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How to Use Negative Reviews to Your Advantage

How to Use Negative Reviews to Your Advantage

Online reviews carry almost as much weight as a personal recommendation for many customers. So, are negative reviews the end of the world? Actually, they can be used to your advantage. Learn how to navigate online...

John Shieldsmith
John Shieldsmith 3 September 2019
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Friends, Romans, Countrymen Lend Me Your Ears

Friends, Romans, Countrymen Lend Me Your Ears

Your customers are talking. They’re tweeting, they’re posting, they’re streaming. They’re sending information about themselves and their interests into the world. Savvy companies know that social listening is arguably...

Rick Barron
Rick Barron 2 September 2019
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Believe the Hype: Personalisation is the Future of Advertising

Believe the Hype: Personalisation is the Future of Advertising

The era of individualisation is upon us. Never before has there been such a strong focus on our consumer behaviours, our lifestyles and preferences. Algorithms work anonymously in the background of our lives, drawing...

Karys Nella
Karys Nella 30 August 2019
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3 Practical Tips to Reduce Your Translation Costs

3 Practical Tips to Reduce Your Translation Costs

A quarter of the worldwide web population uses the English language. Nevertheless, according to statistics, China and India have the highest number of online users. It is projected that by 2021, nine out of 10 new...

Eric Jan C. van Putten
Eric Jan C. van Putten 29 August 2019
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Boost Your Brand with a Self-Service Customer Portal

Boost Your Brand with a Self-Service Customer Portal

Business success relies on great service delivery. Quick and consistent customer support is a massive part of this, albeit pretty costly. For many, building a dependable service that provides adequate advice and...

Maria Marinina
Maria Marinina 29 August 2019
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Lending An Ear - The Best Marketing Podcasts

Lending An Ear - The Best Marketing Podcasts

Podcasts offer a great way to brush up on the latest digital trends on the go. You can tune in while commuting, doing the dishes, or working out.

Rick Barron
Rick Barron 28 August 2019
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Being Responsive

Being Responsive

The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes.

Rick Barron
Rick Barron 28 August 2019
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How Technology Is Transforming In-store Shopping

How Technology Is Transforming In-store Shopping

With e-commerce growing at an unprecedented rate all around the world, brick and mortar stores have to work twice as hard to attract customers’ attention. No wonder - online shopping keeps the desire for convenience...

Berenika Teter
Berenika Teter 23 August 2019
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80% Higher Opening Rates with Emoticons?! 😲Here's Why...

80% Higher Opening Rates with Emoticons?! 😲Here's Why...

Emoticons are everywhere. They have become an international language that everyone gets. Your best friend, your partner and even your grandmother. Emoticons just work. Psychologist and scientist agree that emojis are...

Jamie Maria Schouren
Jamie Maria Schouren 23 August 2019
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DMEXCO 2019: The Trust, Transparency & Tech Show

DMEXCO 2019: The Trust, Transparency & Tech Show

Every year at DMEXCO, 41,000 visitors, around 1,000 exhibitors and more than 550 speakers from all over the world come together in Cologne to set the digital agenda of tomorrow today.

Digital Doughnut
Digital Doughnut 23 August 2019
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Audience Intelligence Is Social Listening

Audience Intelligence Is Social Listening

Audience intelligence is the evolution of social listening. It’s a process which allows you to collect and understand all of the digital signals revolving around your audience(s).

Rick Barron
Rick Barron 22 August 2019
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How Click Fraudsters are Hurting the Email Industry

How Click Fraudsters are Hurting the Email Industry

If you’ve never heard of Click Farms, then you are in for a shock.  Almost no one is immune from click fraudsters no matter if you’re a small business running two campaigns or a large global enterprise running...

Jenna Devinney
Jenna Devinney 22 August 2019
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Is 2019 the Year of the ‘My-Channel' Approach to Customer Experience?

Is 2019 the Year of the ‘My-Channel' Approach to Customer Experience?

In this landscape, there is a huge amount of rivalry, with many companies competing for the attention of the consumer across numerous touchpoints. As such, channel marketing is fast becoming ‘the norm’ for...

Theo Angelidis
Theo Angelidis 19 August 2019
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The Resurgence of OOH Advertising

The Resurgence of OOH Advertising

Out-of-home advertising must be working – as the marketplace is exploding. The global digital OOH market is on target to grow at a CAGR of 11% during 2019-2024. So is it the ‘future’?

Ellie Chamberlain
Ellie Chamberlain 16 August 2019
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This Morning, the Afternoon, Tonight? When Is the Best Time to Post on Social?

This Morning, the Afternoon, Tonight? When Is the Best Time to Post on Social?

To post or not to post, that is the question. Well, of course, you should post, but when?

Rick Barron
Rick Barron 16 August 2019
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Social Proof in Fintech: Building Consumer Trust and Investor Confidence

Social Proof in Fintech: Building Consumer Trust and Investor Confidence

Research published by London Research and Trustpilot, based on a survey of 143 start-ups and scale-ups, delves into how social proof, through ratings and reviews, has become a staple of fast-growing fintech businesses...

John Horsley
John Horsley 13 August 2019
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Digital Marketing Trends and How to Make the Most out of Them

Digital Marketing Trends and How to Make the Most out of Them

My post talks about the most popular digital marketing trends that should be mandatory for all businesses. Other than talking about these trends, the post also provides a guide on how to use these trends to improve...

Shaun Williams
Shaun Williams 12 August 2019
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Email Marketing: How to Win the Welcome Series

Email Marketing: How to Win the Welcome Series

Get these initial emails right, and they can help create a relationship with your customer, resulting in more sales and building higher levels of customer engagement and loyalty. Get them wrong and your emails will be...

Wulfric Light-Wilkinson
Wulfric Light-Wilkinson 8 August 2019
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‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

‘Gimme a Fat Face’ – Why You Shouldn’t Copy the Ecommerce Platform of Your Online Crush

For many retailers looking to build or relaunch an ecommerce platform, identifying existing sites that they admire is an essential step in their journey. For example, Fat Face’s highly successful relaunch in 2017 won...

Terry Hunter
Terry Hunter 8 August 2019
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What's next for Voice Search and Voice Assistants?

What's next for Voice Search and Voice Assistants?

Many of us have a Siri, Cortana or Alexa in our lives, but what’s next for voice assistants and voice search? Are they going to rock our worlds and magically make daily life so much easier? The short answer: no...

Sarah Sennett MSc
Sarah Sennett MSc 8 August 2019
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Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Investment, Purpose and (dis)loyalty: Meet the Next Generation of Shoppers

Loosely defined as those born in the mid-90s onwards, Generation Z is the latest consumer cohort to enter the market. Whilst you can’t segment a population by age and assume that they all think, feel and behave the...

Callum Saunders
Callum Saunders 7 August 2019
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Quest to build customer loyalty drives CDP market growth

Quest to build customer loyalty drives CDP market growth

The market for customer data platforms (CDPs) is going from strength to strength as companies strive to deliver more relevant and personalised customer experiences. Such experiences have been shown to build customer...

John Horsley
John Horsley 6 August 2019
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The Podcast That Shines a Spotlight on Influencer Marketing

The Podcast That Shines a Spotlight on Influencer Marketing

Don't miss this global podcast series that shares the latest developments that affect the rapidly expanding influencer marketing sector. Listen to episode one to three here...

Gordon Glenister
Gordon Glenister 5 August 2019
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How to Make Your Customer Support More… Human

How to Make Your Customer Support More… Human

It happens all the time – people avoid interacting with customer care at all costs as it’s known to be lacking sometimes. We’ve all experienced being on hold for an hour at least once. Proper customer support should...

Berenika Teter
Berenika Teter 5 August 2019
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‘A Digital Mobile First’ Is A Commendable Approach – Just Don’t Discriminate Against Your Users

‘A Digital Mobile First’ Is A Commendable Approach – Just Don’t Discriminate Against Your Users

Marketers are keen to exploit the massive growth in mobile, but it’s vital for them to test their user base, and understand how it’s evolving, to form the basis for their content strategy. With a mobile-first approach...

Adrian Bradley
Adrian Bradley 31 July 2019
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