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In The Age Of Big Data, You May Still Be Missing The RIGHT Data

In The Age Of Big Data, You May Still Be Missing The RIGHT Data

More often than not, the question marketers forget to ask is, "Am I collecting the RIGHT data?"

Larisa Bedgood
Larisa Bedgood 22 October 2015
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When Relationship Marketing Becomes Prickly

When Relationship Marketing Becomes Prickly

Grönroos is a surname that you may or may not have heard of, but you will undoubtedly be familiar with his theory of relationship marketing.

Greta Paa-kerner
Greta Paa-kerner 13 October 2015
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Is Safe Harbor Sunk?

Is Safe Harbor Sunk?

Safe Harbor agreement which has helped simplify legally compliant data transfer between EU and the United States has now been ruled invalid by the European Court of Justice (ECJ).

William Yates
William Yates 9 October 2015
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Make The Most Of A Big Database

Make The Most Of A Big Database

The challenge for brands is to move beyond simply throwing money at sponsorships (or traffic and pageviews, in the digital context), and consider how to convert awareness into engagement.

Mike Owen
Mike Owen 7 October 2015
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The Big Data Challenge In Emerging Markets

The Big Data Challenge In Emerging Markets

Big Data will soon become the basis of all organisational decision-making. But some parts of the world still lag behind.

Yusuf Bhana
Yusuf Bhana 6 October 2015
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Digital Analytic 2015 Melbourne

Digital Analytic 2015 Melbourne

How to get human insights out of digital metrics if "all models are wrong and only some are useful"?

Erik van Vulpen
Erik van Vulpen 24 September 2015
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Is This The Best We Can Do?

Is This The Best We Can Do?

The data available today can give us a picture, but it can easily turn into the wrong picture if you do not consider some important points.

Christie Fidura
Christie Fidura 15 September 2015
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How Data Is The Key To Ensuring Effective Engagement In An Ever Evolving Market

How Data Is The Key To Ensuring Effective Engagement In An Ever Evolving Market

Data-driven marketing is not new, but it has become an increasingly essential customer engagement and prospect management tool

Billy Lyle
Billy Lyle 7 September 2015
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Ashley Madison: Data Privacy, For Richer (And Now, Inevitably) For Poorer

Ashley Madison: Data Privacy, For Richer (And Now, Inevitably) For Poorer

Despite proudly displaying its ‘Trusted Security Award', its ‘100% Discreet Service' banner, and even its SSL symbol - it seems it really wasn't.

William Yates
William Yates 1 September 2015
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The Connected Home: The New Black?

The Connected Home: The New Black?

Making the most of the IoT opportunity isn't just about gathering data, it's about connecting and contextualising disparate data to build a useful picture of your audience.

Mike Owen
Mike Owen 31 August 2015
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6 Reasons Why You Need Data Driven Marketing

6 Reasons Why You Need Data Driven Marketing

Today's Mad Man drives marketing with data. Instincts are good, insight is better. Without data, an insight is just a hunch.

Billy Lyle
Billy Lyle 25 August 2015
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Bridging The Gap Between Data And Digital

Bridging The Gap Between Data And Digital

So what's stopping us bridging this gap?

Ben Salmon
Ben Salmon 24 August 2015
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Let's Get Phygital!

Let's Get Phygital!

In my new blog post I explain why my least favourite buzzword is also my favourite new technology!

Oisin Lunny
Oisin Lunny 21 August 2015
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How Personalisation Can Help Banks Retain Customers

How Personalisation Can Help Banks Retain Customers

35% of those who initially prefer a brand they're a current customer of...go on to finally prefer a different provider!

Suzy Coulson
Suzy Coulson 20 August 2015
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Data Proficiency: Now Vital For CMOs?

Data Proficiency: Now Vital For CMOs?

As in almost every other area of modern life, marketing has been revolutionised by the world of data that the digital age has brought with it.

Mike Owen
Mike Owen 18 August 2015
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How To Make Your Data Actionable

How To Make Your Data Actionable

The explosion of data available presents a huge opportunity, but has left many scratching their head.

Digital Doughnut Contributor
Digital Doughnut Contributor 5 August 2015
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Data: The Key To B2B Marketing Lead Generation

Data: The Key To B2B Marketing Lead Generation

Swimming in data? Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore.

Michael Meyers
Michael Meyers 4 August 2015
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Why Every Business Needs A Customer Data Capture Strategy

Why Every Business Needs A Customer Data Capture Strategy

A good data capture strategy will deliver high quality customer data, allowing you to better understand your customers

John Woodrow
John Woodrow 3 August 2015
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SEO In-House Or Outsourced?

SEO In-House Or Outsourced?

Should you do SEO yourself or outsource it?

Stuart Marler
Stuart Marler 31 July 2015
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IT Automation And The Role Of The CIO

IT Automation And The Role Of The CIO

Getronics CIO Tim-Patrick Smith, explains how IT automation will change the role of the CIO.

Tim Patrick-smith
Tim Patrick-smith 31 July 2015
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Micro-Moments: The New Battleground To Win Mobile Customers

Micro-Moments: The New Battleground To Win Mobile Customers

Micro-moments are intent-rich searches that are a "new battleground" to win mobile customers. How can marketers succeed?

Tom Etherington
Tom Etherington 23 July 2015
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How Marketers Are Using Big Data [Infographic]

How Marketers Are Using Big Data [Infographic]

As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads.

Michael Meyers
Michael Meyers 22 July 2015
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TV Attribution: The 5 Things You Need To Know

TV Attribution: The 5 Things You Need To Know

Here are the five things you need to know if you want to start attributing your TV ads.

Andreas Schroeter
Andreas Schroeter 17 July 2015
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Dealing With Data Privacy In A Digital World

Dealing With Data Privacy In A Digital World

Data privacy has a lot of people concerned, making them distrust the latest innovations, much to their detriment.

John Terra
John Terra 8 July 2015
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Are Micro-Moments Changing The User Journey?

Are Micro-Moments Changing The User Journey?

Google's efforts to educate and advocate the art of selling through "micro-moments" is just the tipping point.

Michael Ash
Michael Ash 2 July 2015
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