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Why ERP Is the Start of Digital Transformation

Why ERP Is the Start of Digital Transformation

Digital transformation is a buzzword that many businesses are conscious of. However, many companies experience confusion as to what is digital transformation and how to embark on a successful digital transformation...

Claire Mason
Claire Mason 4 October 2019
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The Right Marketing Choice for Your Website: SEO or PPC?

The Right Marketing Choice for Your Website: SEO or PPC?

SEO and PPC are effective strategies for boosting your website traffic and in generating awareness and sales. But do you know how to choose one over the other?

Zac Harris
Zac Harris 4 October 2019
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How to Use Storytelling to Bring Your Product to Life at Mobile World Congress

How to Use Storytelling to Bring Your Product to Life at Mobile World Congress

February 2020 may seem a long way off, but for brands with Mobile World Congress (MWC) on their radars, it’s time to start thinking about making the most of next year’s show.  In fact, the GSMA confirmed it just...

David Foulger
David Foulger 4 October 2019
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How Customer Shopping Data Is Used to Promote Groceries — Using AI

How Customer Shopping Data Is Used to Promote Groceries — Using AI

One of the best ways to inspire customers is a well-designed thematic promotion. That’s why retailers’ circulars are full of recipes from famous chefs and stores are changing into showrooms of world cuisines. But with...

Stephan Visarius
Stephan Visarius 3 October 2019
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4 Ways AI Has Supercharged Customer Experience

4 Ways AI Has Supercharged Customer Experience

Organizations are willing to go extra mile to make each of the customer experiences a unique one. A good experience leads to customer satisfaction. For example, in a recent report, the search engine giant Google ACSI...

Robert Jordan
Robert Jordan 3 October 2019
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8 Website Copywriting Best Practices

8 Website Copywriting Best Practices

Creating beautiful and delightful website copy is an excellent way to ensure you're standing out online and to attract your ideal client. In this article, I dig into 8 best practices for building effective website...

Lauren Osselton
Lauren Osselton 3 October 2019
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5 Main Steps to Marketing Automation

5 Main Steps to Marketing Automation

Today’s marketing is in the midst of a technological revolution. Studies have revealed that marketing automation is now one of the fastest-growing trends in digital marketing. 

Iuliia Nesterenko
Iuliia Nesterenko 2 October 2019
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Part 1- Follow The Data

Part 1- Follow The Data

Social media analytics should be seen as the gathering of data from social media platforms to help inform us and guide our marketing strategy.

Rick Barron
Rick Barron 2 October 2019
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The Big Lie; Talent over influence

The Big Lie; Talent over influence

We recently hosted our first panel event focused on the theme of talent vs influence. We invited over 100 prestigious brands and industry professionals, including All Saints, Micheal Kors, Burberry ...

William Soulier
William Soulier 2 October 2019
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Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy

Reversing Returns: Putting Reviews at the Heart of Your Customer Satisfaction Strategy

The high cost of managing returns is keeping many ecommerce and marketing directors awake at night. Industry experts estimate that consumers return anywhere between 15% and 60% of their purchases, and it’s getting...

Talia Shani
Talia Shani 2 October 2019
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How Can New Businesses Accelerate Their Growth?

How Can New Businesses Accelerate Their Growth?

I’m the founder of a boutique media agency that supports early stage disruptor businesses with growth strategies. In recent conversations with my D2C clients I’ve learnt lots about what has been successful in driving...

Katie atkinson
Katie atkinson 1 October 2019
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What Happens When It All Goes Wrong? Turning a Bad Situation into a Positive

What Happens When It All Goes Wrong? Turning a Bad Situation into a Positive

This week has been filled with headlines on the devastating news that 9000 people in the UK have lost their jobs at Thomas Cook. Our news feeds over the last 18 months has been filled with Brexit led stories on the...

Julia Smith
Julia Smith 1 October 2019
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Will Marketing Automation Increase ROI?

Will Marketing Automation Increase ROI?

Marketing Automation Solutions (MAS) and Account Based Marketing (ABM) go hand-in-hand. They promise to help turn customer data into sales leads by targeting accounts with personalized campaigns. By sending emails...

Kate Alsbury
Kate Alsbury 1 October 2019
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A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

A Brief Introduction to a Digital Experience Platform (DXP) [Infographic]

As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility...

Rajneesh Kumar
Rajneesh Kumar 1 October 2019
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A More Diverse Marketing World

A More Diverse Marketing World

Gender diversity has long been an issue in marketing – especially in executive positions. Men have largely dominated the industry, and women have struggled to break in and advance their careers.

Rick Barron
Rick Barron 30 September 2019
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Business Benefits of Sandbox Environment

Business Benefits of Sandbox Environment

Charles Darwin famously said, “In the long history of humankind (and animal kind), those who learned to collaborate and improvise most effectively have prevailed.” While Charles Darwin was known for his scientific...

Nick Rojas
Nick Rojas 30 September 2019
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Why 2D Buyer Personas Are Harming Your Growth

Why 2D Buyer Personas Are Harming Your Growth

We think that marketing and commercial teams are missing a trick when it comes to developing buyer personas. They’re settling for shallow 2D representations, based on certain assumptions, that could actually be...

Barney Larkin
Barney Larkin 30 September 2019
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5 Simple Ways to Build Yourself a Lucrative Email List

5 Simple Ways to Build Yourself a Lucrative Email List

A decent sized email list can be one of the most important and profitable assets for your business. Not everyone who visits your website or meets you for the first time will be ready to buy from you. An email mailing...

David Miles
David Miles 30 September 2019
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5 Reasons to Analyze Your Competition on Social Media

5 Reasons to Analyze Your Competition on Social Media

Simply following your competitors on social gives you access to most, if not all, of the business intelligence you need to get started with putting together a custom strategy. It’s a low-risk and cost-efficient...

Greg Berezowski
Greg Berezowski 30 September 2019
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How Sales and Marketing Teams Can Benefit from Big Data

How Sales and Marketing Teams Can Benefit from Big Data

For those working in sales and marketing, it’s vitally important to have a deep understanding of the needs of customers. Without understanding customer demographics and behavior, it’s impossible to create marketing...

Dan Yeo
Dan Yeo 27 September 2019
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You Got Mail

You Got Mail

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. They are used to persuade customers to engage with the company. Email campaigns are an important...

Rick Barron
Rick Barron 27 September 2019
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Why Businesses Must Harness the Power of Yelp

Why Businesses Must Harness the Power of Yelp

Businesses must learn to navigate platforms like Yelp if they hope to succeed in the public spotlight that is the internet. This article features tips for building a presence on Yelp for business.

Drew Page
Drew Page 27 September 2019
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Top Mobile App Development Trends in 2020

Top Mobile App Development Trends in 2020

The popularity of mobile apps can be estimated by the fact that as of the second quarter of 2019, 2.46 million apps were featured on the Google Play and 1.96 million apps were available in the Apple’s App Store. The...

Seema Sharma
Seema Sharma 27 September 2019
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5 Tips to Secure Your Mobile Development Strategy

5 Tips to Secure Your Mobile Development Strategy

The rapid development of technology in business has made it even more important for companies to become mobile-friendly. Today, nearly 5 billion people are using mobile devices, including smartphones and tablets.

Nick Rojas
Nick Rojas 26 September 2019
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What The Future of PR Looks Like

What The Future of PR Looks Like

Public relations has changed considerably the past few years and is presenting exciting times for business and brands. This change is primarily driven by technology and how content is consumed by audiences rushing...

Michael Gullan
Michael Gullan 26 September 2019
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