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Increasing On-Site Time With Embedded Stories

Increasing On-Site Time With Embedded Stories

Visualization is a critical part of every website user experience. Visualization increases the speed of comprehension and this is because it lets people see beyond the huge amounts of content and data. Following...

Jeff Jones
Jeff Jones 4 December 2018
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Top Tips on How to Secure Your Website from Hackers-Everything You Need To Know

Top Tips on How to Secure Your Website from Hackers-Everything You Need To Know

Are you a website owner? Well, read this article for details on how to secure it from hackers. Hacking has become a major issue in the online world. Many fail to protect their sites because of the wrong opinion that...

Robert Kolaski
Robert Kolaski 4 December 2018
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What’s Your Digital Strategy for 2019?

What’s Your Digital Strategy for 2019?

Business people and business owners across the UK are starting to think about their digital strategy for 2019. What are the new trends?

Neil Capstick
Neil Capstick 4 December 2018
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8 Reasons Your Business Needs Social Media

8 Reasons Your Business Needs Social Media

Businesses have to have some form of visibility on social media in today’s world if they wish to grow their brand. Regardless, you need to have a social media presence if you want to build your brand and have a...

Sophie Ross
Sophie Ross 3 December 2018
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Why the real nanoinfluencers are your customers

Why the real nanoinfluencers are your customers

Influencer marketing started with the big influencers. The people on social media with over a million followers. Then, it turned to microinfluencers, who have a few hundred thousand followers to expose to brand...

Niamh Reed
Niamh Reed 3 December 2018
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Customer Feedback Is Never About a Score

Customer Feedback Is Never About a Score

When measuring customer experience, don't just blindly follow CX established KPIs or metrics scores. Understand the text customer feedback and emotions of you customers. Find out what truly drives your customer...

Anna Pogrebniak
Anna Pogrebniak 3 December 2018
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How ERP Changes the Business World Rapidly

How ERP Changes the Business World Rapidly

ERP systems are made up of tools and applications that aid all aspects of your enterprise to communicate with one another more efficiently. All facets of an organization are integrated into a single information system...

undule amon
undule amon 30 November 2018
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3 ways to close the customer feedback loop to prevent churn and increase revenue

3 ways to close the customer feedback loop to prevent churn and increase revenue

What is the customer feedback loop? The customer feedback loop is the practice of responding to customers meaningfully when they leave feedback.

Alyona Medelyan
Alyona Medelyan 30 November 2018
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Sender Reputation & You

Sender Reputation & You

What are the ingredients of a good email campaign? Start with good quality content about your brand, wrap it around a nice design, and then hit the send button. Well sure, but that’s forgetting a lot of work that has...

Jenna Devinney
Jenna Devinney 29 November 2018
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Becoming Recognizable: How to Market Your Brand New Logo

Becoming Recognizable: How to Market Your Brand New Logo

When you have a new logo designed for your business, you’ve probably given a lot of thought as to how it’s going to be the ideal visual representation of your brand. Needless to say, the logo is a fundamental branding...

Catherine Palmer
Catherine Palmer 29 November 2018
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5 Text Analytics approaches – a comprehensive review

5 Text Analytics approaches – a comprehensive review

Are you receiving more feedback than you could ever read, let alone summarize? Maybe you’ve used text analytics methods to analyze free-form textual feedback? These methods range from simple techniques like word...

Alyona Medelyan
Alyona Medelyan 29 November 2018
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Addressing the real causes of ineffective digital campaigns

Addressing the real causes of ineffective digital campaigns

When a digital campaign doesn’t meet its objectives, blame is often instinctively directed at the respective vendor partner or media owner. However, when you take a deeper look there can be underlying problems, such...

Tim Webster
Tim Webster 29 November 2018
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There’s already been an app for that

There’s already been an app for that

We all like to think that we’re pretty unique. We like to feel special, and this is especially true when it comes to our business ideas. After all, no one wants to feel derivative of a competitor when you’re standing...

Emily Perkins
Emily Perkins 28 November 2018
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European Publishers Predict Revenue From Video, Mobile and Native Ad Formats To Grow by 26% in 2019

European Publishers Predict Revenue From Video, Mobile and Native Ad Formats To Grow by 26% in 2019

Maximising revenue through simple and innovative ad solutions is key for publishers to succeed in programmatic, a new study by Oath in association with IAB Europe finds.

Simon Halstead
Simon Halstead 28 November 2018
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Why Direct Mail is Delivering in a Digital Age

Why Direct Mail is Delivering in a Digital Age

Rewind a few years to the breakthrough of email as a widespread communication tool.  Many industry experts were convinced that the immediacy and targetability of email would cement its position as the direct...

Lauren Metaal
Lauren Metaal 28 November 2018
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How ‘Connected’ Consumer Products Could Help Reduce Food Waste in the Near Future

How ‘Connected’ Consumer Products Could Help Reduce Food Waste in the Near Future

See how connected consumer products and sensor technology enabled smart packaging could help reduce food wastage at the Retail level.

Aarti Sharma
Aarti Sharma 28 November 2018
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Brand Promotion for Small Businesses

Brand Promotion for Small Businesses

Without a doubt the trickiest part of running a successful small business is brand promotion and achieving the desired level of brand awareness.

John Hinds
John Hinds 27 November 2018
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Go Worldwide: The Benefits Of International Trade For Businesses

Go Worldwide: The Benefits Of International Trade For Businesses

There are a number of benefits of international trade for businesses, big or small. Although it may seem daunting to start exporting your products and trading with foreign countries - it really doesn’t have to be. As...

Neil Hoskins
Neil Hoskins 27 November 2018
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Surfing the subscription wave

Surfing the subscription wave

High tide is in. Can you stay afloat?

Sanjay Singh
Sanjay Singh 27 November 2018
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A user guide: Retailers get the best out of the holiday season

A user guide: Retailers get the best out of the holiday season

Holiday Season is one of the busiest and pressurizing times for your retail business. Do struggle every year to meet the peak in demand? If you are, what you need is some sound guidance on how to make this holiday...

James Wilson
James Wilson 27 November 2018
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10 Insider Customer Experience tips according to Shep Hyken

10 Insider Customer Experience tips according to Shep Hyken

Shep Hyken knows a thing or two about customer experience. He needs no introduction in industry-wide circles, but in case you’re not familiar with his name: Shep is an award-winning customer service and customer...

Alyona Medelyan
Alyona Medelyan 27 November 2018
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Best Marketing Automation Software for Small Businesses

Best Marketing Automation Software for Small Businesses

Today, you can find plenty of Marketing Automation solutions that can help your small business achieve its goals without breaking the bank. With the right Marketing Automation software, you can make better results...

Raymond Thomas
Raymond Thomas 26 November 2018
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Google & Facebook vs Everyone Else

Google & Facebook vs Everyone Else

Everyone knows Facebook and Google are dominating the industry and that the digital duopoly isn’t the healthiest state of affairs. But there are other networks who are taking on the two digital giants and want a piece...

Nick Beck
Nick Beck 26 November 2018
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How to Start on the Right Foot with Affiliate Marketing

How to Start on the Right Foot with Affiliate Marketing

Being a freelancer, solopreneur, entrepreneur or business owner involves a myriad of endeavors, and one of the most pressing is to diversify your income. Affiliate marketing is one of the most reliable ways to do that...

Lorraine Pavel
Lorraine Pavel 26 November 2018
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“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

“Half the money (CPG companies) spend is wasted; the trouble is…” - Why only CPG companies that adopt AI analytics will thrive?

Few CPG companies may admit that this century-old “Half the money” quote (from John Wanamaker) still depicts their marketing reality. Yet, more than 60 percent of Fortune 1000 Chief Marketing Officers cannot quantify...

Jean Littolff
Jean Littolff 26 November 2018
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