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A 3-Step Strategy For Brands To Embed XR Within Their Business

A 3-Step Strategy For Brands To Embed XR Within Their Business

Extended Realities (XR) is a powerful tool for brands, but most have yet to harness the technology in a meaningful way. Get this: more than half of all shoppers (53%) would be more likely to purchase a product or...

Bartek Rozbicki
Bartek Rozbicki 31 July 2019
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A Brief History of Commerce and Why It Matters

A Brief History of Commerce and Why It Matters

There’s no better advice than being present in the here and now. You shouldn’t dwell on the past and you can’t live in the future. That doesn’t mean that you shouldn’t learn from the past and that you shouldn’t...

Eric Jan C. van Putten
Eric Jan C. van Putten 26 July 2019
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International Friendship Day. A More Personal Way to Connect with Consumers?

International Friendship Day. A More Personal Way to Connect with Consumers?

Despite the growth in the unashamedly materialistic shopping events such as Black Friday and Amazon Prime Day, many retailers are looking to connect with consumers on a more personal level. Could International...

Angela Southall
Angela Southall 26 July 2019
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Is Your 1-2-1 Marketing Stunting Your Growth?

Is Your 1-2-1 Marketing Stunting Your Growth?

Despite the plethora of tools and strategies, 1-2-1 marketing is not achieving the required results. Time to look at the sources of the problems and seek a new approach.

Mike Owen
Mike Owen 25 July 2019
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How to Use Hashtags Before, During, and After Your Event

How to Use Hashtags Before, During, and After Your Event

You have an event coming up in the next three to four months. Time to strategize your plan of attack to promote. What to do, what to do. An easy place to start…hashtags. Hashtags?

Rick Barron
Rick Barron 23 July 2019
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The Future of Voice User Interfaces (VUIs)

The Future of Voice User Interfaces (VUIs)

From birth we use language as our primary communication method and throughout life we hone this skill. We are adept at speech and language; however, we input data and requests into technology via typing into a screen...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 23 July 2019
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The ‘Oops’ Email: How to Survive an Email Marketing Mistake

The ‘Oops’ Email: How to Survive an Email Marketing Mistake

Marketers are only human, and sometimes mistakes do slip through the net. Here's what to do after making an email marketing mistake, and some examples of companies who've been in the same boat.

Mollie Powles
Mollie Powles 22 July 2019
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14 Benefits of Good User Interface Design

14 Benefits of Good User Interface Design

The most effective User Interface (UI) Design is born from being a part of the wider User Experience (UX) process. While best practice solutions exist, they should never be blindly applied without careful...

Alaina Roberts DipM MCIM CM
Alaina Roberts DipM MCIM CM 19 July 2019
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The State of Customer Experience (CX): What’s happening now?

The State of Customer Experience (CX): What’s happening now?

This article takes a look at: why CX has become a heavy focus for many organisations, why there is so much movement (both expansion and consolidation) taking place among CX software solutions, and where CX might be...

Udesh Jadnanansing
Udesh Jadnanansing 17 July 2019
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How CRM Can Add Measurable Value to Your Brand

How CRM Can Add Measurable Value to Your Brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are...

Michael Gullan
Michael Gullan 16 July 2019
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Three Key Steps to Creating a Data-centric Culture

Three Key Steps to Creating a Data-centric Culture

Data has become a company’s most valuable asset, providing a strong foundation for customer experience initiatives. So what can you do to build a data-centric culture and trigger insight-driven actions that enhance...

Monica Savut
Monica Savut 15 July 2019
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How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

How to Improve Customer Support, Get Positive Word of Mouth and Increase Sales

Customer support is not just about being gracious to your customers. It impacts how customers and prospects view your company as well as your bottom line.   

David Clark
David Clark 11 July 2019
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BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

BIMA Conference: Speakers Announced for Lessons from the Future - 18 September 2019

The inaugural BIMA Conference takes place on September 18th. Lessons from the Future is the theme, and the first five speakers announced for the event are set to make good on the conference’s aim of exploring the...

Rachel Johnson
Rachel Johnson 10 July 2019
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Are You Making Your Customers Pay a Content Tax?

Are You Making Your Customers Pay a Content Tax?

How hard are you making your new and existing customers work when they read your content?

Fergal McGovern
Fergal McGovern 9 July 2019
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What Does It Take To Sell To The New B2B Buyer?

What Does It Take To Sell To The New B2B Buyer?

With every passing day, there are new challenges making the B2B industry even more difficult. This article will take you through a few top tips to help you meet your sales goal!

Anosha Imran
Anosha Imran 8 July 2019
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AI and Social Media combined? You Bet

AI and Social Media combined? You Bet

Want to expand your knowledge of the AI world? Make sure you’re following these industry leaders.

Rick Barron
Rick Barron 8 July 2019
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Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Have we Reached Peak Influencer? It's Time to Turn to Your Customers

Is the rise of Virtual Influencers the beginning of the end? Or is this the point at which brands realise the value of their customers as authentic influencers?

Angela Southall
Angela Southall 8 July 2019
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3 Smart Steps to Help Launch Your New Loyalty Program

3 Smart Steps to Help Launch Your New Loyalty Program

Your company is beginning to realize that employing a loyalty program is important. But what are the best steps to take towards getting it all started? Take a peek into the world of loyalty marketing, and let those...

Sandra Gudat
Sandra Gudat 5 July 2019
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How Can B2B Brands Appeal to Millennial Buyers?

How Can B2B Brands Appeal to Millennial Buyers?

Millennials have grown up and are now moving up the corporate ladder. As they start filling decision-making roles (within buying departments), they are set to redefine the B2B retail landscape. Vendors must adapt to...

Brian Green
Brian Green 4 July 2019
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Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste?

Is Marketing Automation really working…..Or just a waste? There are some fundamental reasons why it might be considered a waste rather than a Marketing essential…

Mike Owen
Mike Owen 3 July 2019
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You Can’t Hide From Disruption

You Can’t Hide From Disruption

Disruption. You can’t hide from it, you can’t out-spend it. Disruption is the new normal, so it’s time we embrace it. Businesses have always seen innovation as a way to make life better, bring down costs and increase...

Leigh Tymms
Leigh Tymms 1 July 2019
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9 Easy - Inexpensive - Ways to Optimize Your Website

9 Easy - Inexpensive - Ways to Optimize Your Website

Optimization is an e-commerce ‘no-brainer’. In need of help? Here are nine tips to improve your website, without breaking the bank.

Kylie Fletcher
Kylie Fletcher 25 June 2019
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Six Tips for Marketing Your CBD Brand on Social Media

Six Tips for Marketing Your CBD Brand on Social Media

With the legal gray area that is marketing for CBD and cannabis, an increasing number of brands are turning to social media as the most effective part of the marketing mix to drive eyeballs to their content. However...

Matthew Morgan
Matthew Morgan 24 June 2019
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The Customer Experience Economy

The Customer Experience Economy

Customers today are bombarded with brand messaging & enjoy an abundant choice of channels & products. This necessitates marketers to seek customer experience as a differentiator & to do that- it all begins...

Amit Thapliyal
Amit Thapliyal 24 June 2019
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Customer Data Maturity: a Seven-Stage Model

Customer Data Maturity: a Seven-Stage Model

This article discusses the launch of a new seven-stage customer data maturity model. It reveals results from a new customer data excellence survey undertaken by London Research and BlueVenn. Find out how companies...

Linus Gregoriadis
Linus Gregoriadis 21 June 2019
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