Reports

The Digital Journey: A Digital Travel Benchmarking Report

Please login or register to download the report

10 May, 2016

The Digital Journey: A Digital Travel Benchmarking Report

WBR Digital

Digital has fundamentally changed the way we do business – and the travel industry is on a
digital journey all of its own.

Competition amongst travel companies is hotter than ever, and in the digital age the most
successful companies will be the ones who use a data-driven mindset to build a relationship with their customer which ensures a return trip!

Leading up to Digital Travel Summit we interviewed 110 senior travel executives across Europe with job titles including: Vice President, Director of E-Commerce, Vice President of Marketing and Director of Digital Marketing. 

This report is designed to offer critical insight on some of the biggest challenges facing the online travel industry in 2016/17 as well as to benchmark the industry’s response.

This report is available free to members, either login to your account or register to download now. Free membership enables full access to our knowledge centre.

Login to Download Register to Download

Latest reports

See all
eBook: 7 Features You Need From Your CMS

eBook: 7 Features You Need From Your CMS

eZ
eZ
Read more
Report: Facebook Fanpage Trends - October 2016

Report: Facebook Fanpage Trends - October 2016

Sotrender
Sotrender
Read more
Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Why do sales fail to hit their quota even though marketing is reaching their lead generation goals?

Bpm’online
Bpm’online
Read more
Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Tips on how to ensure a painless transition from your legacy system to the next-gen SFA

Bpm’online
Bpm’online
Read more