations behind why customers really choose to hire their products.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to Make Your Brand a Pillar of Strength

How to Make Your Brand a Pillar of Strength

Widen
Widen
Read more
The Content Wranglers’ Guide to Creative Harmony

The Content Wranglers’ Guide to Creative Harmony

Widen
Widen
Read more
The Digital Asset Management Implementation Playbook

The Digital Asset Management Implementation Playbook

Widen
Widen
Read more
The World of Widen Integrations

The World of Widen Integrations

Widen
Widen
Read more
Influencer Marketing: Science, Strategy & Success

Influencer Marketing: Science, Strategy & Success

ZINE
ZINE
Read more

Latest reports

See all
Framework for a profitable influencer marketing strategy

Framework for a profitable influencer marketing strategy

ZINE
ZINE
Read more
The definitive guide to choosing a content management system

The definitive guide to choosing a content management system

Sitecore
Sitecore
Read more
Magic Quadrant for CRM Lead Management

Magic Quadrant for CRM Lead Management

Gartner
Act-On
Read more
7 Reasons Leading Retailers Use Instant Verification

7 Reasons Leading Retailers Use Instant Verification

SheerID
SheerID
Read more
Lower Acquisition Cost With One Simple Strategy

Lower Acquisition Cost With One Simple Strategy

SheerID
SheerID
Read more