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2016 Key Programmatic Trends
Varick Media Management
WHAT IS PROGRAMMATIC MEDIA?
Programmatic media buying is data-driven, ensuring that each customer has a relevant and meaningful ad experience. Unlike upfront buying, programmatic leverages dozens of data points to inform real-time campaign optimization.
Download the report below to find out what we think are the key programmatic trends for 2016.
Highlights;
> Programmatic Is Here To Stay
> Top 2016 Trends
• Mobile
• Social
• Video
• Radio
• Cross-channel Measurement
• Programmatic Creative
• Viewability
• Ad Blocking
> What This Means For You