Article

Janice Cook
Janice Cook 28 August 2019
Categories Social Media

How to Stand Out on Instagram: Here's What You Should Do!

Instagram trend is all around and with the rising trend, it has become the most integral part of any business. While many businesses are making huge profits from it, there are some who don't know how to reap benefits. Further, with some pro tips and tricks, you can win the Instagram game and can take your business to new heights.

With the evolution of many new apps and the rise of social media, Instagram has become the most important and integral part of every business. It's fast-paced improvements has steadily jumped other social media giants off their pedestals.

Today, there are over 1 billion daily monthly active users making Instagram one of the most popular social media platforms. With that, it has also become the most engaging platforms on the web.

If you want to make your Instagram account stand-out of the crowd, here are some important tricks to try:

Work On The Profile:

Your Instagram profile will give the first impression to your clients, so make it rightfully. Also, it is the only place where links are active and from where people will see through your site.

Apart from that, the profile picture will also show up to your followers feed when you'll share something; it will be on the actual field and will also visible to the people who get notifications. So, make sure you use a clear profile image.

Instagram Bio:

The next thing that comes after the profile picture is Instagram bio. Your bio should tell the audience about who you are and what you share. This also means, if someone comes to your profile,  they should know whether to follow or not follow you.

Furthermore, a scattered account will pull away your followers, so keep things organized and arranged. Consider linking, but make sure that the link should make sense, and connect your business to your clients. 

How Much Impressive Your Images Are:

Increasing your followers on Instagram is all about showing things impressively. And, you can do this with creative and impressive images. Imagine seeing a profile with haze and blurred images or the one that is of poor quality?

Well, no nobody wants to see that. And, if you'll hire a professional, it would cost you bucks over the quality images. Keeping aesthetics first and thinking of making your photos impressive should be the condition for a successful Instagram account.

You can pick a theme or create a story around the images. Quick, dark, moody or anything, just pull it and go for it. Also, use one filter, photography, and theme for your brand.

Work On Creating Visual Chains:

Every time, you post something on Instagram, think how it is looking with your previous posts as well as with the next ones. Doing this will help you keep photos inline, and they will look visually appealing. 

Also, this strategy will give your feed a consistent and balanced look and will help you gain Instagram followers. Besides, it will save your time as you will only have to work on how the images look, rather for the entire feed.

Show Off Things Creatively:

Are you sure you are advertising correctly and in the right manner? Are you putting your content on Social media and not getting enough of it. With over-saturation, you can make your products stand out.

For instance, if you want to showcase a dress that's long, you can put multiple images horizontally so that it would appear completely.

Come To Hashtags:

Hashtags are the only way to make your Instagram feed popular and stand-out. By using them, you are giving users to find you on the platform. However, keep in mind that a Hashtag can also raise a red flag on the account and can affect your account negatively.

So, use only relevant ones and one to increase the likes and comments. If you are unable to find the one, create your own and take your branding game to another level.

Furthermore, there are two types of Hashtags: community and brand. While the branded ones are specific to your business, community Hashtags are created around particular topics or to connect with the like-minded people.

Geo-Tagging:

Put your images in a specific location, especially if you have an online store or any restaurant. Doing this will not only allow people to come to your Instagram account but will also encourage them to buy from them. This is one of the best ways to follow local people and will also increase the foot traffic to your business.

Don't Forget The Mobile:

People interact with mobile more, so don't forget them when creating things for Instagram. Today, mobile is one of the best ways to reach to the people. So, think of creating thumb-stopping content.

Instagram is one of the most effective and best ways to increase traffic and to get attention.  Just make sure what you are posting and which audience you are targeting.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
Infographic: The State of B2B Lead Generation 2024

Infographic: The State of B2B Lead Generation 2024

A new report from London Research and Demand Exchange looks at the latest trends in B2B lead generation, with clear insights around how lead gen leaders are generating the quality and quantity of leads they require.

Linus Gregoriadis
Linus Gregoriadis 2 April 2024
Read more
How much has marketing really changed in the last 30 years?

How much has marketing really changed in the last 30 years?

Have the principles of marketing changed in the age of the Internet? Or have many of the key fundamentals of the discipline stayed the same?

Ben Hollom
Ben Hollom 15 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more