Mapp's Profile

Mapp

Mapp Digital is one of the largest independent digital marketing technology companies in the world.

Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Mapp Digital brings the most sophisticated and specially engineered technology to customers as part of its mission to “simplify complexity.”

Mapp's Resources

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The Digital Marketing Guide for Retailers

The Digital Marketing Guide for Retailers

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Mapp
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How to move from Gut Feel to Actionable Insights

How to move from Gut Feel to Actionable Insights

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Mapp
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On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

On-Demand Webinar: 5 Ways to Improve Email Marketing with Customer Data

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Mapp
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5 Tips for Actionable Customer Insights in a Cross-Channel World

5 Tips for Actionable Customer Insights in a Cross-Channel World

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Mapp
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Mapp's Events

How To Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience & Growth (UK)
21 July 2020

How To Get Through a Pandemic: 100 Digital Tactics for Marketing Resilience & Growth (UK)

As a business, how do you get through a pandemic and emerge stronger and ready to capitalise on the opportunities ahead? The past few months have seen an unprecedented focus on digital channels – but with huge competition for consumer attention and online spend, could you be doing more?

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Post-Lockdown: Building Digital Resilience Masterclass
24 June 2020

Post-Lockdown: Building Digital Resilience Masterclass

As lockdown is eased, marketers need to prepare for the New Normal, a world in which consumer habits will have fundamentally changed. The shift to digital channels will have been accelerated, and uncertainty will be a huge issue with many setbacks and market fluctuations likely. In this session, our partner Mapp Digital will provide definitive guidance on how to build resilience and agility deep into your marketing activities, so that your brand can not just survive, but thrive in a post-lockdown world.

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Survive and Thrive: Digital Marketing Strategies Masterclass
29 April 2020

Survive and Thrive: Digital Marketing Strategies Masterclass

In these unprecedented times, brands must find new ways to survive and thrive.

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5 Ways to Improve Email Marketing with Customer Data
5 November 2019

5 Ways to Improve Email Marketing with Customer Data

Join Mapp and London Research as they discuss five trends that are changing email marketing best practices and share examples from Kath’s research and Mapp’s customer base.

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