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6 Dos and Don'ts of Winback Campaigns

6 Dos and Don'ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over six months, or maybe even a year, but either way the relationship has...

Sruthi Narayanan
Sruthi Narayanan 4 April 2017
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How to review the performance of your existing email strategy

How to review the performance of your existing email strategy

A huge amount of thought, ideas, research and data insight analysis goes into creating an email marketing strategy, but how many times do you then take a step back and review its performance against the original...

Jenna Tiffany
Jenna Tiffany 3 April 2017
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How to Build a Marketing Team You Can Be Proud Of

How to Build a Marketing Team You Can Be Proud Of

Nowadays, putting together a high-performing and result-driving marketing team is a key element for your business growth. We have put together a list of 5 key players of your ideal marketing team.

Eva Wislow
Eva Wislow 3 April 2017
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Artificial Intelligence (AI) – Is It Part Of Your Business Strategy Yet?

Artificial Intelligence (AI) – Is It Part Of Your Business Strategy Yet?

Gartner predicts Artificial Intelligence (AI) will become “the next battleground through 2020,” and the major players in the IT industry have already armored themselves with their arms and ammunitions. IBM’s Watson...

Pragya Sugandha
Pragya Sugandha 3 April 2017
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Trends That Will Define The Future Of Mobile App Development

Trends That Will Define The Future Of Mobile App Development

2017 is going to be changing year in terms of technology and innovations, awe-inspiring and stupendous inventions will take away all the attention. Mobile App Development sector is booming due to increasing users of...

Ariana Johnson
Ariana Johnson 3 April 2017
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Top 8 Visual Trends for Content Marketing in 2017

Top 8 Visual Trends for Content Marketing in 2017

Humans as we are, our desire to be physically presentable and yes, attractive, is always part of our culture. While some, would claim that real personality is more attractive than good looks, let’s be honest with...

Wade Cockfield
Wade Cockfield 31 March 2017
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How AI Is Affecting Mobile Applications Development and Marketing?

How AI Is Affecting Mobile Applications Development and Marketing?

Artificial Intelligence (AI) is well known and globally appreciated innovation which opened the door to new era of technology and introduces us to the whole new dimension of human-machine interaction.

Ariana Johnson
Ariana Johnson 31 March 2017
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How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

How Real-time Feedback Alerts Can Help Effectively Manage Your Webshop

If someone told you they had some very powerful information that might make or break your webshop, would you want to hear it right away or just wait until tomorrow? Most of us would want that information on our desk...

Udesh Jadnanansing
Udesh Jadnanansing 30 March 2017
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How to create must-read content for your B2B blog

How to create must-read content for your B2B blog

How one engaging article nails six magic content marketing ingredients. Ensure these six ingredients are in your content and you should see your levels of engagement soar.

Miles Kendall
Miles Kendall 29 March 2017
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Online Video Isn’t Just For Marketers, SMEs Can Get In On the Action

Online Video Isn’t Just For Marketers, SMEs Can Get In On the Action

With such a huge shift already underway, it seems universally accepted that businesses can no longer ignore the power of online video. Research has highlighted that online video advertising is as effective as TV...

Dror Ginzberg
Dror Ginzberg 29 March 2017
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How online feedback can improve your travel & leisure app

How online feedback can improve your travel & leisure app

‘Embrace it or go bust’ – that is the mantra of many travel companies who are currently dealing with a rapidly digitising industry. And what’s becoming apparent is that adapting to this transformation is not so much...

Udesh Jadnanansing
Udesh Jadnanansing 29 March 2017
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Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Coke’s Global CMO Backed Away From Digital. And it might have cost him his job.

Indeed, digital has climbed to the C-suite of priorities and Coke’s actions are paving the way for a complete rewiring of what’s working and what’s not.

Kevin Adema
Kevin Adema 28 March 2017
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E-Commerce Email Marketing 101: 11 Must-Have Emails

E-Commerce Email Marketing 101: 11 Must-Have Emails

Send the right emails at the right time to the right prospects and you won’t just have lifelong customers… …you’ll have evangelists for your business. In this article, I’ll show you eleven e-commerce marketing...

Kristian Jønsson
Kristian Jønsson 28 March 2017
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Rage Against The Machine's Algorithm

Rage Against The Machine's Algorithm

It is an uneasy time in the digital advertising world. Something is very wrong when you can’t trust the inventory on which you allow your brand to appear on. The walled gardens of today’s internet giants are not...

Phil Livingstone
Phil Livingstone 27 March 2017
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Driving Revenue with Personalized Product Recommendations

Driving Revenue with Personalized Product Recommendations

A personalized product recommendation isn’t a gut feeling; it combines multiple sources of data like customer purchase behavior, interests, hobbies, view history, activities on social media etc. The...

Asena Atilla Saunders
Asena Atilla Saunders 27 March 2017
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Top 5 Use Cases of TensorFlow

Top 5 Use Cases of TensorFlow

The primary software tool of deep learning is TensorFlow. It is an open source artificial intelligence library, using data flow graphs to build models. It allows developers to create large-scale neural networks with...

Asena Atilla Saunders
Asena Atilla Saunders 27 March 2017
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SMS 2FA: Still meeting the needs of Enterprise Mobile Messaging Procurement

SMS 2FA: Still meeting the needs of Enterprise Mobile Messaging Procurement

As SMS 2FA is cost-effective, easy to deploy and available to billions of mobile phone users around the world, it is quickly becoming the de-facto technology for businesses to replace weak user ID and password...

Matthew Winters
Matthew Winters 24 March 2017
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Can My Brand Become A Legend?

Can My Brand Become A Legend?

No one sets out to create the most average business that’s barely squeezing out a profit, much less a future, but that is where so many end up. A sure-fire recipe for being just a flash in the pan is the all-too...

James Loomstein
James Loomstein 24 March 2017
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7 Actionable Ways To Reduce Churn And Increase Customer Loyalty

7 Actionable Ways To Reduce Churn And Increase Customer Loyalty

Churn is one of our least favorite words. And when we hear it, it usually means one thing-We’ve lost a customer. Like it or not, churn is an inevitable part of any business owner’s life. But it doesn’t have to keep...

Kristian Jønsson
Kristian Jønsson 23 March 2017
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4 Simple Steps To Help You When Choosing A New Platform Supplier

4 Simple Steps To Help You When Choosing A New Platform Supplier

Starting the search for a new Platform Supplier can be daunting at first (a Platform Supplier in this instance being anything from a systems integrator (SI) to a full service agency or anything in between...

Mark Appleton
Mark Appleton 23 March 2017
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How does thought leadership drive profitable business relationships?

How does thought leadership drive profitable business relationships?

Welcome to the age of the customer - where value is not just derived from your products and services, but from the experience you deliver to your customers as they interact with your business.

Nick Watt
Nick Watt 23 March 2017
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5 Ways To Engage Your Audience By Improving Marketing Content

5 Ways To Engage Your Audience By Improving Marketing Content

The content of your site or social media profiles should be rich in information and engaging for your audience. If your content delivers these attributes, your audience will spend more time on your site or social...

Lucy Benton
Lucy Benton 23 March 2017
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Digital Transformation Is Trimming The Marketing Fat

Digital Transformation Is Trimming The Marketing Fat

Make no mistake: digital is the number one pressing topic for brands and agencies alike as CMO’s worldwide are feeling the pressure to deliver real results.

Kevin Adema
Kevin Adema 23 March 2017
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Gamified Fitness – The next best thing in 2017

Gamified Fitness – The next best thing in 2017

Applying gamification to fitness wearables uses the basic fundamentals of devising tasks which makes physical activities exciting. A well thought out strategy of using powerful and positive emotions to drive health...

Happy Blob
Happy Blob 23 March 2017
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Why marketers must focus on user experience

Why marketers must focus on user experience

By making user experience (UX) your top priority when designing your customers’ online experience, you could reap rewards from 2:1 up to 100:1 on your investment (Forrester Research). With such compelling...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 22 March 2017
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