Article

Nidhi Agrawal
Nidhi Agrawal 21 December 2016
Categories B2C, Mobile

SMS Gateway Basics

SMS marketing campaigns have become a major trend among both startup companies and established business brands due to their affordability and the quick results they deliver. However, it is necessary to select a reliable SMS Gateway Software that can provide with the technical support required by a company to achieve success with its SMS marketing campaigns.

SMS marketing campaigns have become a major trend among both startup companies and established business brands due to their affordability and the quick results they deliver. However, it is necessary to select a reliable SMS Gateway Software that can provide with the technical support required by a company to achieve success with its SMS marketing campaigns. Plenty of marketing attempts have failed to bear the positive results due to the failure of a company’s management team to select a software system that aptly matches their needs. So let’s have a look at some of the basic features of these Bulk SMS Server programs and see how they can aid in improving the business prospects of a company.

An SMS Gateway Server can serve as a specially designed converged delivery platform that can be used for sending all types of messages to target consumers in order to promote a business. These bulk SMS programs can be easily integrated to various platforms by using standard modules, protocols and an interface for control management that is central to the program. It helps in effectively managing all technological and business needs for a service provider. These programs come with a cohesive messaging suite that offers different types of technological solutions such as messaging router, messaging gateway, messaging controller, messaging hub, a two-way communication platform and a consent gateway. Such platforms are designed with the aim of offering corporate firms with the technological services that they need to carry out their promotional campaigns.

It is necessary that new tools and features be implemented within a platform so that they can work quickly and lead to the development of new revenue streams. The enterprise-grade SMS Gateway Solution systems offer robust and scalable features that can be easily integrated with the existing hardware of the company. These programs offer complete support for different types of communication protocols needed for various modes like SMS, USSD, MMS, e-mail and IVR over HTTP, HTTPs, SMTP, SMPP, XML, RTP, SIP, SIGTRAN, SS7 and SSL interfaces. The latest USSD Gateway Providers can come up with fast and secure messaging tools that can be used by aggregators and service providers for managing bulk messaging traffic requirements.  

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These programs come with an easy to use interface that can be further customized according to the individual needs of the business firms. Moreover, these programs also come at a cost effective price and allows a company to manage all of its resources and revenues in the most effective manner. Apart from making it easier for companies to manage all types of messaging operations, these programs can also offer services like routing and a dashboard for live traffic monitoring along with added benefits like exhaustive traffic analysis. The ability of these programs to work with multiple messaging channels like SMS, USSD, MMS, e-mail, IVR and eFax makes them extremely practical and beneficial for large scale business promotional campaigns. The rich features of these convergent platforms can allow business firms to enjoy greater ROI while saving on initial costs.

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