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Millennial Myth

Millennial Myth

Thinking everyone born between 1988 and 2000 fits in the same cluster is a very costly mistake do the job, research, learn about your target audience not just millennial it

Manuel Yanez
Manuel Yanez 13 April 2016
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How to Make Marketing Meaningful Through Storytelling

How to Make Marketing Meaningful Through Storytelling

A lot of content marketers talk about the importance of storytelling. But how can you relate this to your brand and how will it benefit you?

Simon Creed
Simon Creed 13 April 2016
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Why Entrepreneurs Should Be like Rag Pickers?

Why Entrepreneurs Should Be like Rag Pickers?

As nefarious as it may sound but the best way to inculcate entrepreneurial panache is to learn from the ephemeral encounters that we have in our day to day life. You need not think and recall all those clichés...

Sushant Bharti
Sushant Bharti 13 April 2016
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The 3 Most Important Traits of Human Psychology to Understand Online Conversions

The 3 Most Important Traits of Human Psychology to Understand Online Conversions

A little look at what drives us humans to do things, and take actions online.

David Warren
David Warren 13 April 2016
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Three Entrepreneurial Secrets

Three Entrepreneurial Secrets

If you've been an entrepreneur for a while now and feel like you have not progressed or scaled as far as you like, you have two choices.

Paul Higgins
Paul Higgins 13 April 2016
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What Fairy Tales Can Teach Us about Content

What Fairy Tales Can Teach Us about Content

If you thought fairytales were a way of impressing upon children the virtues of selfless endeavour and that good always triumphs over evil, then you are as naïve as most of the rescued princesses featured, and...

Suzanne Kyle
Suzanne Kyle 13 April 2016
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Presenting with Your Voice

Presenting with Your Voice

Your voice is the main instrument in getting across both your message and your personality in any presentation. Most people are unaware that to use it effectively requires over 100 muscles. Would you sprint without...

Karen Durham-Diggins
Karen Durham-Diggins 13 April 2016
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MWC 2016 round up: Mobile is everything and digital is everywhere

MWC 2016 round up: Mobile is everything and digital is everywhere

In a word: Mobile World Congress 2016 The premier telecom industry showcase has been wrapped up for another year. With Barcelona still (relatively) fresh in our minds, I take the opportunity to reflect upon the...

Sanjeev Kumar
Sanjeev Kumar 13 April 2016
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UX in 2016

UX in 2016

From micro-moments to wearables and the ever growing presence of mobile: here’s what the experts are saying about UX, and our predictions for behavioural data and UX jobs in 2016 and beyond.

David Willis
David Willis 13 April 2016
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Being Entrepreneur: Off-road to Expressway

Being Entrepreneur: Off-road to Expressway

The snag was always there. It’s the urge to free oneself from the self-inflicted captivity that blinkers the impediment. Gifted are those who possess a vision to understand that the road to entrepreneurs’ demesne isn...

Sushant Bharti
Sushant Bharti 13 April 2016
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How To Improve Customer Service: Be Less Robotic

How To Improve Customer Service: Be Less Robotic

I feel like we’re on the edge of a technology breakthrough when it comes to robots. Robots which are actually like humans. But that doesn't mean the robots are ready for customer service roles just yet.

Miles Hobson
Miles Hobson 13 April 2016
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The Decline of Demographics?

The Decline of Demographics?

It doesn't take a marketing genius to see that a 30-something year old male, living in London may vary slightly from Prince Harry or Pete Doherty. Rather than making assumptions - how can marketers learn more...

David Willis
David Willis 13 April 2016
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In-house creative agencies in demand and offering multiple benefits

In-house creative agencies in demand and offering multiple benefits

In 2013, the Association of National Advertisers (ANA) in the US reported an interesting trend. It noted that, for those surveyed, the use of in-house creative agencies had increased 16% in five years to a...

Jodie Byass
Jodie Byass 13 April 2016
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Headaches in Managing Ad Agency Resources

Headaches in Managing Ad Agency Resources

One common frustration experienced by ad agencies is the difficulty of managing resources effectively. And, unfortunately, when resource management goes awry both workflows and budgets ultimately suffer. So what are...

Jodie Byass
Jodie Byass 13 April 2016
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Personal Branding is Not a Trend

Personal Branding is Not a Trend

Working on your personal brand is following a more than 40,000 year communication imperative

Manuel Yanez
Manuel Yanez 13 April 2016
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No, I don't do content.

No, I don't do content.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

Kawika Maszak
Kawika Maszak 12 April 2016
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Data May Be the Most Valuable Asset Your Company Has

Data May Be the Most Valuable Asset Your Company Has

Big data is one of the buzzwords at the moment - but what makes it so valuable for companies? How can you monetise the data?

Pauliina Jamsa
Pauliina Jamsa 12 April 2016
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Make Blogging Part of Your Business

Make Blogging Part of Your Business

In order to leverage Blogging to your advantage, you need to stop selling on your Blog. Yes, it’s not a Type O because a Blog is Not a Sales Page. To Blog is to Engage and Inspire, sharing ideas and tactics which is...

Deon Christie
Deon Christie 12 April 2016
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Managing oneself in digital life

Managing oneself in digital life

Chandreyi is a Content Marketing Specialist and Social Media Manager at Skyline. She specializes in building engaged online communities and sparking conversations about business-to-business marketing trends, Follow...

Augustine Nyemah
Augustine Nyemah 12 April 2016
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Earn Money Online Being An Internet Marketing Affiliate

Earn Money Online Being An Internet Marketing Affiliate

Affiliate Marketing is one of the most loved and preferred methods of making money online, but because it's so popular it's equally competitive. There's but an average success rate as low as 4 - 5% because...

Deon Christie
Deon Christie 12 April 2016
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Different Kinds of Payment Methods for Online Sales

Different Kinds of Payment Methods for Online Sales

Getting paid your affiliate commissions via electronic transfer is a much preferred method. This article will briefly discuss your PayPal and Payoneer options. With Payoneer you even get a Cheque account linked with...

Deon Christie
Deon Christie 12 April 2016
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Event Video Marketing: Before the Event

Event Video Marketing: Before the Event

Creating fun, engaging, and informative video content before an event gets people excited days, weeks, or even months before the event actually takes place.

Jay Durgan
Jay Durgan 12 April 2016
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6 Key Metrics That Improve Marketing Performance

6 Key Metrics That Improve Marketing Performance

Many marketing efforts spread far and wide, with marketing departments and firms measuring a countless list of metrics such as website visits, social media engagement, and conversion rates. Instead of overwhelming...

Vera Fischer
Vera Fischer 12 April 2016
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Building Your Internet Empire with Google Keywords as the Foundation

Building Your Internet Empire with Google Keywords as the Foundation

Keyword research should be the base of your starting point on your journey into internet marketing. Proper Keyword and Product research is exactly what separates the successful affiliate marketers from the not quite...

Deon Christie
Deon Christie 12 April 2016
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Innovation: A Matter of Perspective

Innovation: A Matter of Perspective

Innovation is a matter of perspective. When the bucket swinging in the well was replaced with a hand lever pump at the well head, some may have called it innovative. When the hand lever pump was replaced with an...

Joseph Orlando
Joseph Orlando 12 April 2016
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