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Why is there a huge buzz around Analytics today though the field has been there for decades?

Why is there a huge buzz around Analytics today though the field has been there for decades?

Price discrimination and downward demand spiral are widely used analytical concepts/practices long before the term Big Data Analytics was even coined. So, how come Analytics, which has been there in practice for...

Arun Chinnadurai
Arun Chinnadurai 6 June 2017
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How To Increase Mobile App Engagement?

How To Increase Mobile App Engagement?

There are many important factors that drive success for a mobile app you planned to build. But what are they? Why are they so vital? These factors play a role when it comes to user retention. No one would like if...

Hemang Rindani
Hemang Rindani 5 June 2017
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The Fin-ternet of Things: The Impact of IoT on Financial Services

The Fin-ternet of Things: The Impact of IoT on Financial Services

IoT is already blowing our minds in our daily lives with its fancy droids, and refrigerators reminding us our milk is overdue. Its impact is also becoming more significant in the business world with industries...

Asena Atilla Saunders
Asena Atilla Saunders 5 June 2017
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5 budget-saving tips to make video and other new platforms work for your brand

5 budget-saving tips to make video and other new platforms work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on...

Claire Wilson
Claire Wilson 5 June 2017
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Real-Time Stream Processing for Internet of Things

Real-Time Stream Processing for Internet of Things

Stream processing is a technology enabling its applications to act-on (collect, integrate, visualize, and analyze) real-time streaming data, while the data is being produced. In simpler words, Stream Processing gives...

Asena Atilla Saunders
Asena Atilla Saunders 5 June 2017
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The ‘Digital’ Butterfly Effect in the Business World

The ‘Digital’ Butterfly Effect in the Business World

Can a butterfly flapping its wing in New Mexico can cause a hurricane in China? It seems it can. The much talked about, Butterfly effect, per the Principle of Chaos, states that small changes in the initial conditions...

Pragya Sugandha
Pragya Sugandha 5 June 2017
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7 Step Framework for Digital Transformation In Business Process Management

7 Step Framework for Digital Transformation In Business Process Management

In spite of increasing inclination towards the benefits that Digital Transformation brings in, finding a right approach to embrace Digital Transformation in its true essence is still a daunting challenge for many...

Yugandhar Babu
Yugandhar Babu 2 June 2017
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3 Things Developers Need to Know about Cross-Marketing

3 Things Developers Need to Know about Cross-Marketing

With a limited budget, small businesses should consider partnership with other companies or independent developers who offer related products and try cross-marketing. It consists in combining efforts of two or more...

Gregory Stewens
Gregory Stewens 2 June 2017
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The Most Important Email Marketing Metrics

The Most Important Email Marketing Metrics

Email marketing is highly conducive to fostering a relationship with customers enabling you to achieve business goals. It can deliver up to an astounding 30:1 ROI. Do you know how to measure your email marketing...

Renata Gajoch
Renata Gajoch 2 June 2017
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CEOs Top Business Priorities In 2017 [Infographic]

CEOs Top Business Priorities In 2017 [Infographic]

According to Gartner`s survey, digital transformation and business growth are top priorities for CEOs in 2017. It says that CEOs have already begun the process of digital business transformation and are scaling up...

Rajneesh Kumar
Rajneesh Kumar 2 June 2017
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Employer Branding: How To Build A Strong Brand On Social

Employer Branding: How To Build A Strong Brand On Social

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something...

Jan Zajac
Jan Zajac 1 June 2017
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7 Proven Principles Of Email Marketing Campaigns For Ecommerce

7 Proven Principles Of Email Marketing Campaigns For Ecommerce

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of...

Luisana Cartay
Luisana Cartay 1 June 2017
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How Social Media Can Help Generate Conversions

How Social Media Can Help Generate Conversions

If you think your website needs help in order to generate conversions, think about using social media. It’s free, does the job and is certainly a platform all businesses should be using.

Neil Capstick
Neil Capstick 1 June 2017
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Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile App Development: How To Decide Between Native, Hybrid or Web [Infographic]

Mobile app development companies are getting serious about the platforms they choose for creating applications. On one hand, where such services are available with a number of companies, there is still some conflict...

Janet Scott
Janet Scott 1 June 2017
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4 Best Practice Tips For Web Push Notifications

4 Best Practice Tips For Web Push Notifications

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want.

Sruthi Narayanan
Sruthi Narayanan 31 May 2017
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Artificial Intelligence Meets Automation In The Marketing Mix Of The Future

Artificial Intelligence Meets Automation In The Marketing Mix Of The Future

There will be one major development in the coming few years that will help marketers truly realise the value of their data - the synthesis of Artificial Intelligence and automation. It’s likely you’ve heard of at...

Alastair Bulger
Alastair Bulger 31 May 2017
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Five SMS Marketing Tips For Small Business Enterprises

Five SMS Marketing Tips For Small Business Enterprises

With SMS messages having a 99% open rate, the potential is huge, too huge to miss out on in my mind and open rates when dealing with email are proved ineffective time and time again in comparison. Here are some...

Matthew Winters
Matthew Winters 31 May 2017
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Should Brands Advocate Activism?

Should Brands Advocate Activism?

Historically, brands have been largely a-political, seeking the broadest possible appeal for their ads. But, following the seismic political shifts of 2016, is it time that brands became activists for issues that...

Rebekah Mackay Miller
Rebekah Mackay Miller 30 May 2017
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Marketers, Don't Treat Digital Like Fancy New Sneakers

Marketers, Don't Treat Digital Like Fancy New Sneakers

After the recent Digimarcon conference and by popular request, here’s the presentation on why digital marketing is broken and what marketers must do about it…

Kevin Adema
Kevin Adema 26 May 2017
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Custom Web Design Vs Website Templates: Which One You Should Choose?

Custom Web Design Vs Website Templates: Which One You Should Choose?

Do you need a new website for your business? If yes, then there are a number of factors to consider and many choices to be made. One of them is whether to go for a custom web design or a website template. This leaves...

Mohammad Ali
Mohammad Ali 26 May 2017
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Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Our infographic shows you exactly why reviews are important to any business, how you can start using them today, and how reviews help you become authentic, trusted, and stand out among your competition.

Hannah Meyer
Hannah Meyer 26 May 2017
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Legacy Modernization Can Provide A Competitive Advantage For Enterprises

Legacy Modernization Can Provide A Competitive Advantage For Enterprises

The biggest challenge for enterprises is weighing up present day investment, cost, complexity and ROI versus the maintenance of old systems. The dilemma is choosing between short term problems and risks and long term...

Rajneesh Kumar
Rajneesh Kumar 25 May 2017
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The Rise Of Augmented Reality And Immersive Brand Experiences

The Rise Of Augmented Reality And Immersive Brand Experiences

Experiences define a brand. How do you differentiate yours? Learn what augmented reality could mean for your customer experience and how digitally-mature brands leveraged it even before the Pokemon frenzy.

Poonam Singh
Poonam Singh 25 May 2017
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How To Use LinkedIn To Promote Your Business

How To Use LinkedIn To Promote Your Business

LinkedIn is not a repository of CVs anymore. Many businesses use it to promote their product and services and get exposure to their brand. Here we will examine how you can leverage this social media channel to promote...

Anton Sirik
Anton Sirik 25 May 2017
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360 Video: 5 Things To Know Before You Start Planning

360 Video: 5 Things To Know Before You Start Planning

360 video is a bit of a paradox. While some pundits love to group it in with augmented and virtual reality, others don’t. It’s all a bit confusing for the consumer (who probably doesn’t really care) but for someone in...

Davor Cvitas
Davor Cvitas 24 May 2017
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