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How to Use Negative Reviews to Your Advantage

How to Use Negative Reviews to Your Advantage

Online reviews carry almost as much weight as a personal recommendation for many customers. So, are negative reviews the end of the world? Actually, they can be used to your advantage. Learn how to navigate online...

John Shieldsmith
John Shieldsmith 3 September 2019
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What’s a Canonical URL? When and How to Use It

What’s a Canonical URL? When and How to Use It

When search bot crawls your website and finds similar data on multiple URLs, it doesn’t know how to treat your content. In most cases, bot trusts the clues you give it (unless you trying to manipulate search results...

Ann Yaroshenko
Ann Yaroshenko 2 September 2019
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Friends, Romans, Countrymen Lend Me Your Ears

Friends, Romans, Countrymen Lend Me Your Ears

Your customers are talking. They’re tweeting, they’re posting, they’re streaming. They’re sending information about themselves and their interests into the world. Savvy companies know that social listening is arguably...

Rick Barron
Rick Barron 2 September 2019
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Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods

Find the Best Leads for your Business with Email Marketing and Direct Mailing Methods

Small and medium scale businesses cannot ignore the power of email and direct mail marketing methods even both have their own ups and downs they are the most effective way to generate quality leads for a business...

Andrew Rayel
Andrew Rayel 30 August 2019
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How to Integrate Social Media PR with Your Overall Digital Marketing Strategy

How to Integrate Social Media PR with Your Overall Digital Marketing Strategy

High-quality content is fundamental in establishing your brand’s reputation as an expert in your field, yet social media can serve as a valuable PR tool for building relationships with your target market, especially...

Mollie Powles
Mollie Powles 30 August 2019
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Believe the Hype: Personalisation is the Future of Advertising

Believe the Hype: Personalisation is the Future of Advertising

The era of individualisation is upon us. Never before has there been such a strong focus on our consumer behaviours, our lifestyles and preferences. Algorithms work anonymously in the background of our lives, drawing...

Karys Nella
Karys Nella 30 August 2019
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3 Practical Tips to Reduce Your Translation Costs

3 Practical Tips to Reduce Your Translation Costs

A quarter of the worldwide web population uses the English language. Nevertheless, according to statistics, China and India have the highest number of online users. It is projected that by 2021, nine out of 10 new...

Eric Jan C. van Putten
Eric Jan C. van Putten 29 August 2019
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Boost Your Brand with a Self-Service Customer Portal

Boost Your Brand with a Self-Service Customer Portal

Business success relies on great service delivery. Quick and consistent customer support is a massive part of this, albeit pretty costly. For many, building a dependable service that provides adequate advice and...

Maria Marinina
Maria Marinina 29 August 2019
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Digital Content: How to Unlock Your Team’s Full Potential

Digital Content: How to Unlock Your Team’s Full Potential

Not having a central system for content and brand assets results in a lot of confusion and wastes countless hours searching for the right files. How are top-performing teams tackling the content challenge?

Cory Schmidt
Cory Schmidt 29 August 2019
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5 Major Social Listening Breakthroughs in 2019

5 Major Social Listening Breakthroughs in 2019

When carrying out generic social listening (that is - brand monitoring of your owned social channels to gather insights and, in turn, influence marketing strategy), you glean insights that can only take you so far.

Tom Bracher
Tom Bracher 29 August 2019
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Lending An Ear - The Best Marketing Podcasts

Lending An Ear - The Best Marketing Podcasts

Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out.

Rick Barron
Rick Barron 28 August 2019
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The Evolution of Big Data: Pushing Hadoop and Spark to The Edge

The Evolution of Big Data: Pushing Hadoop and Spark to The Edge

When ‘Big Data’ was first being coined as a term making rounds in the technology industry, Yahoo was still the leading search engine, and Hadoop was clinging onto that popularity. Now, Hadoop seems to be clinging onto...

Edward Huskin
Edward Huskin 28 August 2019
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How to Stand Out on Instagram: Here's What You Should Do!

How to Stand Out on Instagram: Here's What You Should Do!

Instagram trend is all around and with the rising trend, it has become the most integral part of any business. While many businesses are making huge profits from it, there are some who don't know how to reap...

Janice Cook
Janice Cook 28 August 2019
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Being Responsive

Being Responsive

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

Rick Barron
Rick Barron 28 August 2019
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Keep a Head in the Cloud

Keep a Head in the Cloud

The innovation that is cloud technology may be the key to vast business growth that the publishing industry is looking for. While publishers seek to be at the forefront of technology's advancement, the truth is...

Darren Ryan
Darren Ryan 27 August 2019
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The Digital Dozen: Q&A with Jesse Demmel, Chief Technology Officer at Sovrn

The Digital Dozen: Q&A with Jesse Demmel, Chief Technology Officer at Sovrn

Twelve quick questions with Sovrn's Chief Technology Officer, Jesse Demmel.

Jesse Demmel
Jesse Demmel 27 August 2019
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How to Make Your Commercial Ideas Come to Life

How to Make Your Commercial Ideas Come to Life

So you have this great idea to make a commercial. You see a mom walking into a gas station after a rough day. She is wearing the frustration of the day on her face, but then she sees something

Gary wilkinson
Gary wilkinson 27 August 2019
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How Technology Is Transforming In-store Shopping

How Technology Is Transforming In-store Shopping

With e-commerce growing at an unprecedented rate all around the world, brick and mortar stores have to work twice as hard to attract customers’ attention. No wonder - online shopping keeps the desire for convenience...

Berenika Teter
Berenika Teter 23 August 2019
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80% Higher Opening Rates with Emoticons?! 😲Here's Why...

80% Higher Opening Rates with Emoticons?! 😲Here's Why...

Emoticons are everywhere. They have become an international language that everyone gets. Your best friend, your partner and even your grandmother. Emoticons just work. Psychologist and scientist agree that emojis are...

Jamie Maria Schouren
Jamie Maria Schouren 23 August 2019
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How Is a Progressive Web App More Powerful than a Native App

How Is a Progressive Web App More Powerful than a Native App

A PWA is a site that shows like mobile apps. PWAs are more like Google Docs because they could carry out the same functions as native apps but through the online browser. The native app is a self-contained app, which...

shikha sharma
shikha sharma 23 August 2019
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DMEXCO 2019: The Trust, Transparency & Tech Show

DMEXCO 2019: The Trust, Transparency & Tech Show

Every year at DMEXCO, 41,000 visitors, around 1,000 exhibitors and more than 550 speakers from all over the world come together in Cologne to set the digital agenda of tomorrow today.

Digital Doughnut
Digital Doughnut 23 August 2019
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Audience Intelligence Is Social Listening

Audience Intelligence Is Social Listening

Audience intelligence is the evolution of social listening. It’s a process which allows you to collect and understand all of the digital signals revolving around your audience(s).

Rick Barron
Rick Barron 22 August 2019
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How Click Fraudsters are Hurting the Email Industry

How Click Fraudsters are Hurting the Email Industry

If you’ve never heard of Click Farms, then you are in for a shock.  Almost no one is immune from click fraudsters no matter if you’re a small business running two campaigns or a large global enterprise running...

Jenna Devinney
Jenna Devinney 22 August 2019
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Podcast - FutureBrand Country Index

Podcast - FutureBrand Country Index

Show 84 of the csuite podcast was produced in partnership with FutureBrand and discussed their latest FutureBrand Country Index. Just like brands, the positive or negative perceptions of a country can influence...

Russell Goldsmith
Russell Goldsmith 22 August 2019
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The Bots Are Still Here but They Can’t Take Our Letters…

The Bots Are Still Here but They Can’t Take Our Letters…

If the Terminator movie franchise taught us anything it is that there are good bots and there are bad bots, and in marketing we have a specific problem with bad bots. So how can brands avoid falling foul to bot driven...

Daniel Dunn
Daniel Dunn 21 August 2019
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