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10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

10 Social Media Advertising Tools That’ll Make Your Life SO Much Easier

1. Nearly 80% of the population is on social media (!) 2. Social media advertising is MASSIVE for online retailers, and is only going to grow. Now that I have your attention, let me explain who this post is for...

Luisana Cartay
Luisana Cartay 23 June 2017
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5 Steps To Developing A Multilingual Content Marketing Strategy

5 Steps To Developing A Multilingual Content Marketing Strategy

Are you wondering how to coordinate a successful multilingual content marketing strategy? Check out these five steps to help you on your way.

David Ost
David Ost 23 June 2017
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Monetising Your YouTube Content: 10 Tips to Improve Your Odds

Monetising Your YouTube Content: 10 Tips to Improve Your Odds

In today’s social media driven world, video is king, accounting for 73% of all social media traffic in 2016 and expected to climb to 82% in 2021. Every publisher and media company knows this and is trying to improve...

Dror Ginzberg
Dror Ginzberg 21 June 2017
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Three email marketing mistakes to avoid

Three email marketing mistakes to avoid

Email marketing is not rocket science, but like anything, you may stumble into a few traps. This increases drastically, especially when you have last minute deadlines or too many things on your plate, a few ...

Aniel Bhaga
Aniel Bhaga 20 June 2017
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eSports: Are they here to stay?

eSports: Are they here to stay?

When mentioning eSports, a lot of people can’t really identify with the concept or idea behind a spectator sport based on people watching others play a game on a computer or console like the PS4 or Xbox One. Many...

Jan Zajac
Jan Zajac 20 June 2017
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Why I won’t be at Cannes Lions this year.

Why I won’t be at Cannes Lions this year.

Last year, we rented a 100' motor yacht called the Accama. (see above). It came stocked with unlimited Champagne and Rosé. We shared it with the most interesting and influential people we could think of and...

Rod Banner
Rod Banner 19 June 2017
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14 Facebook post ideas for each and every brand

14 Facebook post ideas for each and every brand

A lack of creativity – like many things in the world – just happens sometimes. There’s nothing wrong with it, it’s not an irregular event. But nowadays, you need far more than a your average post to attract your...

Jan Zajac
Jan Zajac 19 June 2017
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11 Retention Marketing Tips to Reduce Client Turnover

11 Retention Marketing Tips to Reduce Client Turnover

While bringing in new clients should always be a priority for your agency, you don’t want to drive away existing clients because you lost focus on them. This is where retention marketing comes in. Rather than...

Koertni Adams
Koertni Adams 16 June 2017
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Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Avoiding inertia and embracing influencer marketing – a CMOs’ guide

Influencer marketing budgets have increased exponentially year on year since 2010. If you’re a global brand CMO and you’re not doing influencer activity then your CEO is probably asking you some tricky questions.

Mark Bassett
Mark Bassett 16 June 2017
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12 Awesome Features Every Web-Based Project Management Tool For Translation Should Have

12 Awesome Features Every Web-Based Project Management Tool For Translation Should Have

If you're rolling out a software or website localization project, you'll need to keep organized with web-based project management tools for translation. Check out the top 12 features to look for in one.

David Ost
David Ost 15 June 2017
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Dynamic Remarketing and Video: A Symbiotic Connection

Dynamic Remarketing and Video: A Symbiotic Connection

Everyone enjoys video, and now video is making a big splash in dynamic retargeting. Gone are the days of generic video retargeting, enter video retargeting for maximum appeal.

Sarah Nochimowski
Sarah Nochimowski 14 June 2017
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How Influencer Marketing diversification can convert customers

How Influencer Marketing diversification can convert customers

High-profile cases of non-disclosure and issues of transparency have recently brought into question Influencer Marketing’s rules of engagement for brands, influencers and regulatory bodies. However, reports of its...

Mark Henshall
Mark Henshall 8 June 2017
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Direct Mail & Print – Two Industries Which Constantly Innovate

Direct Mail & Print – Two Industries Which Constantly Innovate

In all industries there is a need to innovate, this is certainly true of both the direct mail and print industries, which regularly fuse together and combine with technology related innovations to deliver excellence...

David Bryan
David Bryan 7 June 2017
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10 Ways to Take Your Facebook Videos Viral

10 Ways to Take Your Facebook Videos Viral

While getting your content to go viral may be an incredible challenge, it is still possible. Whereas ten years back, you would have needed special skills to create video content, now anyone can create and share with a...

Dror Ginzberg
Dror Ginzberg 6 June 2017
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5 budget-saving tips to make video and other new platforms work for your brand

5 budget-saving tips to make video and other new platforms work for your brand

Enough of all the stats about the rise of video in marketing. If you don’t know it’s the next big thing, you must have been living under a rock. What we want to discuss is how brands with different budgets can jump on...

Claire Wilson
Claire Wilson 5 June 2017
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Employer Branding: How To Build A Strong Brand On Social

Employer Branding: How To Build A Strong Brand On Social

If you’re looking for a job, especially in social media, you need to remember about updating and controlling your social media profile and privacy. You don’t want the CEO to catch you red-handed doing something...

Jan Zajac
Jan Zajac 1 June 2017
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7 Proven Principles Of Email Marketing Campaigns For Ecommerce

7 Proven Principles Of Email Marketing Campaigns For Ecommerce

Your eCommerce brand needs to have the best email marketing campaigns, that’s a fact. To say that email marketing is the secret weapon for hungry leads would be incredibly misleading. After all, the benefits of...

Luisana Cartay
Luisana Cartay 1 June 2017
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Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Four Ways Businesses Should Use Reviews [INFOGRAPHIC]

Our infographic shows you exactly why reviews are important to any business, how you can start using them today, and how reviews help you become authentic, trusted, and stand out among your competition.

Hannah Meyer
Hannah Meyer 26 May 2017
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Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]

Cart Abandonment Rates Fall To 75.6% For Q1 2017 [Infographic]

The global cart abandonment rate for the first three months of 2017 was 75.6%, a fall of 1.2% from the last quarter. This data is taken from more than 500 of SaleCycle's clients, and we have tracked abandonment...

Graham Charlton
Graham Charlton 24 May 2017
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8 Marketing Automation Mistakes And How To Avoid Them

8 Marketing Automation Mistakes And How To Avoid Them

According to the Annuitas group, businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads. But is every company using marketing automation efficiently and...

Richard Fallah
Richard Fallah 23 May 2017
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Demystifying Artificial Intelligence

Demystifying Artificial Intelligence

The opportunities of AI stretch far beyond simplifying routine tasks, and in marketing tech ecosystems particularly, we are already experiencing how smart technology can complement rather than detract from digital...

Giovanni Strocchi
Giovanni Strocchi 22 May 2017
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A Complete Guide To Help Sales and Marketing Work On The Same Team

A Complete Guide To Help Sales and Marketing Work On The Same Team

''Companies with dynamic, adaptable sales and marketing processes report an average 10% more of their salespeople meet their quotas compared to other companies.'' - CSO Insight

Michael FitzGerald
Michael FitzGerald 19 May 2017
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The New Era of B2B Sales and Content Marketing [infographic]

The New Era of B2B Sales and Content Marketing [infographic]

Buyers are now firmly in control and making choices which take them further through the sales funnel, often with brands oblivious to the fact they were ever being considered. But how did we get here? What were the...

Graeme Collins
Graeme Collins 19 May 2017
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Facebook Trends UK: March & April 2017

Facebook Trends UK: March & April 2017

Sotrender is proud to present the 20th and 21st editions of Facebook Trends UK – the first report analyzing brand communication on Facebook in the UK. We've analysed reach, engagement, customer service, and...

Jan Zajac
Jan Zajac 19 May 2017
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Emojis for business: Helpful hack or unnecessary evil?

Emojis for business: Helpful hack or unnecessary evil?

There are emojis for just about everything these days, but why? A huge 92% of the online population use emojis, but should businesses be joining in with this trend? When are emojis an asset to marketing efforts and...

Claire Wilson
Claire Wilson 17 May 2017
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