Article

Digital Doughnut Contributor
Digital Doughnut Contributor 15 September 2014

Why everyone is crazy about dmexco

What is it about this digital marketing event that draws over 800 exhibitors and 30k visitors to Cologne, Germany?

With over 800 exhibitors and an estimated 30,000 visitors, there’s no arguing that dmexco is doing something right. But what is it that people love about this event so much? Digimind Social ran an analysis of mentions about dmexco with positive sentiment on social media and the web, allowing us to see which aspects attendees like the most.

 

Some of the most prominent key concepts we’re seeing on social media relate to booth locations, so it appears that the #1 priority of this year’s dmexco crowd is in the face-to-face networking happening in the exhibitor stands. All three exhibitor halls were packed on day one and appear to be the main attraction so far.

 

Twitter also generated a lot of buzz with its flogos, flying foam logos. There is no shortage of creative and eye-catching displays at the event this year, as every exhibitor is trying to set itself apart from the masses. But it’s not all fancy gimmicks; professional marketing conversations really are at the heart of this event, and people are keeping the subject matter as the focus. There are lots of tips and tricks, best case practices, and strategies being discussed both in person and via the #dmexco hashtag.

 

Many of the speakers in the various venues drew large crowds and audience members even resorted to standing in back or sitting on the floor. The Congress Hall, the venue with some of the most prominent speakers, created the most buzz online. Attendees were amped for the opening remarks in the Congress Hall, which started off the day’s social media conversations on a very positive note. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Digital Marketing Vs. Traditional Marketing: Which One Is Better?

Digital Marketing Vs. Traditional Marketing: Which One Is Better?

What's the difference between digital marketing and traditional marketing, and why does it matter? The answers may surprise you.

Julie Cave
Julie Cave 14 July 2016
Read more
4 Important Digital Marketing Channels You Should Know About

4 Important Digital Marketing Channels You Should Know About

It goes without saying that a company can't do without digital marketing in today's world.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 November 2014
Read more
5 Off-Page Methods to Improve Your Page's Position on Google

5 Off-Page Methods to Improve Your Page's Position on Google

On-page SEO is one of the things that is on the mind of every website owner out there, and there is a good reason for that. It is one of the key factors based on which Google will rank your website, along with other factors, such as backlinks, or the quality of your content.

Joan Selby
Joan Selby 20 April 2017
Read more
Top 5 SEO Mistakes To Avoid In 2017

Top 5 SEO Mistakes To Avoid In 2017

Have you been spending lots of money on your SEO campaigns, but you don’t see the results? There are chances you could be committing some of the dreaded SEO mistakes such as keyword stuffing, using broken links, duplicate content, linking from low quality sources and more.

Rajat Tyagi
Rajat Tyagi 18 April 2017
Read more
Keeping Your Brand Up with the Trend of Digital Storytelling

Keeping Your Brand Up with the Trend of Digital Storytelling

One of the hottest trends for business is storytelling. Storytelling is becoming a vital part of any company’s marketing strategy. Here are some tips for turning your social media strategy into a social storytelling strategy.

Elizabeth Victor
Elizabeth Victor 18 April 2017
Read more