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Is Keyword Research Really Important?

Is Keyword Research Really Important?

Think of the first thing you do when you’re looking for new information. I’m sure pulling out your laptop or smartphone and going to ‘Google’ immediately came to mind (unless you’re more of a Bing kinda guy/gal).

Cassandra Leonard
Cassandra Leonard 19 July 2016
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7 Important Qualities of Outsourced Content Writing

7 Important Qualities of Outsourced Content Writing

We asked the inbound marketing community what was most important to them when outsourcing content writing and here's what we found.

Chris Hornak
Chris Hornak 18 July 2016
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Businesses Need To Understand How PR Has Evolved

Businesses Need To Understand How PR Has Evolved

This blog looks at how PR has evolved and how it’s now an integral and important part of SEO and should be developed to support that practice. The piece explains how SEO works and how businesses should use content...

Andy Brown
Andy Brown 12 July 2016
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What is a Heading 1 - Part Two

What is a Heading 1 - Part Two

Following on from last week’s blog What is a H1 which covered how to create good headings in a piece of content, here we have part two which goes into a little more detail on why we need to optimise Heading tags and...

Phil Ringguth
Phil Ringguth 11 July 2016
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Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Why Influence Marketing Is No Longer in the Hands of Celebrity Endorsements

Celebrities endorsing products and services that have no realistic connection and losing out to social media stars - Influencer Marketing in here to stay

Brad Chuck
Brad Chuck 7 July 2016
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5 Easy Ways to Boost PPC Landing Page Conversions

5 Easy Ways to Boost PPC Landing Page Conversions

Fighting to increase your landing page conversion? You’re not alone. Only 22% of businesses are satisfied with their landing page conversion rates. In the PPC world, marketers obsess over click-through-rate (CTR...

Sam Choi
Sam Choi 6 July 2016
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What Are Heading Tags And Why Do They Help You Rank In Google?

What Are Heading Tags And Why Do They Help You Rank In Google?

So you’ve written a great piece of content and are ready to publish it on your site, but there may be something you’re missing. Something that will help break-up the content on the page and help Google read it. Have...

Phil Ringguth
Phil Ringguth 4 July 2016
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The Top 6 Keyword Research Tools

The Top 6 Keyword Research Tools

As marketers, we thrive on data that steers us in the right direction and drives results. To expand upon that statement, think about marketing as such: the holy grail of our efforts is yielding the maximum amount of...

Shelby Catalano
Shelby Catalano 4 July 2016
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7 Important Points for Ultimate Branding

7 Important Points for Ultimate Branding

Before we talk about the different techniques of branding, let us first get acquainted with the word “Branding”. Branding basically means building your reputation and increasing visibility in your industry.

Niti Sonchhatra
Niti Sonchhatra 1 July 2016
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Rate Of Sale Reviews – How To Avoid Death By Delisting

Rate Of Sale Reviews – How To Avoid Death By Delisting

Losing a listing at a large retailer can be the kiss of death for a brand yet, for some, this will be the inevitable outcome of Rate of Sale reviews. Brands seeking a boost to ensure they retain their listing now have...

Stuart Sankey
Stuart Sankey 28 June 2016
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The Most Promising Marketing Strategies

The Most Promising Marketing Strategies

Marketing as a word is getting redefined in the 21st century as people are coming up with new ways to promote their product and increase sales. In order to have a successful marketing strategy, you need to make a...

Tom Jager
Tom Jager 27 June 2016
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6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

6 Struggles Only Digital Marketers Would Know #TheStruggleIsReal

Digital Marketing is a new fast evolving profession, it requires marketers to be an expert in a range of things. After working as a specialist for several years, here’re the 6 struggles I'd would like to share...

Winnie Chan
Winnie Chan 22 June 2016
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10 Common Phrases in Viral Headlines

10 Common Phrases in Viral Headlines

Ever wondered what is the secret sauce that makes some content go viral while other content is simply left behind to be forever lost on page 4 of Google? You’re not alone – finding out the secret ingredients that...

Sophia Skinbjerg
Sophia Skinbjerg 21 June 2016
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Infographic: Content Marketing Football Club – Who Would Make Your Team?

Infographic: Content Marketing Football Club – Who Would Make Your Team?

With the Euro 2016 championship hotting up, and the Copa America entering its final stages, MAGNAFI has assembled the finest players for the Content Marketing Football Club. Which players would make it into your...

Eleanor Leonne Bennett Dip DigM
Eleanor Leonne Bennett Dip DigM 15 June 2016
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Basic SEO Tips for New Digital Marketers

Basic SEO Tips for New Digital Marketers

If you are considering the pursuit of a career in digital marketing or want to become a full-stack marketer than knowledge of SEO can help you get the right job.

Irfan Qureshi
Irfan Qureshi 9 June 2016
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Jobs That Will Disappear in 5 Years

Jobs That Will Disappear in 5 Years

The Fourth Industrial Revolution is abruptly changing all business models, this disruption brings both great challenges and fantastic opportunities. Employment will suffer the biggest changes in a shorter time frame...

Manuel Yanez
Manuel Yanez 9 June 2016
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The Influential Role Of Aggregators In Converting Online Energy Customers

The Influential Role Of Aggregators In Converting Online Energy Customers

In our latest wave of research into the energy market, we have seen some interesting trends in how ‘in-market’ customers are researching and choosing their energy supplier.

Suzy Coulson
Suzy Coulson 8 June 2016
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How to Add Visually-Stunning Effects to your Website?

How to Add Visually-Stunning Effects to your Website?

Dogs have smell as their primary sense, bats have hearing and we, humans, have vision. That’s the reason why we are affected so much by what we see. Our brains have separate region dedicated to vision that enables us...

Yasmine Assif
Yasmine Assif 7 June 2016
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How to Get Multiple Web Pages into Google Top 10

How to Get Multiple Web Pages into Google Top 10

This is the fourth article I wrote for Digital Doughnut about how you can rank higher with Google Search Rankings. I share my secrets of how I obtained Google Top 10 in all four of these articles.

Steven Rich, MBA
Steven Rich, MBA 7 June 2016
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Powerful Tools Don’t Compensate for Weak Thinking

Powerful Tools Don’t Compensate for Weak Thinking

It is staggering how many cool things we can do in marketing today that a few years ago would have been a dream. But between the data or tools and the acting upon them stands something that is still very human and...

Renzo Rizzo
Renzo Rizzo 6 June 2016
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Selling Is The Other Half!

Selling Is The Other Half!

The Beginning - I began to develop my web design business in 2009. What a learning curve that was!

David Caudwell
David Caudwell 6 June 2016
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Ad-block in 2016: What does the latest Pagefair Ad-blocking Report Mean for Marketers?

Ad-block in 2016: What does the latest Pagefair Ad-blocking Report Mean for Marketers?

Pagefair have released annual reports on the rise of ad-blocking since 2013, charting Ad-block’s evolution from tinfoil-hat-wearer’s companion into the mainstream “threat” to publisher revenue models that we all know...

Charlotte Mcmurray
Charlotte Mcmurray 6 June 2016
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How To Convince Your Boss You Need An SEO Strategy

How To Convince Your Boss You Need An SEO Strategy

5 simple steps that will help you convince your boss you need an SEO strategy, or at least get the conversation going:

Tina Griffiths
Tina Griffiths 3 June 2016
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Before Your next Marketing Campaign: What Is Google URL Builder?

Before Your next Marketing Campaign: What Is Google URL Builder?

Thinking of paying for advertising or running an email marketing campaign. We take a look at what is Google URL Builder and why you should use it.

Jason Sammon
Jason Sammon 3 June 2016
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Most Important SEO Trends of 2016

Most Important SEO Trends of 2016

SEO is hard work and the rewards are slow to come by. It is also an industry dictated by our Google Overlords. It is therefore crucial to be in the know about the changes Google introduces to its search algorithm and...

Michael Georgiou
Michael Georgiou 3 June 2016
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