Article

Kawika Maszak
Kawika Maszak 12 April 2016

No, I don't do content.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

“Oh, so you basically do content,” said the person who had asked me what I did as a brand ambassador.

Content is something that settles during shipping or may have shifted during flight. No, I basically do not do content. 

A thing becomes the word we ascribe to it.

Content is not a commodity you are obligated to provide so there’s something on your social media pages. If that’s how you view its purpose, you should stop making an effort. You’re wasting your time.

It’s not content generation, it’s storytelling.

Storytelling is one of your most valuable assets because it is the way you weave yourself into the worldview of your customers.

It’s not generated, it’s shared.

You share it because you have something to say, not because someone claiming to be an expert in social media insists you need a regular blog post or a Tweet or a YouTube video to increase engagement or Facebook likes.

Content generation sounds more professional, so you probably would rather say that’s what you do. But consider this: which would capture your attention?

“I want to tell you a story,” or “I want to generate content for you.”

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must have to effectively engage with customers.

simon walker
simon walker 20 February 2017
Read more
8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that will fill the vacuum and kill the friction in your marketing efforts.

Paul Simmons
Paul Simmons 13 February 2017
Read more
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more