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It's Kind of a Funny Story

It's Kind of a Funny Story

In this post I illustrate how to be hated by many, envied by some and wanted to be visited by all...out of pure curiosity. A pivotal lesson in branding can be grasped here, and that is in reality you cannot...

Abdaraouf Zouai
Abdaraouf Zouai 26 October 2016
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All You Wanted To Know About Email Localization

All You Wanted To Know About Email Localization

Email localization is not only about translation. If you want to truly localize your responsive email templates, you need to go much further and tailor your content to different customer needs. This article will guide...

Roland Pokornyik
Roland Pokornyik 25 October 2016
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Stranger Things – Content Marketing Lessons From The Upside Down

Stranger Things – Content Marketing Lessons From The Upside Down

This supernatural thriller series created enough of a stir amongst the Netflix community that a second season is now in the process. But it also created a stir in my mind as I registered a few little lessons this...

Ben Hollom
Ben Hollom 25 October 2016
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How to Send SMS Notifications Your Customers Will Love

How to Send SMS Notifications Your Customers Will Love

Using SMS to create a positive personal customer experience.

Kieran Hackshall
Kieran Hackshall 20 October 2016
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Deploying Social Media the Right Way for Holiday Shoppers

Deploying Social Media the Right Way for Holiday Shoppers

Inventory is ordered and extra staff has been scheduled, but how is your retail business bringing in orders? It might sound obvious, but social media is one of the best bets in the wide range of digital marketing.

Lauren Greer
Lauren Greer 20 October 2016
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The Content Journey: an Illustrated Guide

The Content Journey: an Illustrated Guide

Unique collaboration... 14 incredible Dribbble designers... 52 original illustrations... how to make the most of every piece of content you create... the content journey never looked more appealing... !

Assaf Dudai
Assaf Dudai 19 October 2016
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Get a Complete View of Your Customer Journey in 5 Easy Steps

Get a Complete View of Your Customer Journey in 5 Easy Steps

Here's how you can get a complete view of your customer journey so that your email campaigns continue to win new customers.

Sophia Skinbjerg
Sophia Skinbjerg 18 October 2016
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Design Checklist for a Pixel Perfect Website

Design Checklist for a Pixel Perfect Website

A checklist for the Elements of Design which enable any designer to create a pixel perfect website. Plus some handy tips to help you during the development phase.

Deepak Bisht
Deepak Bisht 18 October 2016
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Omnichannel Retail: Personalizing The Customer Journey Across Channels

Omnichannel Retail: Personalizing The Customer Journey Across Channels

The reality for retailers today is that to be successful, omnichannel strategies are no longer an option but a necessity to stay competitive. Consumers want to engage with brands on social media, in a physical store...

Larisa Bedgood
Larisa Bedgood 18 October 2016
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Google Analytics in Only Three Numbers

Google Analytics in Only Three Numbers

Financial advisors and other professionals can decipher a lot of information from Google Analytics with three simple categories.

Marina Grindle
Marina Grindle 17 October 2016
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The Rise of Ad Blockers: What Does It Mean For Brands?

The Rise of Ad Blockers: What Does It Mean For Brands?

Ad blocking software has rapidly emerged as a major, well... blocker to brand and publisher revenue streams in the past couple of years. What does this mean for the way brands communicate to their customers?

Angela Southall
Angela Southall 17 October 2016
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High Street Brands’ Digital Success Secrets Revealed!

High Street Brands’ Digital Success Secrets Revealed!

Some of the UK’s biggest brands have had huge online success through the use of a digital transformation programme. ASDA, Centre Parcs, Oxfam and Amnesty International among other household names have all been...

Steve Peters
Steve Peters 14 October 2016
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5 Ways to Take Your Start-up to the Next Level

5 Ways to Take Your Start-up to the Next Level

Nowadays, web is the way to go. Millions of business are flourishing on this medium and many more are coming every day. Everyone is fighting for that coveted place: No. 1 position on Google.

Ninja Tej
Ninja Tej 13 October 2016
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Why Your Brand Should Be Using the Latest Image Technologies

Why Your Brand Should Be Using the Latest Image Technologies

With brands competing on the basis of customer experience, across multiple channels, and across an increasing number of devices, it is now essential to ensure images and media are delivered in an optimised form for...

Andrew Abramov
Andrew Abramov 12 October 2016
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Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest Survey Shares Interesting Data Regarding TV Viewers

Pinterest, in particular, finds itself in a unique spot. According to a recent survey conducted by the company, 45% of Pinterest users are likely to use the service while they’re watching television.

Dipti Parmar
Dipti Parmar 12 October 2016
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Your Customers Love Your Story

Your Customers Love Your Story

It is not enough to conquer; one must learn to seduce. Voltaire

Demetris Stefani
Demetris Stefani 11 October 2016
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7 Localization Troubles Businesses Must Avoid

7 Localization Troubles Businesses Must Avoid

Successful localization can be complicated, but these tips will ensure you avoid the most common issues.

Oliver Bock
Oliver Bock 11 October 2016
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5 Creative (and Easy) Ideas for Your Halloween Email Campaigns

5 Creative (and Easy) Ideas for Your Halloween Email Campaigns

The scariest holiday of the year is coming up next week which means it’s time to start hunting around for ghoulish ideas that you can include in your Halloween email campaigns.

Sophia Skinbjerg
Sophia Skinbjerg 11 October 2016
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Transforming The Digital Retail Space

Transforming The Digital Retail Space

With digital adoption, we can see a radical change in the retail consumer journey. Mobile devices have become the center for sales, marketing, engagement and building consumer relationships. Interactive features and...

Anitha Rajagopalan
Anitha Rajagopalan 11 October 2016
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Checkout Pages Can (and Should) Be Better

Checkout Pages Can (and Should) Be Better

Online shopping cart abandonment is 68.81%. That's really high - two out of every three shoppers don't complete their purchases. One of the main Achilles heels of e-commerce is the checkout process, where most...

Assaf Dudai
Assaf Dudai 10 October 2016
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Smartphone Addiction And How Retailers Are Leveraging It For Profit

Smartphone Addiction And How Retailers Are Leveraging It For Profit

Cell phones and smartphones are so ubiquitous in today’s society, we often forget that just a couple decades ago we lived in a world where very few mobile devices existed. Somehow, in just 10 or 15 years, millions of...

Oisin Lunny
Oisin Lunny 10 October 2016
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Clinton, Trump And Content Marketing 101

Clinton, Trump And Content Marketing 101

Internet Marketing Inc reported that $1.2 billion will be spent on digital marketing during this presidential race. However, even the most humble SME looking to inform their content marketing campaign can learn a few...

Ben Hollom
Ben Hollom 10 October 2016
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A 3 Step Guide to Measuring Your Social Media Marketing ROI

A 3 Step Guide to Measuring Your Social Media Marketing ROI

ROI, or Return on Investment, is a term marketers and business owners use to define how much money or engagement they are getting for their efforts. While traditionally “return” referred to a dollar amount, with...

Marina Grindle
Marina Grindle 7 October 2016
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Story Time: How to Connect to Business Users as Consumers

Story Time: How to Connect to Business Users as Consumers

I was hooked at an early age. From Star Wars to Bollywood melodramas to tales of Indian epics, I grew up with the love for a good yarn. And as a marketer, I discovered that powerful stories cross cultures and...

Anurag Wadhera
Anurag Wadhera 7 October 2016
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How Can Brands Improve The Odds Of NPD Launch Success?

How Can Brands Improve The Odds Of NPD Launch Success?

It’s tough out there for FMCG brands – and food products in particular are struggling. With fewer products being listed, fewer products are being launched – and three quarters of those that do make it onto the shelves...

Stuart Sankey
Stuart Sankey 7 October 2016
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