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Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Chatbots: The next Big Thing for eCommerce, or the Emperor's New Clothes?

Marketers today are being told of the need to engage in authentic conversations with customers. In recent months chatbots have been held up as a revolutionary tool to enable these conversations. Are they the next big...

Angela Southall
Angela Southall 8 March 2017
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How To Analyze (and Surpass) Your Competitors’ Marketing Strategy

How To Analyze (and Surpass) Your Competitors’ Marketing Strategy

Competition is stiff these days. It can be hard just to catch up, let alone stay ahead. But, it doesn’t have to be that way. Following a step-by-step competitor analysis process takes out all the questions about what...

Luisana Cartay
Luisana Cartay 8 March 2017
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5 Ways To Creatively Leverage Web Push

5 Ways To Creatively Leverage Web Push

Engaging with customers in real-time is critical to forming a strong relationship and maximizing customer lifetime revenue. But until now, real-time engagement on the web has been challenging, if at all possible...

Sruthi Narayanan
Sruthi Narayanan 8 March 2017
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Get Your Referral Programme Moving

Get Your Referral Programme Moving

Referral marketing works just like any other form of marketing: via a funnel. But seeding your programme and filling the top of your funnel? That’s the fuel. Here’s some examples of exactly how to do that.

Peter Cunningham
Peter Cunningham 6 March 2017
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How To Make Subscribers Forward Your Newsletters

How To Make Subscribers Forward Your Newsletters

Whether you’re just starting out or whether you are an established business, you probably would like to expand your email list. The question is: how do you do it? This blog post aims to show you four tips on how to...

Stefania Goldman
Stefania Goldman 6 March 2017
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Webshop Optimisation Through Online Customer Feedback

Webshop Optimisation Through Online Customer Feedback

Online customer feedback not only provides you with answers to why visitors leave the ordering funnel early, but can also be used for various other purposes. Here are five ways online customer feedback can optimise...

Udesh Jadnanansing
Udesh Jadnanansing 3 March 2017
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Product Information By Voice

Product Information By Voice

“Alexa, stop!” Let me introduce you to my new best friend. Yesterday, I had Alexa read me the news. The day before, she set a timer for 25 minutes so I wouldn’t burn the muffins. She plays my favourite music on demand...

Kathryn Zwack
Kathryn Zwack 3 March 2017
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What makes a good mobile app user experience?

What makes a good mobile app user experience?

Today most businesses use responsive and adaptive websites. However, these same businesses are also considering using mobile apps – but are these mobile apps user-friendly?

Udesh Jadnanansing
Udesh Jadnanansing 2 March 2017
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Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Four Tips for Ecommerce Companies Wanting to Capture Digital Feedback

Online customer feedback can be a real competitive advantage for companies in the ecommerce industry. However, collecting the right customer feedback takes careful planning and a firm understanding of the journey your...

Udesh Jadnanansing
Udesh Jadnanansing 28 February 2017
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Trends in E-Commerce Marketing For 2017

Trends in E-Commerce Marketing For 2017

This infographic takes a look at all the popular ecommerce marketing trends we are sure you’ll encounter in 2017 including data, automation and artificial intelligence.

Maulik Shah
Maulik Shah 28 February 2017
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You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

You'll Want to Take a Ride on Google’s New Visual Sitelinks Carousel

Visual sitelinks display image text ads in a swipe-able carousel on mobile, similar to the image carousel feature on Facebook. You get to capture and hook more attention with sweet mobile friendly visuals.

Abdaraouf Zouai
Abdaraouf Zouai 27 February 2017
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Always On - Maximising Direct Response Social Activity

Always On - Maximising Direct Response Social Activity

A step-by-step guide to creating the most effective ‘always on’ campaign through paid social for advertisers, including insights on the best platforms to use from Facebook to Instagram; targeting, ad formats and key...

Sam Redding
Sam Redding 24 February 2017
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17 Ways To Segment Email Lists For More Opens

17 Ways To Segment Email Lists For More Opens

Email is almost 40% more effective than Facebook and Twitter for acquiring new customers. Many argue that the thing that differentiates it from social media is the ability to segment email lists, enabling you to...

Stefania Goldman
Stefania Goldman 24 February 2017
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3 Key Things To Know Before Planning A SEO Budget

3 Key Things To Know Before Planning A SEO Budget

Success in any marketing activity is primarily based on ideas and strategies. As a business owner, it is important to understand the key elements of SEO to come up with a strategic and goal oriented SEO plan for your...

Robert Everett
Robert Everett 24 February 2017
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Are You One of the 59% of Marketers That Are Challenged by Data?

Are You One of the 59% of Marketers That Are Challenged by Data?

How often as a marketer do you feel like you’re drowning in data, unable to see the wood for the trees? Don’t fear you’re not alone. Here's my tips on how to generate insights from your marketing data that can...

Jenna Tiffany
Jenna Tiffany 23 February 2017
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More Than Words: How Conversational Commerce Drives Online Sales

More Than Words: How Conversational Commerce Drives Online Sales

When people talk about eCommerce changing the shopping experience, they tend to first think about the near limitless breadth of choice it offers. Yet equally dramatic is the way shopping has been transformed into a 24...

Julien Hervouet
Julien Hervouet 23 February 2017
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7 Things Every Company Website Should Include

7 Things Every Company Website Should Include

What elements to include in your company website? This is the first question you should ask yourself before you start designing the site. We’ve shortlisted the following essential elements every business website must...

simon walker
simon walker 20 February 2017
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10 Awesome Examples of Great Referral Programs—That Rock.

10 Awesome Examples of Great Referral Programs—That Rock.

Referrals are increasingly forming part of a successful marketers' toolbox. But what constitutes a truly successful referral program? We took a closer look at some of our favourites.

Angela Southall
Angela Southall 17 February 2017
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Write Powerful High-Converting Call-To-Actions

Write Powerful High-Converting Call-To-Actions

Have you ever experienced this: You’ve just been told to write a convincing copy along with an irresistible call-to-action and you can’t think of anything? I have and it’s super frustrating because the more you...

Kristian Jønsson
Kristian Jønsson 16 February 2017
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The Goldmine That Is A2P

The Goldmine That Is A2P

Whilst experts don’t have crystal balls to foresee how 2017 will play out, one thing is clear – in order to stay relevant next year and in the foreseeable future, companies need to start implementing better SMS-based...

Matthew Winters
Matthew Winters 16 February 2017
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Building Customer Loyalty With Online Feedback

Building Customer Loyalty With Online Feedback

In light of Valentine’s Day we must remind ourselves how meaningful customer relationships are, so we’ve dedicated this blog to emphasizing the importance of customer loyalty and how to enhance it through online...

Udesh Jadnanansing
Udesh Jadnanansing 16 February 2017
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Differentiation for Retail brands is still possible

Differentiation for Retail brands is still possible

Brands can leverage the power of mobile a lot more than they already do. The fact that we, the consumers, are always on our mobile phones and are happy to be contacted by the brands we like, means a great deal of...

Eva Calado
Eva Calado 15 February 2017
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Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

Infographic: 11 Advertising Insights You’ll Love This Valentine’s Day

AdRoll EMEA have taken a deep dive into the pool of love to find out how consumers behave online and what happens when it comes to Valentine’s Day ad campaigns in the retail, apparel, beauty and travel industries.

Anahid Basmajian
Anahid Basmajian 14 February 2017
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Why you should be collecting feedback on website content

Why you should be collecting feedback on website content

Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to...

Udesh Jadnanansing
Udesh Jadnanansing 10 February 2017
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3 Ways To Retain Customers In Subscription Retail

3 Ways To Retain Customers In Subscription Retail

Subscription marketers need to be extra proactive beyond the acquisition stage in order to make sure their customers are happy – and, more importantly, that they’re aware of any points of friction with enough time to...

Sruthi Narayanan
Sruthi Narayanan 9 February 2017
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