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Digital Doughnut Contributor
Digital Doughnut Contributor 15 September 2014

Why everyone is crazy about dmexco

What is it about this digital marketing event that draws over 800 exhibitors and 30k visitors to Cologne, Germany?

With over 800 exhibitors and an estimated 30,000 visitors, there’s no arguing that dmexco is doing something right. But what is it that people love about this event so much? Digimind Social ran an analysis of mentions about dmexco with positive sentiment on social media and the web, allowing us to see which aspects attendees like the most.

 

Some of the most prominent key concepts we’re seeing on social media relate to booth locations, so it appears that the #1 priority of this year’s dmexco crowd is in the face-to-face networking happening in the exhibitor stands. All three exhibitor halls were packed on day one and appear to be the main attraction so far.

 

Twitter also generated a lot of buzz with its flogos, flying foam logos. There is no shortage of creative and eye-catching displays at the event this year, as every exhibitor is trying to set itself apart from the masses. But it’s not all fancy gimmicks; professional marketing conversations really are at the heart of this event, and people are keeping the subject matter as the focus. There are lots of tips and tricks, best case practices, and strategies being discussed both in person and via the #dmexco hashtag.

 

Many of the speakers in the various venues drew large crowds and audience members even resorted to standing in back or sitting on the floor. The Congress Hall, the venue with some of the most prominent speakers, created the most buzz online. Attendees were amped for the opening remarks in the Congress Hall, which started off the day’s social media conversations on a very positive note. 

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