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Overcoming persistent in-house "data challenges"

Overcoming persistent in-house "data challenges"

According to a recent study, marketers are often frustrated with the state of their house data, however, their sentiments towards data providers are much more positive. 56% of the marketers surveyed say they’re “very...

Vincent Manlapaz
Vincent Manlapaz 25 October 2017
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Three things we learned from the Now You Know Europe conference

Three things we learned from the Now You Know Europe conference

The Brandwatch Now You Know Europe conference last week was a fantastic opportunity to catch up on the latest developments in the world of social listening. Below we list our key takeaways for the two-day event that...

Linus Gregoriadis
Linus Gregoriadis 23 October 2017
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Attribution - the challenge of upper-funnel measurement

Attribution - the challenge of upper-funnel measurement

Marketers are constantly looking for ways to accurately measure brand awareness for their company, tying upper funnel advertising efforts back to real-world ROI. Connecting the results of branding campaigns to actual...

Rob Kabrovski
Rob Kabrovski 20 October 2017
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A/B Testing Best Practices: Don't Make These Mistakes

A/B Testing Best Practices: Don't Make These Mistakes

A/B testing is an incredibly useful method for testing your marketing assumptions. A/B tests aim to bring some objectivity to what was once a largely creative domain. Controlled experiments, in which test subjects are...

Richard Fallah
Richard Fallah 20 October 2017
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Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Reimagining Business Innovation, Competitiveness, and Productivity through Big Data

Big data has infiltrated all areas of business and can now be used as a real growth factor for innovation, getting a competitive advantage and increasing productivity.

Jasmine Morgan
Jasmine Morgan 17 October 2017
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Smash your customer acquisition targets with these AB tests

Smash your customer acquisition targets with these AB tests

Don't second guess what will work best to drive new customer acquisition via referral. Plan a program of AB tests to maximise results and you could benefit from a 5-7x improvement in results!

Angela Southall
Angela Southall 17 October 2017
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Survival of the fastest: How A.I can help meet every changing customer demands

Survival of the fastest: How A.I can help meet every changing customer demands

In a business environment where being fast, agile and responsive to ever changing customer demands are more important than ever, businesses are vying for ways to harness technology to offer increasingly personalised...

Dan Telling
Dan Telling 16 October 2017
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Are virtual reality and augmented reality the next step for CMS?

Are virtual reality and augmented reality the next step for CMS?

In a fitting conclusion to a year many hailed as the “year of virtual reality” (VR), in December 2016, WordPress made it possible for users to create and publish VR content on any WordPress site. The change meant that...

Leonie Mercedes
Leonie Mercedes 16 October 2017
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Digitally fit yet organizationally fat

Digitally fit yet organizationally fat

If as an organization, consumer knowledge is not your #1 key priority, all your digital transformation, technological and operational efforts are going to still yield marginal results. Remember, consumers don’t care...

Kevin Adema
Kevin Adema 12 October 2017
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Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Cost calculator for a Decoupled Headless CMS - Content as a Service (CaaS)

Ever wondered how the costs compare for Decoupled Headless CMS - Content as a Service (CaaS) providers IBM Watson Content Hub, Kentico Cloud, Contentful, Prismic and Umbraco Cloud? Well, wonder no more!

Ryan Gains
Ryan Gains 11 October 2017
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How Customer Feedback Facilitates Growth for SaaS Startups

How Customer Feedback Facilitates Growth for SaaS Startups

The technology industry is – without a doubt – fiercely competitive. This is especially true for startups that offer Software as a Service (SaaS) as their survival obligates them to meet demands of constant innovation...

Udesh Jadnanansing
Udesh Jadnanansing 9 October 2017
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Three things we learned at the Festival of Marketing

Three things we learned at the Festival of Marketing

Last week Digital Doughnut joined hundreds of marketers attending the Festival of Marketing at Tobacco Dock in East London, to hear 160 hours of presentations and panel discussions spread over two days.

Linus Gregoriadis
Linus Gregoriadis 9 October 2017
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What does it take to succeed at B2B lead generation? [Infographic]

What does it take to succeed at B2B lead generation? [Infographic]

This Digital Doughnut infographic summarises some of the key findings of our new State of B2B Lead Generation Report, shining a light on what it takes to succeed.

Linus Gregoriadis
Linus Gregoriadis 2 October 2017
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Why Consider Hadoop For Your Next Software Development Project?

Why Consider Hadoop For Your Next Software Development Project?

To Hadoop or Not to Hadoop, that is the question? Hadoop is often called a framework your business needs to solve nearly all your problems. In the following post, you will come across various reasons to consider...

Nishtha Singh
Nishtha Singh 29 September 2017
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Where is Retail Analytics Heading?

Where is Retail Analytics Heading?

The retail industry is undergoing a metamorphosis, courtesy technological changes, and adoptions. In this cut-throat market scenario, where online stores are slowly taking over, brick & mortar stores are also...

Pragya Sugandha
Pragya Sugandha 28 September 2017
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How to select the right web content management system for your organisation

How to select the right web content management system for your organisation

A web content management (WCM) solution is now mission critical for organisations who want to drive successful communications with their customers.

Leonie Mercedes
Leonie Mercedes 28 September 2017
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Developing an Amazon Strategy: A Guide for Brands

Developing an Amazon Strategy: A Guide for Brands

No brand in the UK can ignore Amazon. The retail giant accounts for 25 per cent of all online retail activity in the UK, with over 10 billion visits and 660 million transactions processed in the past year alone...

Lisa Luu
Lisa Luu 26 September 2017
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Why no Marketing Campaign is Complete Without a Landing Page

Why no Marketing Campaign is Complete Without a Landing Page

Marketers from all walks of life understand that getting visitors to your website is half the battle, the next focus should be turning them into leads. The variety of strategies for lead generation and conversion are...

Richard Fallah
Richard Fallah 26 September 2017
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How Netflix and The Defenders Are Taking Personalisation to the Next Level

How Netflix and The Defenders Are Taking Personalisation to the Next Level

Success in content marketing is all about hooking your audience and keeping them engaged. And if anyone knows a thing or two about keeping an audience hooked, it’s surely the organisation that’s been turning eyes...

Ben Hollom
Ben Hollom 25 September 2017
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Blockchain: Its history and future

Blockchain: Its history and future

Blockchain, mostly known as the backbone technology behind Bitcoin, is one of the hottest and most intriguing technologies currently in the market. It was discovered to provide legitimacy to the founder of Bitcoins...

Hemang Rindani
Hemang Rindani 22 September 2017
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7 Tips to Acquire Clients Using Marketing Automation

7 Tips to Acquire Clients Using Marketing Automation

It’s true that marketing agencies are the authority on all things to do with branding and advertising. However, a common mistake that professionals in the industry make is getting wrapped up in overly complex or...

Richard Fallah
Richard Fallah 21 September 2017
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10 Features You Must Have in Your Marketing Automation Platform

10 Features You Must Have in Your Marketing Automation Platform

There is no doubt that marketing agencies have the skillset and expertise to do high-level work, manage a multitude of platforms and campaigns, as well as the small tasks like data entry. But a crucial part of running...

Richard Fallah
Richard Fallah 18 September 2017
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Using a CMS to improve your social media engagement

Using a CMS to improve your social media engagement

There are now more than 2 billion active social media users in the world. A good social media strategy can bring you in touch with at least some of them, while the social capabilities offered by some content...

Leonie Mercedes
Leonie Mercedes 13 September 2017
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How can a CMS improve customer experience?

How can a CMS improve customer experience?

As digital brands feverishly compete for a morsel of every customer’s (diminishing) attention, providing an unbeatable customer experience (CX) has never been more important. Find out how to improve your CX in this...

Leonie Mercedes
Leonie Mercedes 11 September 2017
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Turning your personalisation efforts into solid ROI

Turning your personalisation efforts into solid ROI

Marketers acknowledge the value of personalising content and communications: it increases loyalty, drives higher conversions and grows revenue. Despite this consensus, the journey to true 1-to-1 personalisation can...

Simon Farthings
Simon Farthings 4 September 2017
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