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The Cookie Conundrum: What's the big issue and how brands can adapt

The Cookie Conundrum: What's the big issue and how brands can adapt

Join this session where Mapp and Odicci will be discussing what a cookie-less world will look like, how to combat this, and find revenue in other ways.

The death of the third-party cookie is imminent, and despite the game changing, many advertisers still don't have a plan for how they are going to tackle this. Plus, with brands set to lose out on substantial revenue, it’s time to really start understanding what a cookie-less world will look like in order to combat this, think outside the box when it comes to data and find revenue in other ways. It’s time to start planning now!

Come along to this educational session with Mapp and Odicci where they will cover:

  • What the death of third-party cookies means
  • Some practical and actionable solutions to replace third-party cookies
  • What is zero-party data and how to use this to gather audience insights
  • Some online as well as offline examples of some brands who are smashing the above

The event is a quickfire interactive session including gamification (courtesy of Odicci!) and a prize for the lucky winner at the end of the session.

Register now.

Date:          30th June, 2021
Time:         10:00 am BST 
Duration:   1 hour

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