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Utilising Employees to improve SEOWhether you are a multinational corporation or a small ‘mom and pop’ business, it's important to keep track of search engine rankings. Up to 88% of customers research local business listing before making a...

                Douglas Santeramo
                31 January 2020
            
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Everything You Need to Know About Creating an Accessible WebsiteWebsite accessibility for all is no longer just a flashy benefit – it’s an absolute necessity in running any sort of online platform these days.

                Kevin Svec
                30 January 2020
            
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How Mobile Apps Are Transforming The Entertainment IndustryApps have transformed the entertainment industry by introducing an on-demand dimension. Now people can enjoy the fun on their terms, or entertain others. 

                Ilya Kislenko
                30 January 2020
            
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Discovering the Significance of SEO in Digital MarketingSearch engine optimisation or SEO involves a process of making your web page far more accessible, easier to crawl, easier to find, and even easier to categorise.

                Trudy Seeger
                30 January 2020
            
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Why is Digital Marketing Important For Small Businesses?You can reach a larger audience in a shorter time period. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies & departments. 

                Akash Soni
                30 January 2020
            
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6 Hot Customer Loyalty Trends Emerging in 2020As someone whose job it is to keep a watchful eye on what’s happening in customer loyalty, I’ve compiled this list of essential trends to keep in mind this year. Ignore these trends, and you risk losing your customers...

                Brad Davis
                30 January 2020
            
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 Enriching Your Product Data With AI and Automation to Boost Customer ExperienceThanks to new intelligent technologies such as AI, automation and conversational commerce, product data management is evolving at a rapid pace. According to Pimcore CEO, Dietmar Rietsch, with the intervention of these...

                Dietmar Rietsch
                29 January 2020
            
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How To Write A Press Release That Gets NoticedThere was a time, many years ago, when this blog post wouldn’t have been necessary. The phrase ‘press release’ carried a certain gravitas by itself  – it would swagger its way confidently to the top of a journalist’s...

                Holly Barry
                29 January 2020
            
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Your New Year’s Resolution: Ensure You can Recognise Your Target Audience Across All DevicesIn the last five years, the cost of acquiring new ecommerce customers has increased by over 50%. That’s why reducing the customer acquisition costs and proving the ROI of marketing efforts are two of the most commonly...

                Wulfric Light-Wilkinson
                29 January 2020
            
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Should You Insource or Outsource Content Creation?What does your marketing function look like? Recent research shows marketing teams intend to insource more of their content creation in 2020. Here are some considerations to help decide the right approach.

                Cory Schmidt
                29 January 2020
            
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Essential Components of Successful B2B Inbound Marketing CampaignsInbound marketing campaigns are made to deliver opportunities and solutions to consumers with the goal of making a positive impact on both the consumers and your business. 

                Brianna Pyne
                29 January 2020
            
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6 Sure-Fire Ways to Beat Writer's BlockAll content creators will have experienced the same sinking feeling of facing a white screen, a flashing cursor, a looming deadline and no inspiration. Rather than banging your head against the keyboard, wouldn’t it...

                Fiona Marcotullio
                28 January 2020
            
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Top Ways Artificial Intelligence & Machine Learning Can Transform Online MarketingIn the last few years, there has been a tremendous change in online marketing. With businesses moving to highly data-driven marketing initiatives and practices, it is crucial to invest in advanced technologies like...

                Poonam Singh
                28 January 2020
            
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How Technology is Disrupting Traditional Retail One can frequently spot headlines stating “retail is dying”. And given how many large and more established brands are filing for bankruptcy, one could believe that the industry is crumbling. However, as long as we get...

                Floris Oranje
                28 January 2020
            
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Why Customer Feedback Is Critical For Digital Transformation in 2020Digital transformation is one of those terms that has been taking the corporate world by storm for the past years. Like it or hate it, it’s here to stay. 

                Alyona Medelyan
                28 January 2020
            
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10 Steps To An Effective Dental Website That Can Drive PatientsYour website is the face of your business and most patients will visit your site before they ever look into your clinic. The success of any website depends on how its web design is. Thus, your website should relay...

                Mohammed Abuzar
                27 January 2020
            
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8 Tactical Local Marketing Strategies For Small Businesses in 2020A list of consolidated techniques that help small business SEO to gain ranking. SEO is quite a long term play but if you want to generate leads right away, paid search can really help.

                Viki Sangre
                27 January 2020
            
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How Non-Ecommerce Publishers Can Optimise Their Website For Valentine’s Day (Or Any Yearly Celebration!)Now that Christmas is well and truly behind us, Valentine’s Day is just around the corner. This type of seasonal event is the perfect opportunity for non-ecommerce publishers to increase their ad revenue. If you...

                Dolly Bagnall
                27 January 2020
            
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Digital Transformation and Innovation; A Perspective on TalentWhen considering what kind of talent you need for digital transformation it helps to start with a definition of what it means. Here’s mine; digital transformation, in essence, is what you need to do to make your...

                Tim Ellis
                27 January 2020
            
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5 Instagram Business Features You Probably Didn’t Know AboutInstagram launched a new type of professional account – the creator account (for bloggers and opinion makers). Together with this, some new features appeared. Most of them are available in standard business accounts...

                Julia Beketova
                24 January 2020
            
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Let's Talk TikTokThere are no shortage of articles about TikTok these days, so I'll be sharing some high-level observations that can be useful for your brand's content strategy, a couple of interesting graphs for the boardroom...

                Michael Ash
                24 January 2020
            
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Leading And Organising For Digital Transformation SuccessThe following draws upon the work of several thought leaders/experts in their field including James Macaulay, Frank Mattes and Lee Bryant. The purpose is to share with you some insights into  how to lead and organise...

                Tim Ellis
                24 January 2020
            
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5 Actionable Tips to Improve NPS Survey Response Rate in 2020In its first year of operations, In 1886, Coca-Cola managed to sell an average of nine bottles per day. Today, the brand sells an average of 1.4 billion beverage servings every day. What does it have to do with your...

                Piyush Gupta
                24 January 2020
            
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How B2B Leaders Succeed at Online Lead GenerationIn a live interview with James Rostance, Linus Gregoriadis, Director of London Research delivered the lowdown on what businesses need to know about online lead generation, including what B2B leaders are doing...

                Aliya Zaidi
                23 January 2020
            
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7 Resolutions That Every Entrepreneur Must Make In 2020As the new decade begins, entrepreneurs are ready to take up the new challenges, it is important for them to plan new strategies to tackle the obstacles. Here are some resolutions which can help the entrepreneurs to...

                Ankit Kumar
                23 January 2020
            
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