Neil Capstick
Neil Capstick 17 February 2017
Categories Social Media

Social Media: The How, When & Where To Post Content

If your company is looking into advertising on social media, you can guarantee that this will be a great way to target potential customers for free. Here are a few tips to help with your success on social media.

Obtaining a social media presence for any company will not guarantee a large following instantly, you will need to grow by posting updates regularly with relevant and straight to the point information. If your company is looking into advertising on social media, you can guarantee that this will be a great way to target potential customers/clients for free.

Here are a few tips to help your success on social media:

Know where your audience will be

I have to say that, personally, I feel that the best way to get the maximum revenue through social media is to exploit all networks available. This way you will reach out to a larger crowd and more importantly a more varied crowd. 

Think about who your target audience are for the particular post you are going to send out.


If you are giving details on the new range of holiday homes your company offers then I’d suggest your target audience will be between 50 and 65 years old. Therefore posting to students is likely to be a little bit pointless. 

Stats show that 71% of internet users are on Facebook and out of all the social media networks this is the most popular in general but certainly the most popular for the older generations. 

If I was posting on social media to target anyone over the age of 40 I would always make sure I was posting on Facebook. If it is a slightly younger audience that you are seeking to captivate then I would suggest that you should post something unique on all social media windows. 

LinkedIn is unique in the way that it targets business professionals and is great for B2B companies. There is also an option on LinkedIn to specify who you specifically want to target, however if you do not select this, it will target everyone, which is not necessary a bad thing.

Be unique and engaging 

You can’t just generate followers and likes by posting loads and loads of content that is meaningless, irrelevant and inappropriate. You need to ensure that every post you make is an effective one that engages positively with your chosen audience. 

If you have the time and resources, be unique by posting on Instagram with a picture that somehow explains what you’re trying to offer. This is thinking outside the box and, because it’s easy to follow it will generate positive vibes, images always generate more followers and likes. 

Alternatively, posting content with a short amount of words to read can be effective and this can be accompanied by a video that educated the reader about your product. It is easier for them that reading long paragraphs, most people skim text or if it’s too long their will tend to just skip past it, hence why Twitter only allows 140 characters

You have to remember that there is so much happening on social media so people don’t want to stay in one place for a long time. You have to be engaging from the off and grab their attention. 

The best posts on social media will let the reader know the main detail from the first couple of lines, images or catchy videos. 

Maximise your chances of being seen

Once you’ve spent your time considering exactly what to write to engage with your audience effectively you now need to ensure that they are there to read it.


There are optimal posting times on every social media site that you need to be posting in. Think about the audience you want to speak to. Are they likely to be working through the week? If so then try to post something relevant to them at around the half 5 – 6 o’clock mark. 

Post relevant material about three times a day. Try to catch people before they go to work, on their lunch break and when they finish work. If you’re reaching out to a younger crowd through Instagram then you can post as late as 10pm as they are likely to check this network before sleeping. Different social media channel have different optimal posting times, to get the most out of social media, its best to do your research to find out when your target audience will be on social media and which channels their use.

To find out the best times, in general to post content on various social media channels check out this handy post on: The best times to post on social media.

Schedule your posts

Take a look at creating a Hootsuite account for your business as you can control all of your social media networks through this site. Hootsuite also allows you to schedule your posts in advance which means that you don’t need to be constantly signing onto social media and you can prepare your posts for the whole week allowing you to concentrate on other important business tasks. 

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