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Making it Rain Using the Cloud (Part1)A review of how some of South Africa's Entrepreneurs are using e-Commerce and creative thinking with a bit of tenacity to grow businesses. Part 2 will expand on how using the Cloud can mean running your business...

                Ricardo dos Santos
                3 June 2016
            
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Before Your next Marketing Campaign: What Is Google URL Builder?Thinking of paying for advertising or running an email marketing campaign.
We take a look at what is Google URL Builder and why you should use it.

                Jason Sammon
                3 June 2016
            
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5 Ways to Increase Customer Loyalty in EcommerceWhat is your brand doing at this very moment to keep visitors engaged and keep buyers coming back for repeat purchases? Make every interaction a positive one with these 5 strategies.

                Jessica Mizerak
                3 June 2016
            
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E-Commerce & Analytics is Built by Idiots The human being is fairly straightforward in thought process, as was seen by an incident outside my apartment the other day.  I was driving a car with French number plates on it and at an awkward junction that is not...

                Anthony Smith-Chaigneau
                1 June 2016
            
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The Omnichannel illusionOmnichannel is a marketing strategy that aims to recognize every individual customer whether they’re shopping online, offline, or both - and deliver a consistent progressive and fluent marketing experiences across all...

                Kresten Bergsøe
                27 May 2016
            
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How to Create Personalized ContentOne to one marketing is not a distant abstraction - personalization is a simple creative technique. Real personalized content is build from the ground up with two things in mind: what subjects do you want to convey...

                Kresten Bergsøe
                26 May 2016
            
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The Big Disconnect Between Data and Customer ExperienceData is power - everybody tells you. And Big Data promise better experiences adapted to individual behavior and preferences. However, historically, these promises have fallen short of reality. So why does it seem that...

                Kresten Bergsøe
                26 May 2016
            
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E-commerce and the Retail Outlet: The Beginning of a RevolutionThe use of mobile phones in stores has led to the phenomenon of ‘showrooming’, which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile.

                Celine Nowak
                25 May 2016
            
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Here Are the Reasons Your Website Is Losing Sales [Infographic]Listening to your customers has always been important, but in 2016 understanding their issues is vital for brands seeking to stay ahead when it comes to customer experience. With this in mind we've examined the...

                Cat Millar
                25 May 2016
            
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Anxious How to Avoid Gmail Promotions Tab? Worry Not!Since Gmail’s introduction of three Inbox tabs, Primary, Social, and Promotions, marketers have been concerned about the conversion of their emails. As many say ending up in the Promotions tab can lead to a marketing...

                Maria Wachal
                24 May 2016
            
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Unified Payment Interface Set To Revolutionize The Cashless Transactions In IndiaSince the launch of Unified Payment Interface ( UPI) by NPCI recently, there has been a lot of buzz on how UPI can become a game changer for cashless transactions. It is currently regarded as one of the big...

                Swaroop Rao
                17 May 2016
            
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A List! A List! My Kingdom for a Customer List!In case you haven’t noticed already, successful marketing isn’t a shot in the dark. And neither is it simply about big ideas, charm and smooth talking.

                Anthony Glynn
                10 May 2016
            
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The Ultimate Guide to Driving eCommerce Sales Using InstagramAs an eCommerce business connoisseur, you don’t have to do much searching online to see why a strong Instagram presence is essential to growing a brand, but you’re probably wondering how you can harness its power to...

                Luisana Cartay
                9 May 2016
            
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10 Examples of Value Added Content (or lead magnets), and Why You Should Create ThemI was going to talk about how to write a winning newsletter this week, but first I thought it best to give some concrete examples of Value Added Content – and how to create them.

                Anthony Glynn
                9 May 2016
            
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Lead Magnets: “You had one easy job, and you come back with MAGIC BEANS!”There’s a lesson for all of us in the Jack and the Beanstalk story, and I’m not just talking about kids. In business, as in life in general, there’s a tendency to stick to tried-and-tested notions of ‘value’, and ...

                Anthony Glynn
                6 May 2016
            
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An Introduction To eCommerce Growth HackingI can guarantee you’ll have heard an enormous buzz about growth hacking recently so I’m jumping on the bandwagon and joining two of my favourite topics; eCommerce & growth hacking. 

                Matt Janaway
                6 May 2016
            
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Why Ad Blocking should be Cheered not FearedDispelling the myth that adblocking is the beginning of the end for programmatic reliant publishers 

                Brad Chuck
                4 May 2016
            
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Give and Thou Shalt Receive: How Value Added Content forms lasting bondsIn my last blog, I harped on about growing the KNOW-LIKE-TRUST factor – and developing relationships with customers. Now, I’m going to talk about giving stuff away for free.

                Anthony Glynn
                4 May 2016
            
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7 Tips To Successfully Leverage An Instagram ContestInstagram lends itself perfectly to user-generated content campaigns. Users are already sharing their photos and videos on the platform. If your brand can find a way to direct those existing interests and habits, you...

                Luisana Cartay
                3 May 2016
            
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It Took Just 5 Days for Google to Rank My Last Blog Post in Its Top 10 as #2My last Blog Post was ranked in Google Top 10 at #2 yesterday after only been published for 5 days.
This article explains how I did it.  It also offers suggestions to website and blog owners how they might be able to...

                Steven Rich, MBA
                28 April 2016
            
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4 Focus Areas for Converting ‘Likers’ into ‘Buyers’Growing your Facebook community or even getting more people to land up on your website offers no guarantee of a sale or a conversion. But building social proof, trust, peace of mind and continuity in to your marketing...

                Preeti Kumar
                27 April 2016
            
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Why Brick and Mortar Stores Can't Die in an Interconnected WorldA look into shopping and how it has evolved into something interconnected. The boundaries of -"off-line" and on-line" are as blurry as never before. The extension of an idea...

                Konrad Dobschuetz
                25 April 2016
            
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10 Things You Can Do on Your Website to Improve ConversionsA successful ecommerce website is not built overnight. It takes months of struggle and endeavor to make it reach the zenith. But what if you do not know from where to start? 

                Romain Caisse
                25 April 2016
            
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China Digital Strategy For The SME (Part 2)For western organizations, there is no direct route to a profitable destination in the China market. Marketing in China, as anywhere else, is increasingly digital, so the route must be found on the Chinese Internet. 

                Ernie Diaz
                25 April 2016
            
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Boost Your B2B eCommerce Sales with These Simple TipsThe following are three tips to help you boost your B2B eCommerce sales, with a corresponding situation typical to B2B environment.

                Mansi Dhorda
                22 April 2016
            
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