Article

Digital Doughnut Contributor
Digital Doughnut Contributor 15 September 2014

Why everyone is crazy about dmexco

What is it about this digital marketing event that draws over 800 exhibitors and 30k visitors to Cologne, Germany?

With over 800 exhibitors and an estimated 30,000 visitors, there’s no arguing that dmexco is doing something right. But what is it that people love about this event so much? Digimind Social ran an analysis of mentions about dmexco with positive sentiment on social media and the web, allowing us to see which aspects attendees like the most.

 

Some of the most prominent key concepts we’re seeing on social media relate to booth locations, so it appears that the #1 priority of this year’s dmexco crowd is in the face-to-face networking happening in the exhibitor stands. All three exhibitor halls were packed on day one and appear to be the main attraction so far.

 

Twitter also generated a lot of buzz with its flogos, flying foam logos. There is no shortage of creative and eye-catching displays at the event this year, as every exhibitor is trying to set itself apart from the masses. But it’s not all fancy gimmicks; professional marketing conversations really are at the heart of this event, and people are keeping the subject matter as the focus. There are lots of tips and tricks, best case practices, and strategies being discussed both in person and via the #dmexco hashtag.

 

Many of the speakers in the various venues drew large crowds and audience members even resorted to standing in back or sitting on the floor. The Congress Hall, the venue with some of the most prominent speakers, created the most buzz online. Attendees were amped for the opening remarks in the Congress Hall, which started off the day’s social media conversations on a very positive note. 

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
Infographic: 5 Key Findings from the Content Marketing Maturity Report

Infographic: 5 Key Findings from the Content Marketing Maturity Report

A new report from London Research and ContentCal explores how content marketing leaders are able to excel at this discipline, and reap the rewards. The infographic below summarises five of the key findings.

Linus Gregoriadis
Linus Gregoriadis 18 October 2021
Read more
New Research Reveals Content Marketers’ Biggest Battle

New Research Reveals Content Marketers’ Biggest Battle

A crucial step in the journey to content marketing maturity involves converting senior management enthusiasm into an in-depth understanding of the benefits of a strategic approach, and what is required to establish one.

Michael Nutley
Michael Nutley 27 September 2021
Read more
7 reasons why social media marketing is important for your business

7 reasons why social media marketing is important for your business

Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable...

Sharron Nelson
Sharron Nelson 6 February 2018
Read more
Top 10 B2B Platforms to Help your Business Grow Worldwide

Top 10 B2B Platforms to Help your Business Grow Worldwide

Although the trend of a Business to Business portal is not new but the evolution of technology has indeed changed the way they function. Additional digital trading features and branding has taken the place of...

Salman Sharif
Salman Sharif 7 July 2017
Read more
The 3 Most Important Stages In Your Presentation

The 3 Most Important Stages In Your Presentation

If you want to deliver a presentation on a particular topic and you have to prepare yourself for it you should make sure that you go through several very important stages in order to craft a compelling, persuasive and...

Nicky Nikolaev
Nicky Nikolaev 16 February 2016
Read more