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5 Transformational Impacts of ICM for Retail

5 Transformational Impacts of ICM for Retail

We’re used to referring to technological laggards as ‘dinosaurs’ but that term is even more appropriate today. The arrival worldwide of the COVID-19 pandemic was our metaphorical asteroid. It landed among us with...

Lucy Campbell-Woodward
Lucy Campbell-Woodward 22 March 2021
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What is Retailtainment and How can it Help your Business?

What is Retailtainment and How can it Help your Business?

Retailtainment describes when entertainment is used as a retail marketing channel and tactic. The term was coined over 20 years ago by sociologist, George Ritzer, to describe the growing trend of “entertaining...

Warren Richmond
Warren Richmond 19 March 2021
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A Guide to Influencer Marketing

A Guide to Influencer Marketing

Influencer marketing is a strategy that identifies people who have a strong influence on a brand's industry or target audience, but where can a business start with Influencers?

Brad Chuck
Brad Chuck 18 March 2021
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AI is Transforming Business - Explained

AI is Transforming Business - Explained

What is artificial intelligence (AI)? Artificial intelligence is a broad and extensive branch of computer science that puts emphasis on the development of intelligent machines that can work and respond like humans...

Alice Jackson
Alice Jackson 18 March 2021
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The Importance of Neurocreativity for Brands

The Importance of Neurocreativity for Brands

A picture tells a thousand words, but what if your picture’s message is lost in translation? Saddington Baynes Head of Insights Callum Gould talks about the importance of measuring emotions in campaigns and how to do it.

Callum Gould
Callum Gould 17 March 2021
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Time to Meet the Top 5 Web Development Trends in 2021 - Let’s Become Proficient in Your Career

Time to Meet the Top 5 Web Development Trends in 2021 - Let’s Become Proficient in Your Career

“Branding is what people say about you especially when you are not in the room” - Truly said, Jeff Bezos. And nothing works wonders in the least amount of time than having a strong online presence.

Nirmal Solanki
Nirmal Solanki 12 March 2021
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A Marketing Guide to Social Listening

A Marketing Guide to Social Listening

In marketing, listening and monitoring has become an essential way of discovering the true feedback of your brand, your business service and your people.

Brad Chuck
Brad Chuck 9 March 2021
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How to Integrate Machine Learning in Mobile App Development

How to Integrate Machine Learning in Mobile App Development

When a machine seems to understand the user and make a choice for them or make a decision on its own; it is a machine learning algorithm functioning in the background. Let us analyze how these can be included within...

Manish Rawat
Manish Rawat 9 March 2021
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6 Steps to Secure Your Online Business

6 Steps to Secure Your Online Business

The internet was helping businesses long before Covid-19 struck. Since the pandemic began, it has played a vital role in keeping businesses running. Your company website can, however, be a major source of...

Luke Watts
Luke Watts 8 March 2021
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How Does My Hosting Provider Affect Site Speed?

How Does My Hosting Provider Affect Site Speed?

You may have heard it before, but it’s worth repeating – not all web hosts are created equal. If you are dealing with slow page loading speeds, it may not have anything to do with your web design. You can spend hours...

Edwin Deponte
Edwin Deponte 5 March 2021
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5 AI-Based Tools that will Change Digital Marketing

5 AI-Based Tools that will Change Digital Marketing

If you are a digital marketing agency owner or a business owner, who wants to stay ahead of the curve with their in-house and client-side marketing, it is compulsory to know the best AI-based tools that will help you...

Nara N
Nara N 4 March 2021
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7 Top Outsourcing Trends in 2021 [Infographic]

7 Top Outsourcing Trends in 2021 [Infographic]

The pandemic has affected a lot of industries. A lot needs to be changed for our world to adapt - lockdowns, closure of non-essentials establishments, remote working, and many more. With all that's happening, how...

Adrian Agawin
Adrian Agawin 3 March 2021
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Why 2021 is the Year to Become an ‘Experiment Business’

Why 2021 is the Year to Become an ‘Experiment Business’

Finding ‘hidden’ revenues is something all businesses could do with this year. And one way to achieve this can be through growth experimentation. So why is 2021 the year to become an ‘Experiment Business’?

Kirsty Hunt
Kirsty Hunt 3 March 2021
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7 Reasons Why a Dedicated Server Hosting is Best for Online Business

7 Reasons Why a Dedicated Server Hosting is Best for Online Business

Whether it's something you read on a Shopify blog or heard from successful online entrepreneurs, it pays to get to learn more about dedicated server hosting and its benefit to your online business.

Jody Edgar
Jody Edgar 2 March 2021
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unPredictions, Part 1: Retail Marketing Priorities for 2021

unPredictions, Part 1: Retail Marketing Priorities for 2021

2020 has seen an unprecedented evolution for marketers, with five years of ecommerce growth occurring in less than twelve months. January is always oversaturated with prediction content, but this year it feels...

Sara Richter
Sara Richter 1 March 2021
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Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

Higher Promotional Returns are Available to Retailers that Can Automate Management and Execution Across Channels

In 2020, Covid-19 forced many retailers to pursue promotional and loyalty programme activity using luck rather than judgement. This is entirely understandable given the upheavals that sent shock waves through even the...

Robin Coles
Robin Coles 26 February 2021
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Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Why Data Governance and Management Has a Bigger Role to Play in Times of a Global Pandemic

Digital business initiatives need smart data principles to drive right-sized governance and management for achieving business objectives.

Shashin Shah
Shashin Shah 23 February 2021
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Pharma Going Virtual Due to Covid-19

Pharma Going Virtual Due to Covid-19

The majority of industries in the world have been affected by the pandemic, including the pharmaceutical sector. As countries shut down borders, quarantines were put in place and movement restrictions became a part of...

Jenny Stanley
Jenny Stanley 22 February 2021
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B2B Demand Generation: Conversational Marketing

B2B Demand Generation: Conversational Marketing

Conversational marketing allows organizations to build strong relationships and enable great digital experiences with customers and buyers through real-time digital conversations.

Eric Jan C. van Putten
Eric Jan C. van Putten 19 February 2021
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Actionable Futures and Predictions for Out of Home in 2021

Actionable Futures and Predictions for Out of Home in 2021

“The future isn’t Google-able.” That’s what we said in our 2020 predictions. Turns out we nailed that with 100% accuracy. When we published our predictions 100 years ago in December 2019, we – and the rest of the...

Claire Kimber
Claire Kimber 18 February 2021
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White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO : Why Outsourcing SEO is a Smart Move in 2021

White Label SEO is an impressive and effective way to retain clients and deliver expert results. Marketing experts predict that people will spend up to $79.27 billion and that makes search engine optimization an...

Kshitij Chaudhary
Kshitij Chaudhary 18 February 2021
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2021 Customer Experience: What to Look Out For This Year

2021 Customer Experience: What to Look Out For This Year

2020 is definitely a year to forget! The impact of Covid on society and the economic stability of the country has been severe - with people and businesses alike being put under significant strain through periods of...

Leigh Gammons
Leigh Gammons 16 February 2021
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How to Harness Data and Get the Most from Proximity Marketing

How to Harness Data and Get the Most from Proximity Marketing

This post will take a look at what proximity marketing means in today’s climate (spoiler alert: proximity marketing went digital). It’ll also take a look at Kiehl's, a skincare brand, to show proximity marketing...

Molly Stovold
Molly Stovold 15 February 2021
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7 Safe Ways to Dispose of Your Crucial Data

7 Safe Ways to Dispose of Your Crucial Data

Disposing of data securely is crucial to protect sensitive and confidential business information from accidental disclosure. Failure to ensure this can lead to serious cases of data breaches, compliance issues, and...

Tyler M
Tyler M 12 February 2021
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Why SEO is Important

Why SEO is Important

“Why do I need SEO?”- already had that question? Here is a comprehensive case study that shows the importance of SEO.

Vlad Migulia
Vlad Migulia 12 February 2021
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