Mapp's Profile

Mapp

Mapp is a Forrester recognised, Insight-led Customer Engagement Platform.

Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels to trigger highly personalized marketing activities. Customers benefit from AI-supported forecasting models that enable targeted and self-optimizing cross-channel campaigns. Automated messages are sent via the most suitable marketing channel, at the right time, with the optimal contact frequency. Thanks to advanced one-to-one personalization, the highest levels of engagement and long-term customer loyalty are achieved. 

Mapp has global offices in six countries. Mapp’s digital marketing platform helps more than 3,000 companies break away from the pack by uncovering missed opportunities, including Argos, Ella’s Kitchen, Expert, Freesat, Lloyds Banking Group, MyToys, PepsiCo, Quint, and The Entertainer. 

Mapp's Resources

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The State of Digital Marketing in the UK in 2021

The State of Digital Marketing in the UK in 2021

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Mapp
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Forrester Study: How Are Companies Tackling Customer Experience in 2021?

Forrester Study: How Are Companies Tackling Customer Experience in 2021?

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Mapp
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The Digital Marketing Guide for Retailers

The Digital Marketing Guide for Retailers

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Mapp
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How to move from Gut Feel to Actionable Insights

How to move from Gut Feel to Actionable Insights

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Mapp
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On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

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Mapp
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Mapp's Events

The Cookie Conundrum: What's the big issue and how brands can adapt
30 June 2021

The Cookie Conundrum: What's the big issue and how brands can adapt

Join this session where Mapp and Odicci will be discussing what a cookie-less world will look like, how to combat this, and find revenue in other ways.

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Have Mapp Got News for You Webinar: Marketing to Parents Edition
17 June 2021

Have Mapp Got News for You Webinar: Marketing to Parents Edition

Join this session where Mapp’s marketing experts will be discussing actionable tips and tricks for marketing to parents, how to create memorable customer experiences and much more.

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How To Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience & Growth (UK)
21 July 2020

How To Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience & Growth (UK)

As a business, how do you get through a pandemic and emerge stronger and ready to capitalise on the opportunities ahead? The past few months have seen an unprecedented focus on digital channels – but with huge competition for consumer attention and online spend, could you be doing more?

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Post-Lockdown: Building Digital Resilience Masterclass
24 June 2020

Post-Lockdown: Building Digital Resilience Masterclass

As lockdown is eased, marketers need to prepare for the New Normal, a world in which consumer habits will have fundamentally changed. The shift to digital channels will have been accelerated, and uncertainty will be a huge issue with many setbacks and market fluctuations likely. In this session, our partner Mapp Digital will provide definitive guidance on how to build resilience and agility deep into your marketing activities, so that your brand can not just survive, but thrive in a post-lockdown world.

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Survive and Thrive: Digital Marketing Strategies Masterclass
29 April 2020

Survive and Thrive: Digital Marketing Strategies Masterclass

In these unprecedented times, brands must find new ways to survive and thrive.

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