New year's resolutions - 5 easy ways to drum up new business in 2014

Combat the January-blues with 5 ways to find new business in the new year

The Classic Marketing Mistake Everyone Makes

Your marketing campaigns are only as good as the data they're built on…

Testing the strength of the paywall

Paywalls and page views - the challenge for digital marketers

The cookie nears its sell-by date - but it's not down to the EU

How to be mega prepared for Mega Monday: top-tips for online retailers

Matt Althauser, European GM of Optimizely, looks at how retailers can get in shape for Mega Monday

Trust and transparency - tackling fake reviews head-on

Trustpilot's Peter Mulhmann discusses the rise in fake online reviews, and the company's commitment to

The Thick of IT

The online advertising industry needs to be more transparent to allay consumers' privacy concerns.

Using measurement to ensure you never lose a customer

Getting the measurements right can help your agency prove marketing ROI on everything it does - meaning you need never l

Twitter - the latest cookie monster

Twitter’s move to cookie-based ad targeting allows businesses to reconnect with existing customers via the micro-blogging platform. But will the real power come from combining it with programmatic trading?

Creativity in online advertising is about more than what you look at

Creativity in online advertising remains a source of concern, but are we looking for it in the right place?

SXSW 2013: Which artists are receiving the most Twitter mentions?

As SXSW 2013 draws to a close on Sunday, we take a look at the SXSW artists people are talking about the most on Twitter

Mobile Ads Don't Work - We Know Why

Ads just don't belong everywhere. High on that list is mobile.

The Single Customer View is dead, long live the Single Individual View!

Can we really access of all data we have on customers and make decisions on the fly. This paper discusses the types of data which is available and describes how the single individual view is emerging as the way forward.