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The Symbiosis Of Content Marketing And Company Culture

The Symbiosis Of Content Marketing And Company Culture

Fusing content marketing and corporate culture is easier said than done. Still want to do it? Here are a few tips on how to create a culture of content in your company without unwarranted risks or costs in the mix.

Oscar Waterworth
Oscar Waterworth 16 February 2017
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The Goldmine That Is A2P

The Goldmine That Is A2P

Whilst experts don’t have crystal balls to foresee how 2017 will play out, one thing is clear – in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based...

Matthew Winters
Matthew Winters 16 February 2017
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The changing (inter)face of gambling apps, post Tinder

The changing (inter)face of gambling apps, post Tinder

Last month, London based gambling app developers Bookee launched a new gambling app. Taking inspiration from Tinder’s swipe interface to create a unique swipe-to-bet app.

Paul Swaddle
Paul Swaddle 16 February 2017
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Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
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Digital Love Lessons

Digital Love Lessons

From match.com to eHarmony, from Tinder to Zoosk, these sites are clearly making their mark through the smart use of technology. But what technology is that? If you thought regular old relational database software...

Emil Eifrem
Emil Eifrem 15 February 2017
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Differentiation for Retail brands is still possible

Differentiation for Retail brands is still possible

Brands can leverage the power of mobile a lot more than they already do. The fact that we, the consumers, are always on our mobile phones and are happy to be contacted by the brands we like, means a great deal of...

Eva Calado
Eva Calado 15 February 2017
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Infographic: Is the UK still in love with tourist attractions?

Infographic: Is the UK still in love with tourist attractions?

The UK tourism industry is worth a staggering £127 billion. As a result, it is a significant contributor to the UK economy. But just how in love are UK tourists with tourist attractions and specifically their use...

Emily Strickland
Emily Strickland 15 February 2017
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Infographic: Direct Mail vs Email

Infographic: Direct Mail vs Email

In the past direct mail has been referred to as dead. So we decided to do some research and compared direct mail to email marketing, it's digital alternative.

Rosie Niblock
Rosie Niblock 15 February 2017
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How To Get Content Ideas From The Rest of Your Team

How To Get Content Ideas From The Rest of Your Team

I know that it can be difficult to find inspiration for new blogs or downloadable offers, or to think of ways to promote your content on social media...but the solution, in my experience, is to find ways to leverage...

Isobel Witts
Isobel Witts 15 February 2017
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Big Data Use Cases In The Fin-Tech Industry

Big Data Use Cases In The Fin-Tech Industry

Big data has opened a new passage to fin-tech with cutting-edge technologies such as innovative equity platforms based on crowd funding; data visualization tools to follow customers; new payment systems based on...

Asena Atilla Saunders
Asena Atilla Saunders 14 February 2017
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Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

AdRoll EMEA have taken a deep dive into the pool of love to find out how consumers behave online and what happens when it comes to Valentine’s Day ad campaigns in the retail, apparel, beauty and travel industries.

Anahid Basmajian
Anahid Basmajian 14 February 2017
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8 Tools For Automated Social Media Marketing

8 Tools For Automated Social Media Marketing

In today’s era, marketing online without using the instruments of social media is like using a bucket without a bottom. Social media is your salvation to improved visibility, reach and exposure, the one thing that...

Paul Simmons
Paul Simmons 13 February 2017
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B2B Marketing: Which Channels Should You Focus On?

B2B Marketing: Which Channels Should You Focus On?

With the wide range of channels you can use for your B2B marketing, it would be easy to get overwhelmed and optimize each channel known and allot a budget for each. However, that shouldn’t be the case.

Diane Carillo
Diane Carillo 13 February 2017
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Roses Are Red, Violets Are Blue, Do Your Twitter Followers Really Love You?

Roses Are Red, Violets Are Blue, Do Your Twitter Followers Really Love You?

Love is well and truly in the air with Valentine’s Day here. But, have you been showing your Twitter followers lots of love or have you been neglecting this precious relationship?

Emily Strickland
Emily Strickland 13 February 2017
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Portals That Suit Vendors And Channel Partners

Portals That Suit Vendors And Channel Partners

Partner portals, where to start? They’re such a bugbear for many brands. Realistically, partners not only work with you but also with many other suppliers, each trying to ensure the partners never leave their portals....

Olivier Choron
Olivier Choron 13 February 2017
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Augmented Reality: A Technology Benefitting The Shopaholic

Augmented Reality: A Technology Benefitting The Shopaholic

With the growing advantages of augmented reality, numerous retailers are looking forward to incorporate AR technology for a better shopping experience. On the other hand, Ecommerce traders strive to create AR apps for...

Alesia Nik
Alesia Nik 13 February 2017
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5 Ways To Get Your Business In Front Of Your Audience

5 Ways To Get Your Business In Front Of Your Audience

Having a strong online presence is a key factor in having a successful business these days. With so many marketing options available, there are various opportunities for businesses to promote themselves online.

Kristian Rivera
Kristian Rivera 13 February 2017
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10 Considerations When Choosing An Email Marketing Tool

10 Considerations When Choosing An Email Marketing Tool

There are dozens of email marketing tools on the market today offering a great variety of features and packages. This can make it confusing when searching for the right one for your business. To help you choose the...

Richard Fallah
Richard Fallah 10 February 2017
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Why you should be collecting feedback on website content

Why you should be collecting feedback on website content

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

Udesh Jadnanansing
Udesh Jadnanansing 10 February 2017
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No-one scrolls on the web. If it were 1996...

No-one scrolls on the web. If it were 1996...

"Everything must be above the fold!", "All important stuff should be in the top 20% of your content!", "Design the website like it was a Powerpoint deck!" Sound familiar?

Jason Anderson
Jason Anderson 10 February 2017
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5 Considerations When Selecting A Mobile App Development Company

5 Considerations When Selecting A Mobile App Development Company

Just having a website is not enough anymore. Keeping in mind the importance that mobile applications hold in today's society, here are five important app development issues you should take into consideration when...

Hemang Rindani
Hemang Rindani 10 February 2017
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How Apps Are Helping The Traveller

How Apps Are Helping The Traveller

Travelers are now using mobile applications for researching as well as booking their holidays. With the availability of a well developed travel app people no longer have to rely on maps, guidebooks or compasses when...

Alesia Nik
Alesia Nik 10 February 2017
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3 Ways To Retain Customers In Subscription Retail

3 Ways To Retain Customers In Subscription Retail

Subscription marketers need to be extra proactive beyond the acquisition stage in order to make sure their customers are happy – and, more importantly, that they’re aware of any points of friction with enough time to...

Sruthi Narayanan
Sruthi Narayanan 9 February 2017
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5 Steps To Creating A Powerful Value Proposition

5 Steps To Creating A Powerful Value Proposition

As buying cycles become more complex, now more than ever, it’s critical to have a compelling value proposition that connects the dots for potential buyers and clearly illustrates how your solution solves their problem.

Stacey Danheiser
Stacey Danheiser 9 February 2017
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New Gender Diverse Emojis For Whatsapp Android Beta Users

New Gender Diverse Emojis For Whatsapp Android Beta Users

Whatsapp for Android beta users has added support for new Unicode 9 emojis with the latest version 2.17.44. allowing users to celebrate gender diversity.

Ariana Johnson
Ariana Johnson 9 February 2017
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