Article

Michael Meyers
Michael Meyers 22 July 2015
Categories Data & Analytics

How Marketers Are Using Big Data [Infographic]

As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads.

As a marketer, I know that my fellow colleagues are always looking for ways to generate more leads. More importantly, we are looking for techniques, tools, and best practices that will allow us to generate the most quality leads for our company.

 

Actually generating quality leads is a major challenge many marketers face. According to a survey from MarketingSherpa, 73% of b2b marketing leads are not sales ready. If marketers are going to help their company drive revenue, then the leads they generate must be of value. In other words, the lead should at least be in-market for what your company is selling.

 

With the growing amount of information being created daily, big data is providing marketers a means to find consumers who are in-market for the products or services your company sells. However, since this data is growing so rapidly and is stored in so many places (i.e. social networks, blogs, forums, public records, databases), it is near impossible for marketers to quickly find all the data they need on in-market prospects without expertise and tools.

 

I created an infographic that briefly explains how leading marketers are using a service such as Data-as-a-Service (DaaS) to find and target prospects who are currently in-market for products and services their company sells. You can view the infographic below:




Original Article

Find out more on the future of Technology at our DLUK - Trends Briefing on the 24th September 2015

Please login or register to add a comment.

Contribute Now!

Loving our articles? Do you have an insightful post that you want to shout about? Well, you've come to the right place! We are always looking for fresh Doughnuts to be a part of our community.

Popular Articles

See all
The Impact of New Technology on Marketing

The Impact of New Technology on Marketing

Technology has impacted every part of our lives. From household chores to business disciplines and etiquette, there's a gadget or app for it. Marketing has changed dramatically over the years, but what is the...

Alex Lysak
Alex Lysak 3 April 2024
Read more
How to Review a Website — A Guide for Beginners

How to Review a Website — A Guide for Beginners

A company website is crucial for any business's digital marketing strategy. To keep up with the changing trends and customer buying behaviors, it's important to review and make necessary changes regularly...

Digital Doughnut Contributor
Digital Doughnut Contributor 25 March 2024
Read more
10 Factors that Influence Customer Buying Behaviour Online

10 Factors that Influence Customer Buying Behaviour Online

Now is an era where customers take the center stags influencing business strategies across industries. No business can afford to overlook factors that could either break the customer experience or even pose a risk of...

Edward Roesch
Edward Roesch 4 June 2018
Read more
Infographic - The Best Times and Days to Post to Social Media

Infographic - The Best Times and Days to Post to Social Media

With the social media landscape changing literally every single day, it's become a full-time job for social media managers to merely stay up-to-date on emerging and shifting trends and best practices. It's...

Will Price
Will Price 21 September 2017
Read more
7 Reasons Why Social Media Marketing is Important For Your Business

7 Reasons Why Social Media Marketing is Important For Your Business

In the past two decades social media has become a crucial tool for marketers, enabling businesses to connect with potential customers. If your business has yet to embrace social media and you want to know why it is...

Sharron Nelson
Sharron Nelson 29 February 2024
Read more