Article

Abdaraouf Zouai
Abdaraouf Zouai 27 February 2017

You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

Visual sitelinks display image text ads in a swipe-able carousel on mobile, similar to the image carousel feature on Facebook. You get to capture and hook more attention with sweet mobile friendly visuals.

I don’t have to remind you the importance and power of visuals in advertising and marketing. The power of visuals is in your hands, use it wisely! I love carnival rides, I’m listening...

What’s in it for Google you ask?

Visual sitelinks are available on MOBILE (emphasis on mobile intended) only for the time being. Google wants you to up your mobile friendly website game plan and keep you on your digital toes. Google police are wise, strict, but fair when it comes to spotting decent mobile experiences. They are rooting for you to dish out quality and relevant information and search results with user experience in mind. A mobile friendly experience is a happy experience for searchers, for you and for Google. It’s a win win right?

People are constantly attached to their smartphones and use it for basically everything 'all day err day.'  Just think of how you use your smartphone everyday, it comes as no surprise that you should have a mobile marketing strategy. If your website is not mobile friendly (look, navigation, performance) and you don't have a mobile marketing strategy, you will be penalised in search results. Google is a strict yet fair search mistress...

Ye ye…but what’s in it for me?

Visual frenzy! Unleash your creative beast and use product visuals to drive engagement crazy. You have the creative power to give and bring searchers exactly to what they are looking for, want to actually see and intending to purchase. What better way to do that than with visuals to catch their eyes and draw their attention. You have full creative control over what visual content searchers see, you will see better engagement and increased conversions. When it comes to mobile content...optimise, optimise, optimise!

frog.jpg

Google loves when you are attentive towards providing relevant information and user experience at the top of your mind. They will rank you higher. We live in a visual advertising world that is surrounded by visual stimulation.  The old saying that an image is worth a thousand words…well, you can’t even fit a thousand words in your text ad! (nor should you). With visuals you can enhance ad performance, click through rates and conversion rates.

Whatever your strategy is for putting out your content, keep mobile content consumption in mind and how you can use mobile to digitally, authentically and humanly connect with your audience, provide them with awesome experiences and tell your brand story.

I’m interested…but will this work for me?

Some things are just better conveyed in images. Designers, fashion retailers, travel, jewellery, food…you catch my drift here?

Google is still measuring the impact, but you can bet your Google Adwords $$$ that performance will depend on image quality, text description and relevance and signals say performance is related the keywords/product your image is related with (whether a user finds an image of your product helpful). 

Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, helps companies like Amazon, NBC, HP and Viacom grow their revenue. Called a top influencer on the web by The Wall Street Journal and one of the top 10 marketers by Forbes, he says marketers must understand how and why mobile content matters, and how to create content that mobile readers will love. Check out his guide to How to Write Content That Engages Mobile Readers.

See you at the Google carnival rides….

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more