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Inbound marketing: is advertising intrusion the new extinction?While every savvy marketer agrees that inbound marketing and all that good work helping prospects and existing customers along their buying journey with helpful advice and useful information is key in current crowded...

                William Yates
                18 March 2016
            
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 How Design Shapes BehaviourWe like to think our actions are as result of free-will. Yet, how the world is designed has a direct impact on our responses. 

                Terrence Stoker
                18 March 2016
            
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4 Inspiring Product Pages You'll Want to CopyIt’s no surprise that great product pages yield great results. The more appealing and user-friendly you make your pages, the more people will feel enticed to click “Add to Cart” (or an applicable action button).

                Shelby Catalano
                18 March 2016
            
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How Video Will Win the War Against TVVideo is largely in demand with publishers and advertisers alike. In fact, eMarketer has predicted an 84% increase in programmatic video ad spend this year. But recent trends and persisting challenges are threatening...

                Eli Mandelbaum
                17 March 2016
            
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11 Dos & Don'ts for Your Video Content MarketingBy the end of this year, it’s expected that video will account for up to 60% of all mobile traffic, so it’s not surprising that you’ve started thinking about drafting video into your marketing strategy.

                Laura Stack
                16 March 2016
            
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Don’t Just Focus On Likes - Listen.A great content calendar and regular posting is one way of mastering a successful social media presence, but when it comes to excelling at it, companies have to actively listen.

                Charlotte Chipperfield
                16 March 2016
            
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How To Use Multiple Content Formats To Diversify Your TrafficWant to get in the New York Times? You probably shouldn’t send them an infographic. Approach them with unique, topical data, however, and you might have a way in. Looking to be featured on Buzzfeed? Lengthy lists are...

                Sujan Patel
                15 March 2016
            
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How PPC And Inbound Marketing Can Work TogetherInbound marketing purists would argue that pay per click advertising has no place under the inbound marketing umbrella. They would say that as a paid advertising medium it is intrusive and unsolicited and offers...

                Michael Kaeflein
                14 March 2016
            
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5 Mistakes That can Ruin Your Email A/B TestsTesting your templates, your copy, your timetable can be a great help, but most of the time it won’t give you the Holy Grail. You have to test major and minor changes also in order to narrow your email down to the...

                Roland Pokornyik
                11 March 2016
            
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Copywriting - The Art Of SellingCopywriting has several major tasks let’s say, it has to trigger a specific thing in your audience. It could make your audience download an E-book, buy a product, subscribe to a newsletter, you name it. There are many...

                Nicky Nikolaev
                2 March 2016
            
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The Ultimate Guide To Content Marketing For SaaS BusinessIn the current digital era, traditional advertising is gradually taking a backseat. An increasing number of businesses are inclining towards digital marketing, especially content marketing, in order to increase their...

                Dipti Parmar
                1 March 2016
            
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Fresh Stats To Help You Become The King Of Email Marketing!According to CampaignMonitor every single dollar you spend on your email campaigns will bring you 38 dollars – far surpassing display, social and all other channels.

                Roland Pokornyik
                26 February 2016
            
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Video: The Fast-Track To Online Customer EngagementWith more than 80% of senior executives saying they now watch more online video than they did a year ago, and according to Forbes, 75% of executives are watching work-related video on a weekly basis, this...

                William Yates
                25 February 2016
            
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Millennial Marketing As A Tactic. Please, Desist!I was born in 1986. This, unfortunately, throws me in the pool labelled “Millennial” and there’s nothing I can do about it. I’m the one they’re talking about in those guides you read about millennial marketing.

                Lauren Archer
                24 February 2016
            
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What We Can Learn From The Growth Of SnapchatSnapchat made headlines at the end of last year when its growth rocketed throughout 2015 to more than 5 billion daily video views, closing the gap on Facebook’s 8 billion.

                Laura Stack
                24 February 2016
            
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10 Time-Saving Content Marketing Tools To Add To Your ArsenalThere are few better ways of building brand buzz than content marketing. In short: done well, it works. But that’s easier said than done. Great content takes time and is hard work. Thankfully, there’s no shortage of...

                Sujan Patel
                23 February 2016
            
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6 Steps To Being A More Productive BloggerThere are so many problems that can arise when you’re trying to be a successful blogger.

                Jessica Knapp
                16 February 2016
            
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Don’t Throw Away Your Million Dollar Jackpot Ticket, Or Why You Should Continue Writing On LinkedInIn July of 2011, Sharon Duncan bought a lottery ticket at a local store in Beebe, Arkansas. She thought the ticket had no chance of winning and tossed it into a trash bin right in the store

                Andrey Gidaspov
                15 February 2016
            
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7 Clever Ways To Use Video To Drive Business TrafficWant to learn how to start driving more traffic to your site? Here are seven simple ways to incorporate video that will increase traffic to your business’ site.

                Christoph Pleitgen
                15 February 2016
            
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Lunch With The Sales Team (Or, Where To Find The Best Stories)How do you generate sticky content? You build a story. But where do you get a good story?

                Christie Fidura
                3 February 2016
            
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Why Context Is Crucial To Mobile StrategyMarketers must consider ways to overcome obstacles like ad blockers by focusing on the context of their messages.

                Mike Owen
                3 February 2016
            
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Driving Revenues Through Personalised, Segmented ContentPersonalisation makes consumers feel valued and delivers content that is relevant to them will make customers loyal and sticky.

                Isaac George
                29 January 2016
            
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Multi-Website Management: How To Maximise Internet Revenue And ProfitabilityMultiple, multi-brand or product-dedicated websites can offer a greater Internet presence than single sites.

                William Yates
                28 January 2016
            
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Top 31 Content Marketing Posts Of 2015The following 2015 blog posts are the ones that made the most sense, and will probably stand the test of time in terms of the learning they impart.

                Dipti Parmar
                26 January 2016
            
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Before Jump Starting A Content Strategy, Answer These QuestionsUnfortunately, even for all of the effort and spending, very few companies have seen any real uptick in sales. Why? Because most of these companies don't have a plan.

                Eli Mandelbaum
                26 January 2016
            
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