Article

Ben Hollom
Ben Hollom 29 January 2016
Categories Social Media

How SMEs Can Up Their Social Selling Game In 2016

Here are a few top tips to help you up your social selling game in 2016:

Judging from the influx in content based around the gradual growth in social selling last year, it would be unsurprising if you considered 2015 to be the year that this trend really took off.

With numerous articles emerging throughout the year, from a report by SocialMediaExaminer.com on the various studies charting the positive and growing trend in social selling, to Business2Community.com dubbing 2015 as ‘the year of B2B social selling’, it would be folly indeed for SMEs not to start the new year with a focus on strategies that can help them get the most out of this opportunity in 2016.

With a recent report on Hootsuite calling social selling ‘one of the rising stars in the sales industry’ its more important than ever to tailor your approach to the forecasted trends of the year. Here are a few top tips to help you up your social selling game in 2016:

1. Tell a story

The rise of social selling has changed the face of the sales industry. The modern social consumer is less interested in your products or services, rather they are won round by the story behind the brand. In a world where building a relationship and making connections is the name of the game, charging in guns blazing simply isn’t going to win you any fans. Or conversions. SMEs looking to up their social selling game need to work on their storytelling skills and use a variety of creative techniques (such as video, images, interactive content) to get it across.

2. User-generated content should become part of your marketing scheme

Set to become even more in demand in 2016, user-generated content can boost your brand no end. SMEs can make the most of this development by utilising social influencers and brand advocates to share your message whilst encouraging consumers to contribute content using hashtags that feed to your website, as well as promoting reviews.

3. Video streaming

If #DrummondPuddleWatch, where viewers were gripped to the live feed of a giant puddle, taught us anything it’s that real-time video updates have certainly got legs. Why not consider giving consumers a peek into what is happening in your business or utilising live video for giveaways? Take a look at some of the Periscope campaigns, such as GE’s #droneweek or Doritos live giveaways – video streaming is tipped to be the next step in the evolution of social video in 2016.

4. Maintain visibility with hashtags and keywords

With more consumers than ever searching for products and services directly from social channels such as Pinterest and Facebook, SMEs need to pay close attention to their use of hashtags and keywords in order to remain visible.

5. Provide targeted content for each stage of the buyer’s journey

An oldie but more relevant in 2016 than ever, considering the huge amounts of content that are out there. Quality must trump quantity this year so be sure to not only know your audience inside out but to publish content that matches up with different stages of the buyer’s journey. This counts for the B2B community too – a recent DemandGen study found that 82% of B2B buyers viewed five or more pieces of content during the decision-making process.

6. Be customer service superstars

A report published by management consulting firm bain.com revealed that customers who engage with companies over social media are more loyal and spend up to 40% more than other customers. To really up your social selling game it goes to follow that you must ensure your social accounts are managed efficiently to enable you to respond to queries and complaints in a timely fashion. Ensure you have a response process in place and that your profile clearly states the response time consumers can expect.

So, 2016 is set to be an exciting year in the world of social selling. Is your business ready to take advantage? Do you have any top tips to share

Original Article

Read More On Digital Doughnut

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
How digital and direct mail became best friends

How digital and direct mail became best friends

The propaganda from digital marketeers said direct mail was dead. Now they’re retreating with their tails between their legs begging to be let back in. After all, the already powerful direct mail can have even more impact when paired with digital. But how are the digital natives returning to direct mail and why?

David Amor
David Amor 26 April 2017
Read more
5 essentials of an agile content contingency plan

5 essentials of an agile content contingency plan

Theresa May’s decision to call a snap election should be a wake up call to any organisation that isn’t able to respond to unpredictable events

Miles Kendall
Miles Kendall 24 April 2017
Read more