Article

Hemang Rindani
Hemang Rindani 5 June 2017
Categories B2B, B2C, Ecommerce, Mobile, Technology

How To Increase Mobile App Engagement?

There are many important factors that drive success for a mobile app you planned to build. But what are they? Why are they so vital? These factors play a role when it comes to user retention. No one would like if their app is abandoned after getting installed.

Usually, mobile app design, development, testing and marketing are top priorities for most developers. However, what comes next is often ignored. Right from an app development idea to deployment, there are many important factors that drive success for a mobile app you planned to build. But what are they? Why are they so vital? These factors play a role when it comes to user retention. No one would like if their app is abandoned after getting installed.

This is why it becomes crucial to keep a high level of user engagement and sustain it throughout the customer’s journey on the mobile app. Let us explore those key areas that make an app popular.

A perfect app store listing: While almost everything happens inside an app, user’s first interaction happens outside, that is on the app store, which triggers a download. If nobody downloads an app, probably that’s the worst form of engagement. Sit back and think twice about why anyone would download an app and what problems that a mobile app solves. To be successful one must think like an “Appreneur” while listing the app.

Get the first impression right: Wouldn’t you like if someone greets you generously? Same thing happens when user first use an app. On boarding is the first point of interaction a user make with a mobile app. Misplaced elements, congested UI or unclear onboarding structure may heavily cost an app. Including a step-by-step guide that takes an user to app tour is an old school technique. The best way to go about it is delivering an app that allows users to self-learn.

Make speed a feature: You might have ordered pizza with a tweet or booked a cab with a button on your app. This is speed. Anything slower than 2 seconds is considered rubbish in the app world. And to avoid users quitting your app, you need to consider speed as a feature.

Update frequently: An app can just not compete without updates. Updates are an integral part of app success. An app stays on the top if it is loaded with latest technologies and features. Users are bombarded with multiple options daily. A little delay in update can detach even the most loyal users.

Add a gamification element: Gamification add sense of competition among the users and so it is always recommended to add a gamification layer with mobile app. Awarding users with points or awards for certain activities – say using the app daily will keep your users pinned to your app.

Be accessible: There are two ways to do this, allow users to provide app review or help them with developer’s contact detail. Either way, a developer should listen. By this means, developers understand what users want from them and what features they love the most. Being connected make them feel secured which adds value to your app.

Offer experience: All - in - all, the idea is to provide an experience that users can never forget. It’s an undeniable fact that many apps get consumed only once. Engagement will only flourish when an app delivers an experience. Mobile apps are now part of our daily lives; they are personal and are about human connection. Apps have to be designed in a way they get attached to a user and become a necessity. All the incentives are worthless if the overall experience hurt an end user.

All these tactics, though are critical, still need to be looked at with the users perspective. It is difficult but not impossible to follow these tactics and deliver an experience that users will never shy off.

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