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5 Strategies to Boost Your Business Growth

5 Strategies to Boost Your Business Growth

One of the first and most important steps to attract customers, keep them, and convert your relationship with them to sales is to create an effective marketing strategy for your business. Without a strategy, stagnancy...

Arianna Lupi
Arianna Lupi 19 May 2020
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Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

Preparing for the Green Shoots of Recovery: How Marketing Must Prepare

I, for one, can see the green shoots of recovery. The economic market has been hit hard by the pandemic we wish to not speak of, with thousands of businesses struggling and relying on government support to stay afloat...

Brad Chuck
Brad Chuck 15 May 2020
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Looking to Build a Unified Omnichannel Experience for Customers? 5 Things to Consider

Looking to Build a Unified Omnichannel Experience for Customers? 5 Things to Consider

Today’s businesses cannot ignore the omnichannel engagement strategy to enrich the customer journey across channels and boost sales. Dietmar Rietsch, CEO of Pimcore, describes key factors retailers should consider...

Dietmar Rietsch
Dietmar Rietsch 15 May 2020
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5 Key Reasons Why You Need to Use Omnichannel Abandoned Cart Campaigns

5 Key Reasons Why You Need to Use Omnichannel Abandoned Cart Campaigns

Online store visitors abandon their shopping cart for all sorts of reasons. Some are put off by shipping fees, while others experience technical problems. Many are merely browsing and comparing products with a view to...

Ieva Dauderyte
Ieva Dauderyte 13 May 2020
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Top 6 Digital Transformation Trends in The Logistics Industry

Top 6 Digital Transformation Trends in The Logistics Industry

The next five years will see an enormous increase in digitisation within the logistics industry. The logistics sector has, until recently, been slow on the uptake of latest digital technologies.

Keshab Singha
Keshab Singha 7 May 2020
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The Future of Marketing: What We Are Doing Wrong?

The Future of Marketing: What We Are Doing Wrong?

This post delves into the concepts of action marketing and convenience marketing as the crucial aspects of any marketing strategy.

Islam Gouda
Islam Gouda 4 May 2020
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How to Attract a New Target Audience on Social Media

How to Attract a New Target Audience on Social Media

What everybody— small businesses, influencers, marketers— needs is a strategy for finding their perfect social audiences. Here, we outline a few non-negotiable steps you must take if you want to attract the right...

Anna Medina
Anna Medina 1 May 2020
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Three Frustrations Every Marketer Feels About IT

Three Frustrations Every Marketer Feels About IT

Marketing and IT teams have historically had a rocky relationship, which was once driven by the battle for control of business analytics, customer data, SEO and website designs.

Darren Hitchock
Darren Hitchock 29 April 2020
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7 Ways To Improve Ecommerce Support

7 Ways To Improve Ecommerce Support

Customer support is one of the crucial factors when it comes to choosing an online store. Find out how to meet your customers' expectations.

Berenika Teter
Berenika Teter 29 April 2020
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How Marketing & Consumer Engagement has changed since Covid19

How Marketing & Consumer Engagement has changed since Covid19

During the time of Covid-19, there have been huge shifts in the way brands are creating their content. Due to the fact that many people are experiencing a difficult time in their life, it’s clear that brands don’t...

Adele Thomas
Adele Thomas 27 April 2020
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Tips for Choosing a B2B Ecommerce Platform for Your Business in 2020

Tips for Choosing a B2B Ecommerce Platform for Your Business in 2020

Are you are launching a new online store, or planning to migrate your online store to another platform? Here are some useful tips on how to choose a B2B ecommerce platform that suits your needs!

Larry Reed
Larry Reed 22 April 2020
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Learn How Coupon Code Apps Manage Their Business

Learn How Coupon Code Apps Manage Their Business

Customers buy products and services for various reasons. Getting a chance to save a chunk of money is probably a reason that always stays at the top of the list. This topic will elucidate how you can offer coupons and...

Willa Anderson
Willa Anderson 21 April 2020
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How Covid-19 Is Changing Ecommerce

How Covid-19 Is Changing Ecommerce

Coronavirus is a serious health threat that most of us have never experienced before. Every business owner, worker, and individual will need to take all of this as seriously as possible. Of course, some industries...

Kelly Davidson
Kelly Davidson 20 April 2020
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Which Generation is the Most Critical? The Stats Behind Online Reviews

Which Generation is the Most Critical? The Stats Behind Online Reviews

It’s no surprise that different generations shop, behave, and even leave reviews online in different ways. Understanding exactly what these differences are can have a huge and powerful effect on your marketing tactics...

Lucy Carney
Lucy Carney 16 April 2020
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Why SEO Experts Should Invest More Time in Content Optimization

Why SEO Experts Should Invest More Time in Content Optimization

Before you buy something, you do online research. By doing online research, you attempt to discover top notch content that can give you applicable data. It might be content, recordings or infographics. A definitive...

Shubham Chobey
Shubham Chobey 14 April 2020
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Why Brands Are Being Set Back By Squeezed Location Data Supply

Why Brands Are Being Set Back By Squeezed Location Data Supply

GDPR and CCPA, coupled with operating systems such as iOS13, brought with them a raft of key changes to address consumer privacy concerns. For marketers, however, there has been a significant drop in the...

Mark Slade
Mark Slade 9 April 2020
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Why Communication Is The Key to Victory for Ecommerce Brands Right Now

Why Communication Is The Key to Victory for Ecommerce Brands Right Now

We all know that ecommerce sales have been steadily increasing over the past decade. Recent developments around the world have served to accelerate the volume and range of goods being purchased online.

Susan Moran
Susan Moran 6 April 2020
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How Small Businesses Can Retain Customers Amid Coronavirus

How Small Businesses Can Retain Customers Amid Coronavirus

For brick-and-mortar businesses that rely solely on foot traffic, the current outbreak of COVID-19 is debilitating. However, by being quick to adapt, small businesses can not just survive, but thrive.

Brad Davis
Brad Davis 2 April 2020
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Retail Inconveniences Consumers Can’t Adapt To

Retail Inconveniences Consumers Can’t Adapt To

The “death of retail” phrase is the dark cloud of the industry: empty stores and devastated shopping malls. The media and analyst are all talking about the death of retail. Everyone except the consumer. For the...

Americo Congo
Americo Congo 30 March 2020
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Working Out the Problems of Content Marketing

Working Out the Problems of Content Marketing

Content marketing is a crucial topic for companies who want to showcase their cultures, products, ethos, and many other intangible elements. This forms deeper customer loyalties, giving companies an edge over others...

Islam Gouda
Islam Gouda 30 March 2020
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The Sound of Retail

The Sound of Retail

Retailers have been quick to invest in building the visual identity of their brand, in a bid to both retain and win customers. But it’s not just about visual identity; sound is also a key component that is too often...

Max De Lucia
Max De Lucia 20 March 2020
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How to Boost Instagram Engagement in 2020

How to Boost Instagram Engagement in 2020

Social media is an excellent way to be visible to your target audience. For example if you are running an online leather jacket store’s Instagram or you are an influencer like Kylie Jenner, your goal would be keeping...

Majid Majid
Majid Majid 19 March 2020
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How To Create and Activate a Brand Strategy

How To Create and Activate a Brand Strategy

This blog looks at how a good brand strategy can help you change the way people think, feel and act. But you have to embed it across the whole customer and employee experience, not just the brand expression...

Holly Barry
Holly Barry 18 March 2020
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Is Subscription Retail the Future?

Is Subscription Retail the Future?

The subscription model is on the rise thanks to its convenience and flexibility, but is it really the future of retail?

Tom Williams
Tom Williams 17 March 2020
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6-Step Amazon Seller Account Check-list for Beginners to Drive Sales

6-Step Amazon Seller Account Check-list for Beginners to Drive Sales

Becoming a successful Amazon seller needs a lot of preparation and hard work. The moment you create an Amazon seller account, the clock starts ticking. This checklist will make you ready to ace every step when selling...

Alekh Verma
Alekh Verma 13 March 2020
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