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How To Land A Killer Speaking Gig

How To Land A Killer Speaking Gig

Public speaking can grow your personal brand, influence, and even your business. But is there a recipe to land public speaking gigs in your industry?

Jay Denhart-Lillard
Jay Denhart-Lillard 29 April 2016
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App Updates: What Do They Mean For Your Business?

App Updates: What Do They Mean For Your Business?

Chances are, your app store has never seen more updates than it has in the past few months. Social media platforms are continuing to rapidly transform, and the best part is, they’re putting businesses in the forefront.

Cassandra Leonard
Cassandra Leonard 29 April 2016
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The Most Preferred Payments - PayPal Joins the Big Three

The Most Preferred Payments - PayPal Joins the Big Three

Connexity reveals consumers preferred online payment methods.

Lisa Luu
Lisa Luu 27 April 2016
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Traditional Health Insurance Brands Offer A Stronger Online Customer Experience Than Digital Disruptors

Traditional Health Insurance Brands Offer A Stronger Online Customer Experience Than Digital Disruptors

“Based on this [health insurance] website – I think I would give up before finding what I was looking for.” – research participant. This quote was captured in 2015 when Global Reviews interviewed over 1700 ‘in market’...

Suzy Coulson
Suzy Coulson 27 April 2016
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How 10 Innovative Companies Are Using Periscope To Drive Engagement

How 10 Innovative Companies Are Using Periscope To Drive Engagement

Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. Periscope is up against...

Sujan Patel
Sujan Patel 26 April 2016
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China Digital Strategy For The SME (Part 2)

China Digital Strategy For The SME (Part 2)

For western organizations, there is no direct route to a profitable destination in the China market. Marketing in China, as anywhere else, is increasingly digital, so the route must be found on the Chinese Internet.

Ernie Diaz
Ernie Diaz 25 April 2016
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Which Touch Points Do Marketers Rate As Central To The Customer Experience?

Which Touch Points Do Marketers Rate As Central To The Customer Experience?

The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to...

Larisa Bedgood
Larisa Bedgood 22 April 2016
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We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your Brand

We Have to Talk: There Is No Substitute for Talking to Your B2B Customers about Your Brand

Your brand is built on relationships with customers and prospects; it’s built on the emotional connections you’ve been able to make over the years; it’s built by nuance, authenticity and a range other qualitative...

jonathan paisner
jonathan paisner 21 April 2016
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Twitter Trends UK March 2016 – Supporting People With Hashtags

Twitter Trends UK March 2016 – Supporting People With Hashtags

Sotrender is happy to present the 6th edition of Twitter Trends UK – the first comprehensive report on the Twitter industry in the United Kingdom. We analysed reach, engagement, customer service, and content on...

Jan Zajac
Jan Zajac 21 April 2016
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Fanpage Trends UK March 2016 – Sports And Politics On Top

Fanpage Trends UK March 2016 – Sports And Politics On Top

Sotrender is happy to present the 8th edition of Fanpage Trends UK – the first report analysing brand communication on Facebook in the UK. We analysed reach, engagement, customer service, and content on Facebook in 11...

Jan Zajac
Jan Zajac 21 April 2016
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Life Insurance: Which Providers Offer The Best Online Customer Experience?

Life Insurance: Which Providers Offer The Best Online Customer Experience?

In Q2 and Q4 of 2015, Global Reviews ran their Digital Sales Effectiveness benchmark across three banks, three general insurers and three exclusively life insurers in the UK. The benchmark looked at which brand...

Suzy Coulson
Suzy Coulson 20 April 2016
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Influencer Outreach Vs. Brand Advocacy: How To Divide Your Investment

Influencer Outreach Vs. Brand Advocacy: How To Divide Your Investment

Influencers aren’t the only people that can be entrusted to promote your brand. Brand advocates can be pretty powerful too.

Sujan Patel
Sujan Patel 19 April 2016
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How To Personalize The Retail Experience With Data

How To Personalize The Retail Experience With Data

Being present across a myriad of channels is no longer enough to entice consumers who expect more from brands. Consumers want and demand personalized communications if they are to give up their hard-earned dollars.

Larisa Bedgood
Larisa Bedgood 19 April 2016
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How to Behave in a Brainstorm

How to Behave in a Brainstorm

Brainstorms can be very tense when managed incorrectly. Will looks at the way our behaviour can affect the success of creative meetings and offers up some quick tips.

Nathan Jones
Nathan Jones 15 April 2016
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Millennial Myth

Millennial Myth

Thinking everyone born between 1988 and 2000 fits in the same cluster is a very costly mistake do the job, research, learn about your target audience not just millennial it

Manuel Yanez
Manuel Yanez 13 April 2016
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Building Your Internet Empire with Google Keywords as the Foundation

Building Your Internet Empire with Google Keywords as the Foundation

Keyword research should be the base of your starting point on your journey into internet marketing. Proper Keyword and Product research is exactly what separates the successful affiliate marketers from the not quite...

Deon Christie
Deon Christie 12 April 2016
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Reinventing the Buyer Journey to Drive Sales

Reinventing the Buyer Journey to Drive Sales

Even the best sales person can't drive more sales if you don't understand your buyer needs and build a process to provide the right information at the right time. Acquiring new customers is based on helping...

Darcy Bevelacqua
Darcy Bevelacqua 12 April 2016
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67 Things You Didn’t Know About Your Favorite Social Media Platforms

67 Things You Didn’t Know About Your Favorite Social Media Platforms

This post is our yet another attempt to build the big daddy of all listicles. If you have ever felt social media is funny or weird, and a lot of your social marketing results (or efforts) don’t make sense, this fact...

Dipti Parmar
Dipti Parmar 12 April 2016
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How to use Social Media Listening Tools to Understand your Audience

How to use Social Media Listening Tools to Understand your Audience

The most important element of a successful conversation is listening to what the other person is saying - find out how social media listening tools can help you with this.

Stephanie Mulrooney
Stephanie Mulrooney 11 April 2016
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Digital Transformation in India: Better late than never?

Digital Transformation in India: Better late than never?

Digital transformation is the development and implementation of strategies that help captivate and engage digital customers. Question is – in a country where less than 2 companies out of 5 have taken their business...

Prachi Tyagi
Prachi Tyagi 11 April 2016
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Big Brand Lessons: The Client Journey

Big Brand Lessons: The Client Journey

I believe that those firms that get to grips with the importance of the client journey will be the ones to reap the biggest rewards – but what can other businesses learn from the big brands of the world?

Susan Pettit
Susan Pettit 11 April 2016
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In health is the notion of "Trust" as important as a good User Experience? A new study offers the stunning truth.

In health is the notion of "Trust" as important as a good User Experience? A new study offers the stunning truth.

Summary: one new study by Makovsky/Kelton delves into the latest trends of on-line behaviour and the issue of trust among key audiences and healthcare. The results seem to indicate that a good User...

Alfred O'Neill
Alfred O'Neill 11 April 2016
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Top Email Marketing Growth Hacks For 2016

Top Email Marketing Growth Hacks For 2016

This year, digital marketers will be incorporating more email marketing schemes into their marketing campaigns. I have heard lots of noise recently about how email marketing is a dying tactic. I have plenty of clients...

Matt Janaway
Matt Janaway 11 April 2016
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Work and Advertising – Did Marx Foresee This

Work and Advertising – Did Marx Foresee This

Karl Marx’s theories are back in fashion. Many talk about the failure of capitalism and more recently the failure of markets. If you don’t see the problem inherent in the fact that 62 people have the same wealth as...

Andrew Barnes
Andrew Barnes 8 April 2016
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M2M & IoT Protocols: An Introduction

M2M & IoT Protocols: An Introduction

M2M and IoT are taking the world by storm. The things around us are becoming smarter, intelligent, seamlessly connected and interacting with each other. However, the real question is what language or protocol will all...

Shanmugasundaram M
Shanmugasundaram M 8 April 2016
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