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How To Optimize The Full Marketing Localization Process - Part I

How To Optimize The Full Marketing Localization Process - Part I

Marketing localization is a complex process with a lot of potential pitfalls and challenges. Find out how to optimize the whole process in this two-part series.

David Ost
David Ost 16 March 2017
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The values of listening to the Voice of the Customer

The values of listening to the Voice of the Customer

Having an online customer feedback tool in place is one thing. But putting it to good use and actually listening to your customers? That’s another. Unfortunately there are many instances in which online customer...

Udesh Jadnanansing
Udesh Jadnanansing 16 March 2017
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Top 10 Considerations for Choosing Social Media Management Tools

Top 10 Considerations for Choosing Social Media Management Tools

In order to choose the right social media marketing tools for your business, you should first determine your goals. Not all software has the same features or metrics, and knowing what you want to achieve will help you...

Richard Fallah
Richard Fallah 15 March 2017
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Digital's One Missing Ingredient?

Digital's One Missing Ingredient?

Harvard’s 75-year long study gives marketers something to seriously stop and think about and, it might just be the answer to digital marketing’s problems…

Kevin Adema
Kevin Adema 14 March 2017
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Snapchat Geofilters: The Coming Storm

Snapchat Geofilters: The Coming Storm

Snapchat Geofilters are about to become a whole lot more sophisticated and the opportunities to engage with countless audiences at the right time and place are endless. Here's why you should be getting excited...

Ben Fountain
Ben Fountain 10 March 2017
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Top Social Media Monitoring Tools You Should Try Out

Top Social Media Monitoring Tools You Should Try Out

Social Media holds tremendous power and there are many tools out there which are designed to help you unlock its full potential. In this article, we will discuss some of the best social media monitoring tools...

Sam Cyrus
Sam Cyrus 9 March 2017
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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

Angela Southall
Angela Southall 8 March 2017
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Customer Service and Social Media – Improve your audience relationship

Customer Service and Social Media – Improve your audience relationship

When businesses talk about social media, they usually focus on improving your brand awareness, reaching new clients, and connecting with your audience. However, they often forget very practical things businesses can...

Jan Zajac
Jan Zajac 7 March 2017
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How To Use Social Media On A Small Business Budget

How To Use Social Media On A Small Business Budget

If you’re the owner of a small business or a start-up, chances are you're running low on a marketing budget. So what should you do to spend less and get more exposure and brand awareness? Let me share some simple...

Adeel Khero
Adeel Khero 7 March 2017
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Get Your Referral Programme Moving

Get Your Referral Programme Moving

Referral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

Peter Cunningham
Peter Cunningham 6 March 2017
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A Guide to Developing Your Content Marketing Strategy

A Guide to Developing Your Content Marketing Strategy

Competition is becoming fierce and the first thing you need to do to stay ahead is to devise a solid content marketing plan. If you do not know exactly where to start, read on to get the idea on how to approach...

Oscar Waterworth
Oscar Waterworth 6 March 2017
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5 Ways Blogging Increases Your Sales Performance

5 Ways Blogging Increases Your Sales Performance

In a world where companies must compete on all fronts to get ahead, understanding how valuable your blog can be to your sales team will give you yet another advantage over your competitors.

Chris Hornak
Chris Hornak 3 March 2017
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5 Ways To Increase Brand Awareness

5 Ways To Increase Brand Awareness

You could be selling the best product in the world, nobody will buy it if they don’t know about its existence. It should be your aim to be the leader in your industry and to have your brand name engraved into your...

Dr. Sandeep Rout
Dr. Sandeep Rout 3 March 2017
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19 Blog Sites To Help Commercial Translators

19 Blog Sites To Help Commercial Translators

There are many challenges awaiting a fresh translator. A new translator needs to be aware of what to expect—what is computer assisted translation; what are CAT tools; why is networking important and what ethical...

David Ost
David Ost 1 March 2017
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Quora—and why does it matter in marketing?

Quora—and why does it matter in marketing?

Content is king… but that doesn’t really mean that’s all you need. That’s why your marketing and promotion activities shouldn’t be limited to sending newsletters and posting on Facebook. One thing you should...

Jan Zajac
Jan Zajac 28 February 2017
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Context Marketing—putting it into profitable action (Part 2 of 3)

Context Marketing—putting it into profitable action (Part 2 of 3)

I’m sure you’ve seen one of the thousands of social media feeds comparing managers to leaders. And I’m sure most people who read those posts want themselves to be in the leader category and not the manager category...

Kevin Adema
Kevin Adema 27 February 2017
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You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

Visual sitelinks display image text ads in a swipe-able carousel on mobile, similar to the image carousel feature on Facebook. You get to capture and hook more attention with sweet mobile friendly visuals.

Abdaraouf Zouai
Abdaraouf Zouai 27 February 2017
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Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key...

Sam Redding
Sam Redding 24 February 2017
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Native Advertising: A Beginner's Guide

Native Advertising: A Beginner's Guide

Native ads generate more engagement and drive more sales than traditional ads, and may be a great option to consider. Here, we cover some of the most common types of native ads and how to get started on your own...

Marina Grindle
Marina Grindle 20 February 2017
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10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
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Social Media: The How, When & Where To Post Content

Social Media: The How, When & Where To Post Content

If your company is looking into advertising on social media, you can guarantee that this will be a great way to target potential customers for free. Here are a few tips to help with your success on social media.

Neil Capstick
Neil Capstick 17 February 2017
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Happy Birthday, Facebook! - Infographic

Happy Birthday, Facebook! - Infographic

Did you celebrate Facebook’s birthday a few weeks ago (to be more precise – 4th February)? If not, you should! There are many reasons to celebrate, and we pulled them together in the form of an infographic.

Jan Zajac
Jan Zajac 17 February 2017
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A Beginner’s Guide To Growing Your Email List

A Beginner’s Guide To Growing Your Email List

Growing an audience on a platform like Facebook or Twitter is a lot like renting a space. You wouldn’t spend a lot of time and effort building something that wasn’t really yours. Your email list, however, is yours...

Olivia Dello Buono
Olivia Dello Buono 17 February 2017
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The Symbiosis Of Content Marketing And Company Culture

The Symbiosis Of Content Marketing And Company Culture

Fusing content marketing and corporate culture is easier said than done. Still want to do it? Here are a few tips on how to create a culture of content in your company without unwarranted risks or costs in the mix.

Oscar Waterworth
Oscar Waterworth 16 February 2017
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The changing (inter)face of gambling apps, post Tinder

The changing (inter)face of gambling apps, post Tinder

Last month, London based gambling app developers Bookee launched a new gambling app. Taking inspiration from Tinder’s swipe interface to create a unique swipe-to-bet app.

Paul Swaddle
Paul Swaddle 16 February 2017
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