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Deep-dive into customer feedback for 4 luxury brands – what can they improve?

Deep-dive into customer feedback for 4 luxury brands – what can they improve?

We’ve used AI and NLP to see whether we can find any juicy insights in customer feedback, and here’s what we found.

Alyona Medelyan
Alyona Medelyan 16 November 2018
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Do You Know the 10 Core Pillars of a Content Marketing Strategy?

Do You Know the 10 Core Pillars of a Content Marketing Strategy?

The content marketing strategy is essentially a blueprint that includes processes, standards and topics to help you plan, create and publish your content.

Lorraine Pavel
Lorraine Pavel 15 November 2018
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Does it matter which customer experience metric you choose?

Does it matter which customer experience metric you choose?

Are you responsible for measuring the progress in improving customer experience? If yes, I’m sure you needed to come up with a rationale on which metrics to choose for this: Is it an all ubiquitous Net Promoter Score ...

Alyona Medelyan
Alyona Medelyan 15 November 2018
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Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

Useful Things to Know When Creating Evergreen Content for a Digital Marketing Agency Website

In digital marketing, things change so fast that even usual words lose parts of their meaning. The same thing is with evergreen content, which, in fact, may be even a year-green. However, being watered with updates...

Anty Y.
Anty Y. 15 November 2018
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How digital trends are shaping the future of charities

How digital trends are shaping the future of charities

In an age increasingly influenced by digital technology, charities are being forced to rethink the role technology plays in their operations, how it can support their core purpose, and what that means in terms of...

Linus Gregoriadis
Linus Gregoriadis 14 November 2018
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50 Digital Marketing Influencers to Keep an Eye on in 2018

50 Digital Marketing Influencers to Keep an Eye on in 2018

Influencers have the power to alter deep-rooted perceptions, brand loyalty and implement the seeds of new ideas and behaviours. This marketing influencer style is gaining popularity because it emphasizes human...

Lorraine Pavel
Lorraine Pavel 14 November 2018
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Business Marketing Tips: Change Your Protocol

Business Marketing Tips: Change Your Protocol

Even if you don't have a large budget to devote to advertising, marketing a small business is vital. Fortunately, there are some great business practices entrepreneurs can put in place to jump-start marketing...

Kurt Magnus
Kurt Magnus 14 November 2018
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How to Create a Successful Video Marketing Campaign in 2019

How to Create a Successful Video Marketing Campaign in 2019

Video marketing is a powerhouse of opportunity for many brands – but few take the leap and invest in this strategy. The truth is that creating compelling video content is a great way to communicate with your audience,...

Sharon Dargaville
Sharon Dargaville 14 November 2018
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Emerging Application Areas for IoT in the Consumer Retail Industry

Emerging Application Areas for IoT in the Consumer Retail Industry

Internet of Things is the talk of the town over in construction, manufacturing, healthcare, transportation and home automation. But we are yet to fully tap into the potential of IoT driven solutions to trigger...

Aarti Sharma
Aarti Sharma 14 November 2018
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Wishing Won't Make It So Have a Full Feast of Email Data

Wishing Won't Make It So Have a Full Feast of Email Data

You can’t enjoy a thanksgiving dinner with just a turkey and no sides, so why would you want a customer name with no email address? Don’t try to take the easy way out and expect that turkey wishbone to bring you...

Jenna Devinney
Jenna Devinney 13 November 2018
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Falling out of love with the Cloud? 5 top tips to bring back the romance

Falling out of love with the Cloud? 5 top tips to bring back the romance

Cloud computing has really taken off in the past 10 years, but software vendors have complicated relationships with businesses. Here's 5 ways to get it back on track.

Sanjay Singh
Sanjay Singh 13 November 2018
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Avoid These Traps During The Website Development Process

Avoid These Traps During The Website Development Process

A short time ago rules of business changed tremendously. Try to guess why that happened. Absolutely right. The Internet. No one can afford to ignore the Internet today. The website is a good tone for a modern company...

Olga Veretskaya
Olga Veretskaya 13 November 2018
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Future-proofing Clinical Trials Management with Digital Labels & Smart Packaging

Future-proofing Clinical Trials Management with Digital Labels & Smart Packaging

How digital labels enabled drugs with smart packaging is one upcoming technology which could help improve efficiencies with clinical trials management like improved Health Literacy and safer consumption practices...

Aarti Sharma
Aarti Sharma 13 November 2018
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The 10 commandments for a successful dashboard

The 10 commandments for a successful dashboard

All organisational decisions should be based on data, and more and more people are becoming aware that ‘the numbers tell the tale’. At the same time, companies are increasingly switching to working in the cloud. The...

Mellissa Flowerdew-Clarke
Mellissa Flowerdew-Clarke 13 November 2018
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The Digital Dozen – Geoff Smith, CMO, Rokt

The Digital Dozen – Geoff Smith, CMO, Rokt

The Digital Dozen is a series of profile interviews with thought leaders in the technology industry. Here we speak with Geoff Smith, CMO of Rokt, a global e-commerce martech company, about his career, and ask the...

Geoff Smith
Geoff Smith 12 November 2018
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Improve Your School Marketing in Just 15 Minutes

Improve Your School Marketing in Just 15 Minutes

As marketers we’re often pulled in many different directions, trying to do it all with little resources and even less time. Yet, if you break it down there are a lot of activities that can be accomplished in just 15...

Alta Justus
Alta Justus 12 November 2018
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Three Easy Ways to Improve Client Relations using Negotiation Skills

Three Easy Ways to Improve Client Relations using Negotiation Skills

Client relationships are essential to any business regardless of what industry or sector you're in. Sometimes it can be difficult to maintain client relationships, however, there are some easy methods that you can...

George Peabbles
George Peabbles 12 November 2018
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Three steps to building your brand community.

Three steps to building your brand community.

Once customers become lifelong friends with brands, your job as a marketer completely changes to retention and relationships. But how to get there?

Norty Cohen
Norty Cohen 12 November 2018
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How to Control Your Digital Assets Through the Entire Content Lifecycle

How to Control Your Digital Assets Through the Entire Content Lifecycle

As digital media and commercial content distribution continue to proliferate sparing no industry, organizations getting inundated with digital asset are finding it hard to keep an eye on the ball. Lapses in content...

Rajneesh Kumar
Rajneesh Kumar 9 November 2018
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Productcaster’s top tips for choosing a CSS partner for Agencies and Retailers

Productcaster’s top tips for choosing a CSS partner for Agencies and Retailers

As Google Shopping and digital marketing experts, Productcaster were ahead of the game when it came to entering the Google Comparison Shopping Service (CSS) world.

Dave Trolle
Dave Trolle 9 November 2018
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Not Your Mom's Data Appends

Not Your Mom's Data Appends

In the past some marketers have had a bad taste in their mouth in regards to data appends. Many have simply avoided it and sought other ways of receiving data, many of which aren’t necessarily good for business. What...

Jenna Devinney
Jenna Devinney 9 November 2018
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Will cloud-based messaging be the future of customer engagement?

Will cloud-based messaging be the future of customer engagement?

When it comes to marketing strategies, communications has always played an important part. In the modern world of technology tools and social media, marketing communications has never been more competitive or targeted.

Kenneth Berthelsen
Kenneth Berthelsen 8 November 2018
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Story Through Play: How we are using Gamification to build more meaningful brand engagement.

Story Through Play: How we are using Gamification to build more meaningful brand engagement.

We are constantly striving to build engagements that give brands a relevant and authentic role in existing and emerging audience behaviour.

Ben Callis
Ben Callis 7 November 2018
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A Tribute to Facebook Attribution

A Tribute to Facebook Attribution

Official Facebook Marketing Partner Aitarget explains how to use a new tool that offers integrated data on audience actions across websites and social media.

Olga Loginova
Olga Loginova 7 November 2018
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The Essential Guide to Outsourcing Mobile App Development

The Essential Guide to Outsourcing Mobile App Development

Developing a mobile app is a big step for any business, no matter the size. However, it is extra important for small companies or startups because they have more relying on it and more to gain from it.

Raymond Thomas
Raymond Thomas 6 November 2018
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