Article

Fredrik Norrbin
Fredrik Norrbin 28 August 2014

5 steps to create content that Google love!

Creating content on your website is one of the best investments you can make. And to write good content, it is important to consider both users and search engines like Google.

Creating content on your website is one of the best investments you can make. And to write good content, it is important to consider both users and search engines like Google.

 

Writing for search engines such as Google is often perceived much harder than it actually is. And often writing SEO friendly content is in contrast with writing user-friendly content. Actually it’s the opposite. If you write a good text for your users, you’ve come a long way in creating content that Google love.

 

Here are 5 steps that will make Google like your content.

  1. One keyword per page
    A good rule of thumb when working with web pages is that every web page should only be optimized for a keyword. The reason is simple, Google think that one webpage only can be relevant for one thing. For example, you want to optimize for the keywords “boats” and “houses”, you need to do this on two different pages of your site.
  2. Use keywords in title, header and body text
    To ensure that your text is optimized for search engines is no more difficult than make sure your keyword appears in the web page’s:
    - Title
    - Main Heading
    - Body text
    Avoid “keyword stuffing”; writing the keyword too many times in the body, it is good enough the keyword is mentioned once in the text in its exact form. If you think about the user, this will never be a problem. Google likes and understands synonyms, so use synonyms for your keywords in the body text.
  3. Do not be afraid to write long texts
    Google loves content and a long text is better than a short text in Google’s eyes. Many thinks users love short texts and that this is in contrast to what search engines like.
    Sure, a short text can be more user friendly, but in most cases you can write the text so that both users and Google will be satisfied. Let me give you an example; you can split your content on the website. Start with a short preamble for those who want it short and proceed further down the page with more text for those who want to read more.
  4. Avoid duplicate content
    Duplicate content is a major sin when it comes to SEO. A duplicated text is when the same text is available in several different web pages, whether they are on your own site or if there are copies from other sites. Make sure all the content you produce is unique and that you only publish it in one place. If you have too much duplicate content on your site, chances are your visibility on Google will deteriorate significantly.
  5. Do not forget the images
    Google loves text, but do not forget the images. Of course you want your images to have good visibility in “Google Image” -search. The challenge is that Google can not see understand what an image represents (even if they are trying to solve it). Therefore you need to tell the search engine what the image represents using:
    - Alt Attribute
    - Image file name (URL)
    - The caption 

If you follow these 5 steps to create content that Google love, your content will be more visible in Google. If you want to learn more about SEO, you can find more in our SEO schoolor read more in our blog.

Good luck with your content!

 

This article originally appeared on SEO Iberica.

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that users could publish 360-degree photos on their sites, and regular photos and panoramas could be viewed in VR.

Leonie Mercedes
Leonie Mercedes 16 October 2017
Read more
Collection Of The Best Email Testing Tools Online

Collection Of The Best Email Testing Tools Online

Don’t be afraid of email testing. There are many free or freemium tools online that can help you with testing your SPAM score, deliverability and even the rendering of your email. We feature 30 email testing tools in this article. Check out the complete list!

Roland Pokornyik
Roland Pokornyik 31 October 2016
Read more
Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
Read more