Article

Kawika Maszak
Kawika Maszak 12 April 2016

No, I don't do content.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

“Oh, so you basically do content,” said the person who had asked me what I did as a brand ambassador.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

A thing becomes the word we ascribe to it.

Content is not a commodity you are obligated to provide so there’s something on your social media pages. If that’s how you view its purpose, you should stop making an effort. You’re wasting your time.

It’s not content generation, it’s storytelling.

Storytelling is one of your most valuable assets because it is the way you weave yourself into the worldview of your customers.

It’s not generated, it’s shared.

You share it because you have something to say, not because someone claiming to be an expert in social media insists you need a regular blog post or a Tweet or a YouTube video to increase engagement or Facebook likes.

Content generation sounds more professional, so you probably would rather say that’s what you do. But consider this: which would capture your attention?

“I want to tell you a story,” or “I want to generate content for you.”

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
If You’re A Social Media Manager, UGC Should Be Your Top Priority

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off their follower counts. Let’s face it: so many brands today totally miss the mark when it comes to their social content. Maybe their posts come off as too “salesy.” Perhaps they’re pushing too hard, leaving their followers behind in an endless trail of “look at me” posts.

Luisana Cartay
Luisana Cartay 11 September 2017
Read more
Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

Customer Journey Mapping: A Real-Life Approach to Your Digital Marketing Strategy

As financial services and insurance (FSI) companies strive to deliver the seamless multi-channel customer experience, the traditional marketing model has been radically reimagined. Innovative institutions are showing how cross-functional teams focusing on the customer journey can work to develop a single view of the customer – an approach that can bring tangible rewards. Yet research shows that large institutions still have some way to go in maximising the return on their investment in this area.

Aoife McIlraith
Aoife McIlraith 18 September 2017
Read more
10 Marketing Lessons From Apple [Infographic]

10 Marketing Lessons From Apple [Infographic]

The 10-year-old kid, selling ice cold fresh lemonade on the street corner in your local neighbourhood had it right. He or she may not have realized it but the simple marketing strategy that they accidentally and innocently came up with works perfectly on the people strolling by on their daily walk.

Ellie Summers
Ellie Summers 19 September 2017
Read more