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6 ways UX can improve your existing website

6 ways UX can improve your existing website

Nowadays more and more businesses are realising the financial and non-financial benefits of implementing a user-centred approach to their website or web application. From increased conversions to reduced costs, the...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 7 June 2017
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Netting a wider readership through smart analytics

Netting a wider readership through smart analytics

It’s a tumultuous time for news providers. Web-based content has meant younger news sites are drawing readers away from the established publications with traditionally loyal readers. The internet doesn’t care for...

Lisa Luu
Lisa Luu 7 June 2017
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CEOs Top Business Priorities In 2017 [Infographic]

CEOs Top Business Priorities In 2017 [Infographic]

According to Gartner`s survey, digital transformation and business growth are top priorities for CEOs in 2017. It says that CEOs have already begun the process of digital business transformation and are scaling up...

Rajneesh Kumar
Rajneesh Kumar 2 June 2017
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4 Best Practice Tips For Web Push Notifications

4 Best Practice Tips For Web Push Notifications

Thanks to its “real real-time” nature, web push is one of the most effective ways for marketers to engage customers as they shop and deliver time-sensitive information. Not to mention, it’s something customers want.

Sruthi Narayanan
Sruthi Narayanan 31 May 2017
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Marketers, Don't Treat Digital Like Fancy New Sneakers

Marketers, Don't Treat Digital Like Fancy New Sneakers

After the recent Digimarcon conference and by popular request, here’s the presentation on why digital marketing is broken and what marketers must do about it…

Kevin Adema
Kevin Adema 26 May 2017
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Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Our infographic shows you exactly why reviews are important to any business, how you can start using them today, and how reviews help you become authentic, trusted, and stand out among your competition.

Hannah Meyer
Hannah Meyer 26 May 2017
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The Rise Of Augmented Reality And Immersive Brand Experiences

The Rise Of Augmented Reality And Immersive Brand Experiences

Experiences define a brand. How do you differentiate yours? Learn what augmented reality could mean for your customer experience and how digitally-mature brands leveraged it even before the Pokemon frenzy.

Poonam Singh
Poonam Singh 25 May 2017
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Demystifying Artificial Intelligence

Demystifying Artificial Intelligence

The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital...

Giovanni Strocchi
Giovanni Strocchi 22 May 2017
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Using Machine Learning To Understand Your Customers Better

Using Machine Learning To Understand Your Customers Better

When retailers aim to collect more data about their customers, they follow larger sources of market information. Here are some notable examples of technological advancement in machine learning allowing retailers to...

Niharika Singhai
Niharika Singhai 19 May 2017
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4 Steps To Becoming A Digital Enterprise

4 Steps To Becoming A Digital Enterprise

Your transformation will be successful only when you identify and practice appropriate principles, embrace a dual strategy that enhances your business capabilities and switch to agile methodologies if you have not...

Ronald van Loon
Ronald van Loon 17 May 2017
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Dealing with website accessibility: prioritise rather than panic!

Dealing with website accessibility: prioritise rather than panic!

Sometimes accessibility has negative connotations for digital teams. It reminds them of those tasks they should have done to make their website fully compliant with accessibility standards, but just didn’t have time...

Michelle Hay
Michelle Hay 17 May 2017
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6 Ways to Turn Customers into Brand Advocates

6 Ways to Turn Customers into Brand Advocates

No matter how hard you try to advertise your brand, potential buyers will believe its existing consumers more. This means that you should try to turn customers into brand advocates. We present the 6 best ways how to...

Micheal Gilmore
Micheal Gilmore 15 May 2017
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Ad-Tech: The Solution to Your Advertising Woes

Ad-Tech: The Solution to Your Advertising Woes

Recently, ad-tech has come under harsh criticism. Like any big time Hollywood blockbuster, it’s time to realise that we’re the good guys, not the villains of the piece.

Dale Lovell
Dale Lovell 12 May 2017
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What is a Discovery Phase and why do I need one for my website, app or portal project?

What is a Discovery Phase and why do I need one for my website, app or portal project?

Undertaking a new digital project is usually a significant investment for most organisations and one that is expected to provide a decent financial return. But as with any investment there comes risk, and as someone...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 11 May 2017
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Nine Ways To Launch A Successful Career In Digital Marketing

Nine Ways To Launch A Successful Career In Digital Marketing

Businesses are flocking towards the modern-day marketing initiatives with gusto. Taking into consideration the real-time nature of projects, and the immediate impact they can have on an organisation; a career as a...

Annette Staglieno
Annette Staglieno 10 May 2017
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5 Ways To Harness the Power Of Shoppable Marketing

5 Ways To Harness the Power Of Shoppable Marketing

What is shoppable marketing and how can you take advantage of it? We look at 5 great examples of how retailers are harnessing shoppable content to drive consumers through the purchase funnel.

Angela Southall
Angela Southall 10 May 2017
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How To Get People Using Your Website Or Online Portal More Often

How To Get People Using Your Website Or Online Portal More Often

If your online presence is the life blood of your business, the number of people engaging with your website, portal or dashboard can make or break its success.

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 10 May 2017
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Being British: The Luxury International Opportunity For Brands

Being British: The Luxury International Opportunity For Brands

British luxury brands are much sought after globally, with British culture and the products associated with it often viewed extremely favourably by consumers around the world. Opportunities to expand into new markets...

Greig Holbrook
Greig Holbrook 9 May 2017
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Optimising the eCommerce customer journey

Optimising the eCommerce customer journey

In this blog, we will take a closer look at what the online buying process looks like for eCommerce websites, including customer behaviour as it relates to purchasing and the different online funnels in which you can...

Udesh Jadnanansing
Udesh Jadnanansing 9 May 2017
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Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

Why Digital Marketing Agencies Have Good Reasons to Go with TV Apps

See why digital marketing agencies are investing in TV apps. Capture insights on digital ad spending and TV ad spending and guidelines of tvOS and Android TV app development.

Saroj Kumar
Saroj Kumar 9 May 2017
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Five Lessons We Can Learn From Biz Stone

Five Lessons We Can Learn From Biz Stone

I have decided to share with you, the most meaningful and hopefully life changing lessons according to Biz. What I intend here, is to spread his word and perhaps enlighten someone´s life with a bit of truth.

Kimberly Oguilve
Kimberly Oguilve 5 May 2017
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There Is No Such Thing As A Boring Industry, Only Boring Content

There Is No Such Thing As A Boring Industry, Only Boring Content

Behind every business is a person and a story. Dig deep into that story and you’ll discover amazing and compelling content. When presented in the right way, any content can be compelling and engaging. All you need to...

Abdaraouf Zouai
Abdaraouf Zouai 5 May 2017
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Why marketers need to be aware of the last mile

Why marketers need to be aware of the last mile

Convenience is a valued currency to consumers, and delivery is an effective area in which to stand out from the competition by getting items to the customer quicker, cheaper, and more flexibly around their requirements.

Jason Smith
Jason Smith 5 May 2017
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The Three Categories of Online Customer Feedback

The Three Categories of Online Customer Feedback

I’ve had the joy of working with a number of companies who have kick-started their new online customer feedback journeys. A favourite pastime here at Mopinion is to look at some of the more outlandish feedback...

Udesh Jadnanansing
Udesh Jadnanansing 4 May 2017
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How to increase feedback response rates

How to increase feedback response rates

Maybe your online feedback response rates are a little lower than what you would like? Perhaps some of that feedback is not so relevant to what you are trying to achieve. So how can you increase feedback response...

Udesh Jadnanansing
Udesh Jadnanansing 3 May 2017
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