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Which Metric Should I Care More About: Traffic or Conversion?Analyzing data has become a major component of marketing strategy. Could you imagine performing marketing duties without analyzing metrics to make sure you are reaching your goals? Of course not. 

                Richard Fallah
                17 March 2016
            
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How To Build Your Own Brand At WorkYou have to carve out your personal brand at work to stay competitive and be the best you can be. Here are some thoughts about how to stand out at work for all the right reasons, and elevate the visibility and value...

                Jay Denhart-Lillard
                17 March 2016
            
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The Destructive Use of Periscope Concerns Us AllThe live streaming app Periscope helps you to run your own live online show. Anyone can get a glimpse into your life. As a user you can search for live broadcasts all over the world and see who is using the app right...

                Sofie Sandell
                17 March 2016
            
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Top 30 Social Media FailsWe have all heard of the incredible, inspirational success stories, so let’s look at when social media goes bad (insert evil laugh here!).

                Stuart Marler
                16 March 2016
            
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Don’t Just Focus On Likes - Listen.A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.

                Charlotte Chipperfield
                16 March 2016
            
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Is The Internet Making Us Narrow Minded?We don’t often think about how our use of the internet can affect the views that we hold. It may be the case that personalisation and social media are making us more narrow minded.

                Julia Deutsch
                15 March 2016
            
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Social Media Campaigns We LoveWho’s been doing a great job? What are some of our favorite campaigns? Here are three companies producing amazing results on Facebook, Pinterest and Instagram.

                Richard Fallah
                10 March 2016
            
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The Significance And Power Behind Hashtags“How the heck do I use hashtags and which ones do I use?” This is a question we get all the time. Let’s answer this question by first taking a look at the purpose of a hashtag.

                Charlotte Chipperfield
                10 March 2016
            
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FMCG Brands & Mobile – 4 Rules Of EngagementThe intensely personal nature of mobile devices requires that brands who want to get their products and in particular new products noticed, engaged with or purchased for the first time must understand the unique way...

                Stuart Sankey
                8 March 2016
            
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Why ONLY Having A Facebook Business Page Is Not Good EnoughA Facebook business page for a business alone, is just not good enough to attract new customers. Every business needs a website. Every business needs a website as well as social media and other marketing techniques to...

                Stuart Marler
                29 February 2016
            
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Video: The Fast-Track To Online Customer EngagementWith more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this...

                William Yates
                25 February 2016
            
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Why Should CEOs Use Social Media?Most CEOs are still reluctant to go social.
 
The latest Social CEO Report from Domo and CEO.com shows that, while social media use by Fortune 500 CEOs is (slowly) increasing, only a handful use platforms like...

                Damian Corbet
                24 February 2016
            
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What We Can Learn From The Growth Of SnapchatSnapchat made headlines at the end of last year when its growth rocketed throughout 2015 to more than 5 billion daily video views, closing the gap on Facebook’s 8 billion.

                Laura Stack
                24 February 2016
            
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How Do Presidential Candidates Spend $1 Billion?I came across this article recently in the National Journal written by Stephanie Stamm, and a couple of things really stood out to me. One of the biggest spend categories is “digital advertising.” The average American...

                Lachlan Brook
                19 February 2016
            
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Real World Branding: The 80% Of Your Personal Brand You're NeglectingBuilding a personal brand through social media networking is a good thing, and it’s great if you’ve already started to make progress. But if all you work on are your online profiles, then you could be missing out on...

                Jay Denhart-Lillard
                18 February 2016
            
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Instagram: Let’s Start At The Very BeginningSocial media platform Instagram plays an increasingly important role in the digital marketing strategy of many brands, supporting cross-channel campaigns and providing an extra line of communication between a business...

                Kirstie Smith
                15 February 2016
            
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Countries That Block Social MediaThe rapid growth of social media has changed the way we interact with one another. These channels have been established to allow us all (well, anyone with internet access) to share, connect, interact and collaborate...

                Julia Deutsch
                10 February 2016
            
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Keynote IIH Nordic : Why Social Media Engagement Collapsed In 2014Based on my earlier article ’The Collapse Of Social Media Engagement Model’ I’ve designed a keynote speech around the fundamental shifts in the foundations of our beloved social media platforms:

                Patrick Kitchell
                10 February 2016
            
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Bullseye: Find And Activate Your Target MarketAll the great content in the world won't get you traction if you don't have your target market defined

                Jay Denhart-Lillard
                5 February 2016
            
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Can A Bad Profile Picture Sink Your Career?We all want to shine our brightest on our social media profiles, and one secret may be to have a great picture.

                Jay Denhart-Lillard
                1 February 2016
            
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How SMEs Can Up Their Social Selling Game In 2016Here are a few top tips to help you up your social selling game in 2016:

                Ben Hollom
                29 January 2016
            
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Surefire Ways To Make Your Social Profile Stand Out, Not Blend InIt's hard to stand out in the vast ocean of social media. Here are some insights into human behavior that might help

                Jay Denhart-Lillard
                22 January 2016
            
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Why Is 'Social Media Sampling' A Win-Win Scenario?For manufacturers of FMCGs, product sampling has endured as a tried and tested method of introducing new products to customers and potential customers.

                Stuart Sankey
                20 January 2016
            
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6 Content Marketing Trends To Watch In 2016It's that time of year again when experts in the field of content marketing are casting their eye back over the developments of the past 12 months in an effort to read the signs of what might be yet to come.

                Ben Hollom
                14 January 2016
            
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Shaping Business And Customer WantsBusinesses should be aware of how they shape and manage customer wants

                Daniel Durandt
                14 January 2016
            
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