5 AI-Based Tools that will Change Digital Marketing
If you are a digital marketing agency owner or a business owner, who wants to stay ahead of the curve with their in-house and client-side marketing, it is compulsory to know the best AI-based tools that will help you to take your business to the next level.
Staying ahead of the trends is not an easy task, and now we have to deal with artificial intelligence. It is taking the role of identifying the marketing trends instead of human beings. Marketers and brands are leveraging AI-based digital marketing platforms to save time and resources.
To keep you up to date, we introduce you to the 5 best AI-based tools that will change the digital marketing’ landscape if they haven’t already.
Click 360
Marketing and sales teams already have enough burden, without having to guess what works for the webpage and what does not. Now they have AI-based useful tools to analyze the whole picture of their webpage. Click 360 is the first and fully mobile customer journey optimization platform. It helps page owners gather information about three important things:
- What users usually do on the website,
- Which channels they are coming from,
- How users are converting into customers.
Due to the Click 360 platform, marketers can determine what information creates more leads, and what makes them buy the product. To estimate the client's performance is a matter of some minutes, which can be done from any device, anywhere, and at any time.
TensorFlow
TensorFlow is a software application popular for implementing machine learning algorithms, particularly neural networks. It was developed by Google and released as an open-source platform in 2015. TensorFlow is popular because it is extremely versatile, and can be run on many different platforms like desktops, cloud, or a mobile device.
The platform is really fast because it is written in C++, though, it can be accessed and controlled by other languages as well. Initially, it was developed for large numerical computations, however, deep learning also became possible. TensorFlow can be used for image recognition, recurrent neural networks, word embeddings, as well as for machine translation, with a sequence-to-sequence model.
SE Ranking
The complete website analysis is a dream with SE Ranking. It is a cloud-based platform for online marketing professionals and SEO experts. Its well-developed tools provide a complete and comprehensive webpage audit, website ranking, competitor analysis, backlink monitoring, keyword suggestion and grouping, automated professional reporting, and much more.
This is not the whole range of the tools offered by SE Ranking. Customers widely utilize a set of additional features, such as social media management tools, white label, automated professional reporting marketing plans, etc. All tools are combined in one platform which offers a user-friendly interface for all customers.
Keras
Keras is an interface that allows to easily access and customize different machine learning platforms, including TensorFlow, CNTK, THEANO, Microsoft Cognitive Toolkit. It is a great and easy way to start implementing machine learning and specifically deep neural networks. Keras is written in Python, a dominant programming language.
Keras offers a consistent and simple artificial programming interface and provides clear error messages minimizing the required time to deal with common cases. The platform pays great attention to user experience and is regarded as one of the best choices for deep learning.
Pattern89
Pattern89 decrypts and predicts winning digital ads with AI. The platform can predict creative performance with 95 % accuracy due to the massive proprietary data set of over a hundred and fifty billion data points.
This artificial intelligence-driven technology helps companies and brands discover what creative solutions drive their most successful and impactful digital performance. Due to these predictions, the companies reduce the waste of money to identify successful patterns for themselves.
Takeaway
All the well-known companies have individual teams who are responsible for implementing AI nowadays. Digital marketing could not merely avoid being directed by artificial intelligence, which is all around us and is unavoidable. We cannot underestimate its positive influence on digital marketing growth.
The above-mentioned platforms can radically change your online performance. Due to them, you may gather much valuable information and analysis about your offers. You can estimate what impacts your offers have on the clients. The number of AI-based interfaces grows day by day, and this list can always be refreshed. These interfaces help to easily predict the decisions and buying behaviors of targeted customers.
AI’s data-driven analysis can create a more effective marketing strategy and better-performing content, its algorithms can automate repetitive tasks and reach out to more extended and appropriate audiences.