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The Latest Video Marketing Trends that every Marketer Needs to Know

The Latest Video Marketing Trends that every Marketer Needs to Know

Video has become so prolific that 100 million hours of video content is watched on Facebook every single day and 10 billion videos are watched on Snapchat. But a growing proportion of this can be attributed to video...

Parham Azimi
Parham Azimi 23 April 2018
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Why F1 needs to fast-track its fan base

Why F1 needs to fast-track its fan base

The new F1 season has only just started but there are more questions about the health of the sport than positive comments about yet another round of changes. Each Formula One race can have up to 300,000 fans attending...

Nik Harta
Nik Harta 16 April 2018
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18 Effective Ways to Grow Your Business with Facebook

18 Effective Ways to Grow Your Business with Facebook

With over 2.13 billion active monthly users worldwide, Facebook remains the most popular social media platform year after year. And while the beginning of 2018 has seen the network’s trust put into question amid...

Courtney Baird-Lew
Courtney Baird-Lew 13 April 2018
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Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile-Text Message Marketing via Loyalty Rewards Program and Millennials

Mobile marketing used in conjunction with a loyalty rewards program is the most effective marketing tactic used by some of the biggest corporations in the world. Hence the reason a lot of small businesses are jumping...

Angelo Zammit
Angelo Zammit 13 April 2018
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3 Best Free Apps to Position Growth For Startups

3 Best Free Apps to Position Growth For Startups

Different apps can be used for different purposes, and for some businesses, both cost and quality are substantial issues.

Feng Chang
Feng Chang 11 April 2018
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Should brands bring video production in-house?

Should brands bring video production in-house?

If you're currently working in marketing for any large firm then you will no doubt by now have been involved in some way in the production of digital video content for your brand.

Stuart Stubbs
Stuart Stubbs 9 April 2018
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Why an Advertising Agency is important for Business Growth?

Why an Advertising Agency is important for Business Growth?

Every business owner understands that marketing and advertising are crucial to the success and growth of their company. But how can an Advertising Agency help you? Do you know where to start? What if they aren’t...

prachi more
prachi more 4 April 2018
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Brands and social media platforms are reassessing their relationship

Brands and social media platforms are reassessing their relationship

What does that mean for content? As social media networks de-prioritise content from brands, and brand themselves re-evaluate their relationships with the big social players, what does the future look like when it...

Trevor Evans
Trevor Evans 3 April 2018
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Social Media is Marketing Not Sales

Social Media is Marketing Not Sales

99% of small business owners still have no clue as to the true purpose or intent of social media marketing. In this article I will give a short breakdown or understanding between the difference of sales and marketing...

Angelo Zammit
Angelo Zammit 3 April 2018
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Impulse Buying: What Makes The Customer Bite The Bait?

Impulse Buying: What Makes The Customer Bite The Bait?

Impulse buying is a marketing tactic corporations have been using for decades. It is amazing that placement of certain items can entice a customer to buy of impulse.

Angelo Zammit
Angelo Zammit 30 March 2018
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Integrating User-generated Content in Digital Marketing

Integrating User-generated Content in Digital Marketing

In recent years, a growing number of brands have learned to adopt user-generated content or UGC in their digital marketing strategy. How can today’s businesses make the most out of this new breed of marketing...

Steve Boccone
Steve Boccone 28 March 2018
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Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

Refuel 2018 Digital Transformations With Artificial Intelligence (AI), Internet of Things (IoT), and Business Intelligence (BI)

...This gained momentum is not going to slow down anytime soon! We are no longer merely sharing the road with self-driving cars or having a robotic vacuum clean our floors. Augmented technology has quickly changed our...

Kristen Curths
Kristen Curths 26 March 2018
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20 Inspiring Digital Marketing Experts That You Need to Know

20 Inspiring Digital Marketing Experts That You Need to Know

Globally inspiring and internationally-based, these are the marketers who continue to push the envelope for brands and businesses everywhere:

Courtney Baird-Lew
Courtney Baird-Lew 21 March 2018
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The long, slow, carefully-managed death of satellite TV

The long, slow, carefully-managed death of satellite TV

Three decades after it first launched in the UK, is the writing - like the dishes it depends on - finally on the wall for satellite broadcasting? In January, Sky CEO Jeremy Darroch said the company would launch a dish...

Dror Ginzberg
Dror Ginzberg 20 March 2018
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LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

LinkedIn and Microsoft - What Will This Mean for the Digital Landscape

In a swift and decisive move, Microsoft purchased LinkedIn in late 2016 for $26.2 billion. Although few people doubt the usefulness and importance of LinkedIn in the modern economy, many people were puzzled by...

Faizan Syed
Faizan Syed 20 March 2018
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Machine Learning Explained: Understanding Supervised, Unsupervised & Reinforcement Learning

Machine Learning Explained: Understanding Supervised, Unsupervised & Reinforcement Learning

Machine Learning is guiding Artificial Intelligence capabilities. Image Classification, Recommendation Systems, and AI in Gaming, are popular uses of Machine Learning capabilities in our everyday lives. Find out the...

Ronald van Loon
Ronald van Loon 16 March 2018
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Facebook’s Trip Consideration Objective: What You Need To Know

Facebook’s Trip Consideration Objective: What You Need To Know

This week Facebook announced that its ad platform will now offer an optimisation option called Trip Consideration, which will target users who are in the early stages of considering a trip. The option rolls out as...

Declan Kennedy
Declan Kennedy 15 March 2018
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When it Comes to B2B Events: Avoid the Measurement Trap

When it Comes to B2B Events: Avoid the Measurement Trap

When it comes to the analysis of B2B events, there seem to be two strands of narrative around event marketing for larger B2B brands. One story seems to indicate B2B brands love events, while the other believes they...

Katherine Sheen
Katherine Sheen 15 March 2018
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Five top lessons to learn from competitors

Five top lessons to learn from competitors

Although you will always have a competitor, you can also learn so much from these organisations. Here are five great lessons:

Tom Chapman
Tom Chapman 14 March 2018
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How starting a fight on LinkedIn could boost your engagement

How starting a fight on LinkedIn could boost your engagement

Why are influencers so aggressive these days? They're not out for blood, they're out for clicks, and you should be too. Draw traffic to your business with these tactics from users whose post engagement is...

Julia Cook
Julia Cook 14 March 2018
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The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

The Facebook Algorithm Change - How Your Loyal Customers Can Turn It Into An Opportunity

Earlier this year, Facebook announced major changes to its algorithm. Many commentators predicted mayhem for brand advertisers, and indeed the changes have already claimed their first victims. However, savvy marketers...

Angela Southall
Angela Southall 13 March 2018
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Email Marketing Strategy: How To Improve With User Generated Content

Email Marketing Strategy: How To Improve With User Generated Content

Ever get the sneaking suspicion that you could be squeezing more out of your email marketing strategy? You’re not alone.

Luisana Cartay
Luisana Cartay 12 March 2018
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Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!

Instagram Analysis: Our Expectations Of Engagement Rates Are Too High!

In 2017 people became obsessed with Instagram analysis and the level of engagement that you could achieve through the app. All we could hear were constant comparisons between Facebook and the young pretender...

Luisana Cartay
Luisana Cartay 9 March 2018
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Meet the Influencer: Elizabeth Knights Ward.

Meet the Influencer: Elizabeth Knights Ward.

Those marketers who refuse to recognise the sheer potential that social media has to engage customers are going to lose out in 2018. Platforms such as Twitter, Facebook and Instagram allow customers to connect...

adam enguell
adam enguell 8 March 2018
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11 Things to Consider When Working with Social Media Influencers

11 Things to Consider When Working with Social Media Influencers

Over the past few years, influencer marketing has become an integral part of any (and all) social media campaigns. Brand advocates and niche promoters, influencers are individuals with successful social media accounts...

Courtney Baird-Lew
Courtney Baird-Lew 7 March 2018
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