Article

Kawika Maszak
Kawika Maszak 12 April 2016

No, I don't do content.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

“Oh, so you basically do content,” said the person who had asked me what I did as a brand ambassador.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

A thing becomes the word we ascribe to it.

Content is not a commodity you are obligated to provide so there’s something on your social media pages. If that’s how you view its purpose, you should stop making an effort. You’re wasting your time.

It’s not content generation, it’s storytelling.

Storytelling is one of your most valuable assets because it is the way you weave yourself into the worldview of your customers.

It’s not generated, it’s shared.

You share it because you have something to say, not because someone claiming to be an expert in social media insists you need a regular blog post or a Tweet or a YouTube video to increase engagement or Facebook likes.

Content generation sounds more professional, so you probably would rather say that’s what you do. But consider this: which would capture your attention?

“I want to tell you a story,” or “I want to generate content for you.”

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
5 Ways To Create An Attractive Logo For Your Company

5 Ways To Create An Attractive Logo For Your Company

A good and recognizable logo is an obligatory part of a successful company. If you think about it, there are logos that only take one look from a viewer, and it is instantly clear what company and products that logo represents.

Ian Pearson
Ian Pearson 11 January 2017
Read more
Year’s Best Tech Gadgets at CES 2017 Revealed

Year’s Best Tech Gadgets at CES 2017 Revealed

The biggest tech event of the year, CES 2017 showcased a wide assortment of new gadgets, Cars and TVs that will leave you spellbound.

Alesia Nik
Alesia Nik 16 January 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Underrated Marketing Tactics You Should Know About

Underrated Marketing Tactics You Should Know About

Marketers across the globe use these tactics on a daily basis. The question is: Are you one of them?

Oscar Waterworth
Oscar Waterworth 13 January 2017
Read more