Finding the Right Target Audience for Your Marketing Campaign

Marketing campaigns are vital to business success - but are your data profiling tools delivering on their potential or are you simply shooting in the dark?

Take Your Marketing Effectiveness to the Next Level

It's time for Omni-Channel to take your marketing effectiveness to the next level!

5 Clever Ways of Capturing Customer Data

Grow your database organically with this guide to customer data management

Why everyone is crazy about dmexco

What is it about this digital marketing event that draws over 800 exhibitors and 30k visitors to Cologne, Germany?

Why You Should Avoid Unnecessary Trends

Changing marketing strategy will often lead you nowhere. It's the same thing when it comes to SEO. Your SEO strategy needs to have a short, medium and long-term plan. If you don't have patience and persistence...

Social Media Analytics FAQ

Tackling the FAQs from the last Analytics Meetup, from ROI to sentiment analysis, from campaigns to "Content is King".

How to Plan an Explosive Campaign in 3 Months

Learn how to plan a successful marketing campaign over three months

What Effect Could Data Protection Law Changes Have on your Business?

Why you should consider data protection consultancy before the new data protection laws come into force

5 steps to create content that Google love!

Creating content on your website is one of the best investments you can make. And to write good content, it is important to consider both users and search engines like Google.

How to Integrate Social Media into Your Email Marketing Campaigns

Every email marketing campaign needs social media - and integrating it into your customer database is more effective.

A Business Owner's Guide to Running a Direct Marketing Campaign

Direct marketing has a proven track record for engaging with customers so here's how to begin exploiting its

How to Set Realistic Objectives for Your Next Marketing Campaign

Discover how to use data analysis to set clear, realistic objectives for your next marketing campaign.

5 ways Google Analytics Can Help You To "Growth Hack" Your Business

Google Analytics is no doubt one of the most popular, powerful, and widely used platforms for measuring digital traffic

What Big Data means for the Public Sector

In this post, we'll be exploring the possibilities of harnessing Big Data to benefit the public sector.

Help! I'm Drowning in Data

Leverage database profiling to deliver results in your next marketing campaign

How to Add Value to Your Customer Database with a Data Quality Audit

The quality of the data in your customer database defines its usefulness and therefore its value - this is why you need to look at data audits

Boost Your Marketing Campaign Success by Recycling

You could discover a goldmine of new leads and opportunities by recycling the records in your database.

Data Can Tell You What Makes Your Customers Tick

Use data to find out why your customers respond to your campaigns, whether it was an email, DM or telemarketing campaign

Creativity with Limits

Creativity without limits is something that is banded about a lot. However is creativity really unleashed with rules?

IAB raises standard to battle ad viewability issues

Big Data: the Treasure Hidden in Your Multi-channel Retail Software

Your multi-channel software is collecting a goldmine of data - if you only know how to use it.

4 ways to get the most from your optimisation team

Testing should not be testing

5 things businesses need to know: The new EU Directive on consumer rights

The European Union has passed a new directive on consumer rights that will have a major impact on most, if not all,

Use Your Customer Database to Boost the Sales Pipeline

Your customer database is a powerful sales tool - this four-stage process will help you leverage it for increased profit

Why you can't afford to ignore telemarketing if you want new business...

How to make telemarketing a success in the digital age with segmented data lists and creative script writing.