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The Digital Journey: A Digital Travel Benchmarking Report
Digital has fundamentally changed the way we do business – and the travel industry is on a
digital journey all of its own.
Competition amongst travel companies is hotter than ever, and in the digital age the most
successful companies will be the ones who use a data-driven mindset to build a relationship with their customer which ensures a return trip!
Leading up to Digital Travel Summit we interviewed 110 senior travel executives across Europe with job titles including: Vice President, Director of E-Commerce, Vice President of Marketing and Director of Digital Marketing.
This report is designed to offer critical insight on some of the biggest challenges facing the online travel industry in 2016/17 as well as to benchmark the industry’s response.