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The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation

Data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and...

Ronald van Loon
Ronald van Loon 21 April 2017
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The Future is Bright for Banking

The Future is Bright for Banking

2018 is likely to be a game-changing year for the banking and finance sector. As the General Data Protection Regulation (GDPR) and Revised Payment Service Directive (PSD2) are implemented across the European Union.

Ronald van Loon
Ronald van Loon 21 April 2017
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Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

Driving Customer Loyalty – The Final Piece in the Puzzle for Digital Marketers

The UK promotional marketing industry is worth more than £50 billion, yet much of this spend remains focused on discounting. Too little is spent on developing deep brand loyalty and transforming consumers into...

Adam Whatling
Adam Whatling 21 April 2017
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Will Flipkart Succeed in Beating Ecommerce Giant Amazon Through its eBay Deal?

Will Flipkart Succeed in Beating Ecommerce Giant Amazon Through its eBay Deal?

The latest funding round by Flipkart is a clear signal of collective efforts to fight against e-commerce giant Amazon. But the question that arises is will Flipkart succeed in beating Amazon through fund raising and...

Disha Kakkad
Disha Kakkad 20 April 2017
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With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

With 200 Million Users, How Marketers Can Benefit From Instagram Stories?

As per the latest reports Instagram stories hit 200 million users! With the growing popularity of Instagram Stories, smart content marketers are leveraging this platform to build a community, connect with it and use...

Disha Kakkad
Disha Kakkad 20 April 2017
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6 Tips to Succeed in SMS Marketing

6 Tips to Succeed in SMS Marketing

SMS message marketing has become an increasingly popular communication channel. If you haven’t tried this yet, it may be because you have the wrong idea about SMS marketing.

Matthew Winters
Matthew Winters 20 April 2017
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It’s time to get practical with A.I and cognitive computing

It’s time to get practical with A.I and cognitive computing

Everyone is excited about A.I and cognitive computing – the boundless opportunities, the raft of applications in development and the promise of a new era ahead for marketers. I’m excited too, especially by how these...

Dan Telling
Dan Telling 20 April 2017
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5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other...

Joan Selby
Joan Selby 20 April 2017
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Does My Business Need an App?

Does My Business Need an App?

Is there an app for that? And are people asking that about your business? Here's how to find out if building an app for your brand is a profitable idea.

James Loomstein
James Loomstein 19 April 2017
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Are your content production inefficiencies limiting your growth?

Are your content production inefficiencies limiting your growth?

Relevant, timely and value-added content is now the ‘given’ to ensure all customer and prospect touchpoints are covered. However the cost of inefficiency in the production process is limiting how much quality content...

Mike Owen
Mike Owen 19 April 2017
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Managing in-store mobile device usage

Managing in-store mobile device usage

Customer experience is the new currency for in-store growth and success. The physical retail store has never had to work harder to remain relevant in a world where customer expectations and demands are sky-high.

Gary Topiol
Gary Topiol 19 April 2017
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Productivity at work: How to measure the unmeasurable?

Productivity at work: How to measure the unmeasurable?

How can workplace productivity be measured – and managed – in today’s knowledge-based economy? Are there any general approaches for that? Read on to learn practical examples and advices on measuring this elusive index.

Arina Katrycheva
Arina Katrycheva 19 April 2017
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Sound Wave Technology: Revolutionizing payments and targeted marketing in retail

Sound Wave Technology: Revolutionizing payments and targeted marketing in retail

Technology-driven innovation is redefining the retail sector. All these disruptive ideas are bringing in greater customer experience and increased opportunities for the retail players irrespective of their size.

Vidur Kaul
Vidur Kaul 19 April 2017
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Top 5 SEO Mistakes To Avoid In 2017

Top 5 SEO Mistakes To Avoid In 2017

Have you been spending lots of money on your SEO campaigns, but you don’t see the results? There are chances you could be committing some of the dreaded SEO mistakes such as keyword stuffing, using broken links...

Rajat Tyagi
Rajat Tyagi 18 April 2017
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Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling...

Elizabeth Victor
Elizabeth Victor 18 April 2017
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Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

Instagram Marketing: 15 Ecommerce Brands Killing It Right Now

If you think Instagram represents nothing more than selfies and simple snapshots, think again. In this article, I’m going to show you 15 Instagram marketing examples from brands who know what they are doing.

Luisana Cartay
Luisana Cartay 18 April 2017
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The W.E.I.R.D. Writing Technique

The W.E.I.R.D. Writing Technique

Read about the writing technique I stumbled upon while thinking about content marketing. I hope it can help!

Oscar Waterworth
Oscar Waterworth 18 April 2017
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Selling Is About You, Content Marketing Isn’t

Selling Is About You, Content Marketing Isn’t

You have probably heard about this thing called content marketing but you’re not sure what is, you’re not fully convinced and you don’t know why you should even care. Well, you really, really, really should!

Abdaraouf Zouai
Abdaraouf Zouai 13 April 2017
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How to recover from a bad reputation and rebuild your brand through a solid content strategy

How to recover from a bad reputation and rebuild your brand through a solid content strategy

To come back from severe setbacks which have led to disappointed and appalled customers, it’s vital companies find ways to rebuild trust with customers and the community more broadly. One way to do this is a carefully...

Claire Wilson
Claire Wilson 13 April 2017
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Optimise These 6 Underused Pages for Higher On-Page Conversions

Optimise These 6 Underused Pages for Higher On-Page Conversions

You already have a website, so why not focus on optimising what’s already working for you? Your website is the best place to collect high-quality leads, and with the right tools and advice, you’ll turn your website...

Kristian Jønsson
Kristian Jønsson 13 April 2017
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7 Tools to Create Impressive Content for Your Small Business Blog

7 Tools to Create Impressive Content for Your Small Business Blog

Managing your business blog? With these amazing content creation tools and platforms, you will be able to impress your audience with every new post and make your job of running a small business a lot easier.

Karen Dikson
Karen Dikson 13 April 2017
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Business Advantages of Creating a LinkedIn Company Page

Business Advantages of Creating a LinkedIn Company Page

Many businesses are missing an important marketing tool by not having a company LinkedIn page. Whether you work for a large company or own your own small business, a company LinkedIn page is essential and provides...

Cent Muruganandam
Cent Muruganandam 13 April 2017
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Can Visual Search Change SEO for E-Commerce?

Can Visual Search Change SEO for E-Commerce?

A user will easily be engaged in images related to the content than reading the content itself and will retain it longer as well. Every content with relevant images earns 94% more viewers than the one without images...

Asad Ali
Asad Ali 12 April 2017
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A Guide to Success in Facebook Advertising for Franchise Organizations

A Guide to Success in Facebook Advertising for Franchise Organizations

In this blog post, we will share some of the challenges we have seen franchise organizations face and outline specific strategies you can implement to leverage the power of a franchise system to achieve superior...

Jen McDonnell
Jen McDonnell 12 April 2017
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The Best Kept Secret in Data Science

The Best Kept Secret in Data Science

Big Data is a big pain. Humans are generating data five times faster than the rate of economic growth. Each day we create 2.5 Exabytes of new data, ninety percent of which is unstructured. That’s roughly half a...

danny flamberg
danny flamberg 12 April 2017
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