Reports

Uncovering Customer Intent When Creating Digital Financial Products

Please login or register to download the report

15 April, 2016

Uncovering Customer Intent When Creating Digital Financial Products

383

For today’s financial services customer there is an overwhelming level of choice when it comes to digital banking products and services.

From the everyday management of personal finances, through to selecting new financial services, customer decisions are typically motivated by selecting a product they believe will solve their problem.

In this 10-Minute Guide, we look at how financial services providers can make better digital product and market decisions by understanding the Jobs To Be Done framework; by understanding the ‘jobs’ that customers ‘hire’ a product or service to do. By doing this, providers will be able to move beyond simply improving user experience to differentiate their services and begin to serve the higher level motivations behind why customers really choose to hire their products.

This report is available free to members, either login to your account or register to access now. Free membership enables full access to our knowledge centre.

Login to DownloadRegister to Download

Recommended reports

See all
How to use Customer-Level Data to Supercharge Customer Journeys

How to use Customer-Level Data to Supercharge Customer Journeys

Acoustic
Acoustic
Read more
A Single Customer View Starts with a CDP: Meet AgilOne

A Single Customer View Starts with a CDP: Meet AgilOne

Acquia
Acquia
Read more
A Primer on Personalization: How to Get Started On Your Web Content Personalization Strategy

A Primer on Personalization: How to Get Started On Your Web Content Personalization Strategy

Ibexa
Ibexa
Read more
The Inside Track: Digital Experience Platforms

The Inside Track: Digital Experience Platforms

Ibexa
Ibexa
Read more
The State of Online Reputation Management 2020 - Watch Now

The State of Online Reputation Management 2020 - Watch Now

Reputation.com
Reputation.com
Read more

Latest reports

See all
Common Pains of e-commerce Website Migration - and how to avoid them

Common Pains of e-commerce Website Migration - and how to avoid them

Virto Commerce
Virto Commerce
Read more
Top B2B e-commerce Challenges & Solutions

Top B2B e-commerce Challenges & Solutions

Virto Commerce
Virto Commerce
Read more
The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

The Five Pitfalls that make Leading Enterprise e-commerce want to Replatform

Virto Commerce
Virto Commerce
Read more
Top Five Benefits of the Cloud for e-commerce

Top Five Benefits of the Cloud for e-commerce

Virto Commerce
Virto Commerce
Read more
Realizing ROI from e-commerce in B2B

Realizing ROI from e-commerce in B2B

Virto Commerce
Virto Commerce
Read more