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Igniting the Digital GunpowderHave you ever looked back over a campaign, admitting the results weren’t as expected? Followed closely by the imminent conversation with the client around the pending question: why?

                Kevin Adema
                23 December 2016
            
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Browse Abandonment vs. Cart AbandonmentWe've discussed cart abandonment as being "Marketing 101," and the fact that it’s critical for brands to be able to reach out the moment merchandise is left behind in a shopping cart for maximum...

                Sruthi Narayanan
                22 December 2016
            
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What Is Event-Driven Feedback?Event-driven feedback is online user feedback collected using triggers based on visitor behavior. It is essentially a way of capturing the customer’s views on their experience while the experience is still fresh in...

                Udesh Jadnanansing
                22 December 2016
            
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How to Avoid Business Death from a Bad LogoWhile it may see superfluous, the right logo can set your business apart and express your business brand. Don't underestimate this very important, yet often difficult step to launching your own business or...

                barbara bogue
                22 December 2016
            
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Email Marketing in 2017 – Key Trends for the Year Ahead2016 has been a successful year for email marketing. It continues to grow as a marketing channel and is an important part of the marketing mix. Whilst there has been a rise in other platforms (especially social media)...

                Ben Tomlinson
                22 December 2016
            
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PhraseApp Localization Glossary: Terminology You Should KnowIndustry insiders really love using terminology others don’t immediately understand. It sounds really professional. But what about beginners? 

In order to make your life easier I've created a brief glossary...

                David Ost
                21 December 2016
            
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Apps & Tools to Help Increase Customer Satisfaction76% of consumers say they view customer service as the true test of how much a company values them. Check out our list of the best apps and tools to help increase your customer service.

                Michael Peggs
                21 December 2016
            
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SMS Gateway BasicsSMS marketing campaigns have become a major trend among both startup companies and established business brands due to their affordability and the quick results they deliver. However, it is necessary to select a...

                Nidhi Agrawal
                21 December 2016
            
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Fundamental Shift to Mobile and Micro-Moments Marketing: Are You Ready ?Micro-moments are the latest mobile-driven trend that’s disrupting digital marketing. It is the short span of attention customers spends on mobile devices to buy, search, watch, or locate something.

                Anand .
                21 December 2016
            
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3 Powerful Ways to Harness ROI of Online Customer FeedbackA few weeks ago I was invited by the eAcademy, a private course for marketing professionals organisation by the Dutch association for online shopping, to give a lecture on increasing conversion using online customer...

                Udesh Jadnanansing
                20 December 2016
            
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Generate Your Own Unique Data for Marketing and PRYou hear it every day: data has become the new battleground for brands. Companies with the richest customer data, and processes to best exploit that data, will win the war to grow their relevance and bottom line.

                Paula Geraghty
                20 December 2016
            
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2017’s Business Trends in a Digital World10 informed ideas about emergent digital trends and themes to expect in 2017 by Code Computerlove. “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking...

                Oliver Bailey
                20 December 2016
            
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The Growth of the Enterprise Mobile App MarketThis year has seen a huge rise in the development of enterprise mobile apps and rightly so. Enterprise apps can lead to all sorts of benefits for a business and the demand to build them will only intensity over time. 

                Paul Swaddle
                20 December 2016
            
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Understanding the Consumer of the Digital AgeThe fast evolution of user-friendly tech and instant access to information has made the consumers of today smart and aware. With ever increasing options available at a tap of the touchscreen, consumer behavior and...

                Michael Georgiou
                20 December 2016
            
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How to Discover Hidden Value in Your Customer Journey The world of business and customer service has changed immensely over the past few years. Whereas once business was largely driven by outbound marketing and advertising, in today’s world you have to consider the...

                Ronald van Loon
                20 December 2016
            
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Going Back to the Beginning with ‘People Based Marketing’People based marketing is a phrase popping up more and more frequently in the industry. The common initial understanding of the saying is a marketing campaign that focuses on people, the customers.

                Colin Grieves
                19 December 2016
            
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How to Ensure Your Enterprise App Is SecureThe use of mobile devices continues to increase and with it the development of applications for such devices. Increasingly organisations are forced to consider the best ways to ensure these apps are secure. The below...

                Paul Swaddle
                19 December 2016
            
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5 Trends from 2016: Pointing to Importance of Trust Based MarketingAs consumer trust in traditional broadcast advertising has continued to diminish, 2016 has been a breakthrough year for the phenomenon known as trust marketing.

As the year draws to a close, we look back on some of...

                Angela Southall
                19 December 2016
            
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Should I Switch To HTTPS?From January 2017, as part of a drive to implement higher levels of security across the web, Google will commence a long-term plan to mark any site running on a HTTP connection, as opposed to HTTPS, as not-secure. So...

                Tim Parfitt
                16 December 2016
            
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Why SMS Marketing Makes Sense for Both Large and Small BusinessesOf all of the promotional tools available to brands and businesses today, such as online advertising, content marketing, and social media, few have as big an impact as text messaging.

                Matthew Winters
                16 December 2016
            
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Why Spreadsheets Suck For Software LocalizationSoftware localization with spreadsheets is like trying to write a dissertation on a typewriter. Send spreadsheets back to 2010 & start growing your business.

                Oliver Bock
                16 December 2016
            
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PInKBeXA: A Comprehensive Digital Marketing Audit FormulaFormalize your digital marketing audit process to save time and ensure that you don't miss out on anything important with PInKBeXA.

                Deepak Bisht
                16 December 2016
            
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How to Drive Growth and Generate Leads Through Customer SurveysLeads are an important aspect of business growth. Finding and nurturing leads can increase your brand's awareness and expand your customer base. 

                Amanda Wilks
                15 December 2016
            
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Top 10 Expert Tips to Build Mobile Apps: Key to SuccessMobile apps have to be developed with precision right from its ideation to deployment to ensure its success after launch. Here’s what you need to know.

                jane brewer
                15 December 2016
            
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Will Christmas Deals Be Ignored This Year Because of Loyalty Card Fatigue?Today many of us still have bulky wallets or purses. On average we hold four credit cards, a driver's licence, a handful of plastic loyalty cards, and a few membership cards. 

                Matthew Winters
                15 December 2016
            
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