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One Social Ad for Success

One Social Ad for Success

You keep doing it. But is it working?

Demetris Stefani
Demetris Stefani 17 October 2016
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5 Powerful Tips on How to Grow your Business

5 Powerful Tips on How to Grow your Business

When you first started off in business you probably did a lot of research. You may have searched for help from business advisers, read information from books or magazines and of course the internet. Needless to say as...

Neil Capstick
Neil Capstick 12 October 2016
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Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest, in particular, finds itself in a unique spot. According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

Dipti Parmar
Dipti Parmar 12 October 2016
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Branding by the People

Branding by the People

How well is your brand performing? Explore your business and the method of analyzing the efficacy of your brand by asking the opinion of those who matter most, your potential customer. Getting feedback from customers...

Ray Beharry
Ray Beharry 6 October 2016
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What Does Content Mean To Your Business?

What Does Content Mean To Your Business?

Every marketer has known content is king for an eternity now, but are they treating it like a king or only giving it enough budget for a plastic crown and a machine-washable velour cloak?

Matt Bowell
Matt Bowell 27 September 2016
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Connecting Social Media & Lead Generation

Connecting Social Media & Lead Generation

Social media is much more than just a way to grow your brand and connect with your current customers. When done correctly, you can actually use sites like Facebook, Twitter, LinkedIn and Instagram to generate real...

Faizan Syed
Faizan Syed 26 September 2016
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Reaching the Mobile Tipping Point: 48% of Organizations Do Not Have a Mobile Strategy in Place

Reaching the Mobile Tipping Point: 48% of Organizations Do Not Have a Mobile Strategy in Place

In this age of mobile connectivity, marketers are fully aware that they must think mobile or get left behind. While this has been an increasing focus for some time now, many marketers are not prepared.

Larisa Bedgood
Larisa Bedgood 26 September 2016
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The Olympics Lights Up Social Media - Twitter Trends UK August 2016

The Olympics Lights Up Social Media - Twitter Trends UK August 2016

With the Olympics running from the 5th of August to the 21st, it’s no surprise that it was the most popular hashtag through-out the month. Unfortunately, many brands and athletes couldn’t take advantage of the olympic...

Jan Zajac
Jan Zajac 22 September 2016
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12 Must-Know Stats From The State Of Inbound 2016 Report

12 Must-Know Stats From The State Of Inbound 2016 Report

Have you ever read a company blog, been on a landing page for an eBook, or clicked a link in an email? Then inbound has [metaphorically] made contact in your life. These are just a few parts that make up the entirety...

Shelby Catalano
Shelby Catalano 20 September 2016
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Using Emojis in Subject Lines – Is It Smart or Stupid?

Using Emojis in Subject Lines – Is It Smart or Stupid?

Over the summer some really interesting research came out about the effectiveness of emojis. Now for someone that ❤️ using emojis 👈 👉 and center, I’m all for learning more about what other...

Sophia Skinbjerg
Sophia Skinbjerg 19 September 2016
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Why You Should Be Super Excited about TFM 2016

Why You Should Be Super Excited about TFM 2016

200 speakers. 15 theatres. 100's of martech exhibitors. All free. TFM is delivering a super-charged show to match the pace of change in this exciting (yet daunting) time of marketing. With the dawn of smart...

Simran Bhogal
Simran Bhogal 15 September 2016
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Capturing Tacit Knowledge through Employee Engagement and Managed Socialization

Capturing Tacit Knowledge through Employee Engagement and Managed Socialization

The today's economy, knowledge plays a significant role in achieving competitive knowledge - but not all knowledge is easy to capture. Using traditional knowledge management tools fail to capture the tacit...

Anita Theis
Anita Theis 15 September 2016
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7 User Experience Quick-wins to Improve Your Website

7 User Experience Quick-wins to Improve Your Website

As a digital marketer you are constantly working on the optimisation of your website. By means of web statistics you want to gain insight on how many and where visitors leave the site. The statistics do not always...

Udesh Jadnanansing
Udesh Jadnanansing 13 September 2016
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Olympians Legacy - Using Social Media Insight to Sustain Success

Olympians Legacy - Using Social Media Insight to Sustain Success

As the sun sets on the Rio Olympics there is a sense of a job well done as Team GB comes home with a record haul of 67 medals. For the athletes, this was at least four years in the making and let’s not overlook the...

Nik Harta
Nik Harta 12 September 2016
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Key Strategies To Wow Your Customers With A Winning Customer Experience

Key Strategies To Wow Your Customers With A Winning Customer Experience

Consumers are willing to pay more for highly personalized experiences, and for those companies who are delivering, research shows they typically grow at double the rate of their competitors.

Larisa Bedgood
Larisa Bedgood 9 September 2016
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What's the Future of Mobile Commerce?

What's the Future of Mobile Commerce?

Data is vital! Words can be very effective, but it’s just when they are supported by numbers that they become really powerful. What is the future of Mobile Commerce? Let's have a look at some data!

Laura Cerone
Laura Cerone 7 September 2016
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Preferred support methods when customers encounter problems online - Web chat? FAQ? Go elsewhere?

Preferred support methods when customers encounter problems online - Web chat? FAQ? Go elsewhere?

Brands need to be aware of the research habits of their consumers and tailor each area of their website accordingly. The alternative is losing these prospective customers to someone else when they give up on a site...

Suzy Coulson
Suzy Coulson 2 September 2016
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The Choice of Color Is Subjective... Or Is It?

The Choice of Color Is Subjective... Or Is It?

When a business chooses a color for its logo and branding, is it merely subjective? Or does more thought go into the selection? You might be surprised to find there's a whole school of psychology surrounding color...

Darcy Grabenstein
Darcy Grabenstein 2 September 2016
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Email Marketing: Most Effective (and easiest) Lead Gen Tactic

Email Marketing: Most Effective (and easiest) Lead Gen Tactic

No matter how many new channels, tools or gadgets are thrown to marketers, it seems that email marketing prevails as the most effective and the easiest to execute according to the latest study from Ascend2.

Sophia Skinbjerg
Sophia Skinbjerg 2 September 2016
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When Is It A Good Idea To Outsource Marketing?

When Is It A Good Idea To Outsource Marketing?

Contemplating outsourcing your next marketing project? Here are 4 scenarios when you should consider bringing in 3rd party help.

Stacey Danheiser
Stacey Danheiser 26 August 2016
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Machine Learning Becomes Mainstream: How To Increase Your Competitive Advantage

Machine Learning Becomes Mainstream: How To Increase Your Competitive Advantage

Predictive data analytics and machine learning are becoming necessities for businesses that wish to succeed in today’s market. The right machine learning strategy can put your business ahead of the competition, reduce...

Ronald van Loon
Ronald van Loon 22 August 2016
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How to Use Real-time Data to Boost Your Brand's Social Media Game

How to Use Real-time Data to Boost Your Brand's Social Media Game

Today, social apps are undeniably a part of the customer journey, and marketers who don’t cater to mobile users are leaving money on the table. But to get a pulse on consumers, it isn’t enough to wander through the...

Ray Beharry
Ray Beharry 18 August 2016
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Rio 2016 – Athletes And Unofficial Sponsors Can’t Beat Rule 40

Rio 2016 – Athletes And Unofficial Sponsors Can’t Beat Rule 40

As our analysis discovers, Rule 40 has been very effective at preventing brands and athletes from marketing on social media.

Jan Zajac
Jan Zajac 18 August 2016
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The State Of Social Media In 2016

The State Of Social Media In 2016

Social media will always keep us on our toes. We kind of like it that way, although it can be frustrating for brands. Just as you think you’ve got it pinned down, the goalposts are moved, requiring you to adapt your...

Ben Hollom
Ben Hollom 16 August 2016
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How Can You Future Proof Your Digital Knowledge?

How Can You Future Proof Your Digital Knowledge?

I’ve pulled together a number of actionable tips for you to make sure you can keep up with the latest digital marketing conversation topics and wow your dinner guests with your acronym knowledge.

Julia Deutsch
Julia Deutsch 10 August 2016
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